Tue.Jun 01, 2021

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Will Salespeople Travel or Continue to Work Remotely in 2022?

Understanding the Sales Force

May 29 was the day that nearly all COVID restrictions were lifted here Massachusetts. How liberating! Or so I thought. I went to the grocery store and was stunned to discover that I was the only person in the store not wearing a mask. Either everyone in the store was unvaccinated, didn't believe the vaccine would protect them, or they were afraid to go out in public without the mask.

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A Should-I-Do-A-Free-Trial-Or-Not Checklist

SaaStr

The other day I went to buy a SaaS product. I know this SaaS product well, and have used it for years. It’s not a great piece of software, but it’s very effective and useful. I was finally ready to buy. I was forced to go to an SDR first — the only button was “Contact Us” I asked for a free trial. The SDR said that wasn’t possible, and wanted to talk about my “budget” first.

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How to Stand Out When Prospecting Online

Sandler Training

These days, everyone is using online resources to initiate early prospecting discussions via digital media. Which is part of the problem. The post How to Stand Out When Prospecting Online appeared first on Sandler Training.

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Dear SaaStr: If I Whitelabel My SaaS Product, Will it Hurt Me on Branding?

SaaStr

Q: If I White-label my SaaS, will it hurt me on branding my own company? Just do it. If it’s easy to do. Lots of folks agonize over white-labelling. The brand benefits will go to my partner, not me. I’ll be valued less. Etc. etc. But bear in mind a few things: All money is green, all recurring money is ARR. If the revenue recurs, it counts. Customers often will figure it out.

Product 103
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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How to Succeed at Radical Relationships

Sandler Training

Mike Montague interviews Shawn Nason on How to Succeed at Radical Relationships. The post How to Succeed at Radical Relationships appeared first on Sandler Training.

Customers 111
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Workshop: Objection Handling

Sales Hacker

How do you respond to objections without getting flustered — or making your prospect frustrated? Tito Bohrt has been building SDR teams for close to a decade. In this interactive workshop, he’ll walk you through what works (and what doesn’t) when prospects raise serious questions during cold calls, disco and demos. Come ready with your questions! ARVE Error: src mismatch url: [link] src in: [link] src gen: [link] comparison url: [link] src in: [link] src gen: [link].

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Successful Marketing Means Becoming a Publisher

David Meerman Scott

The new publishing model on the web is not about hype and spin and messages. It is about delivering content when and where it is needed and, in the process, branding you or your organization as a leader. Sometimes I call this Brand Journalism.

Process 95
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5 Ways to Build a Positive Brand Association [+ Examples]

Hubspot

Whoever said " All publicity is good publicity " lied. The only truth in it is that bad publicity can bring attention to your brand and expand your reach. However, first impressions (and every impression) after that can last. So, if your brand is associated with negative traits and concepts, it can be difficult to change that perception. Learn what makes up a brand association and how to build a positive one.

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Measuring and Managing Sales Performance: If You Could Only Track One Metric, Which Would It Be?

Sandler Training

Sales leaders: If you could only track one performance metric to evaluate the performance of a member of your sales team, which one would you choose? The post Measuring and Managing Sales Performance: If You Could Only Track One Metric, Which Would It Be? appeared first on Sandler Training.

Sales 87
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11 Effective Marketing Strategies and Tips for Black-Owned Businesses

Hubspot

Welcome to Breaking the Blueprint — a new blog series that dives into the unique business challenges and opportunities of Black business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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4 Powerful Sales Closing Techniques to Get More Sales

Lead Fuze

What are Sales Closing Techniques. Sales closing techniques are the skills sales professionals use to close more deals. They can be anything from asking open-ended questions that get the prospect talking about their needs, or actively listening and following up on objections. Sales Closing Techniques vs Sales Technique. The difference between sales closing techniques and sales technique is that the former relates to a specific skill, whereas the latter is broader in scope.

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7 Secrets to Being a Good (Even Great) Employee

Hubspot

While it can be difficult to define the traits of a good employee, it's easy to describe the perks. A good employee, for instance, gets raises, promotions, and praise from managers. She is often a role model for her peers, gets selected for unique projects, and makes the whole work thing look easy. But what does it mean to be a good employee? And what skills can you work on developing to ensure you're considered a good — or even great — employee at your own company?

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PODCAST 163: Objections? You’ve Already Lost the Deal with Neal Patel

Sales Hacker

In this episode of the Sales Hacker podcast, we have Neil Patel who is the CRO of Crunchbase. We talk about why salespeople need to be business people first and why objection handling means that you’ve already lost. powered by Sounder. If you missed episode 162, check it out here: How to Turn Relationships into Revenue with Gauri Chawla. Subscribe to the Sales Hacker Podcast.

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What Is SEO Copywriting?

Hubspot

Creating connections with potential customers is essential when it comes to driving interest and boosting sales. Making these connections can sometimes be difficult, though, as it’s one thing to want to create them and another to figure out how to establish them. However, one of the great ways to establish these connections is through copywriting, where you use words to speak to consumer emotions and try to entice them to take action after reading your words.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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The Art of Holding Deal Strategy Conversations

SBI

The Art of Holding Deal Strategy Conversations. By Les Yuen, DealCoachPro. Three Impactful Approaches High-Performing Enterprise Sellers Practice for Deal Strategy Conversations. Deal pursuit has never been more challenging than it is right now. The number of stakeholders in a deal continues to rise. Today, there are an average of 7 decision-makers involved in the B2B buying process.

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Dharmesh Shah of HubSpot: From Day 0 to IPO. What Went to Plan. What Most Certainly Didn’t (Video, Podcast + Transcript)

SaaStr

As part of the run up to 2021 SaaStr Annual in the SF Bay Area Sep 27-29 , we’re taking a look back at some of our favorite classic sessions. (And grab the best deal ever on 2021 Annual tickets here ). Hubspot today is a $23B juggernaut. But of course, it wasn’t always quite that big! In 2016, Hubspot was still a scrappy player that had only recently IPO’d, with a market cap around $1B.

Up-sell 93