Fri.Jan 17, 2025

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The AI Race: Insights from C-Suite SaaS Leaders Driving Growth

G2

Everyones talking about the AI race, but how do you actually win it? At G2 Reach, a panel of industry leaders shared their thoughts on how to get ahead.

Growth 59
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How Commerce Leaders Drive Efficient Growth with Agentforce

Salesforce

Making revenue-impacting decisions for a commerce business takes resolve. Every day, commerce leaders set strategies that drive growth across channels based on the demands of their target customers, what competitors are doing, and the general state of the market. With advances in AI commerce leaders now have an opportunity to go faster and connect with customers in entirely new ways.

Growth 52
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All Things AI: G2's December Round-Up Indicates a Transformative 2025

G2

AI companies went all guns blazing into December 2024. The new year brings strong signals of transformation as AI, generative AI, and agentic AI get multidimensional.

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6 Key Concepts for Innovation in Sales

Anthony Cole Training

Selling has been around for centuries, since the beginning of human society, certainly. It might be difficult to believe that you can still have innovation in sales in todays fast-paced world. Real innovation combines new ideas and outstanding execution, and it is in the execution that many salespeople fail. The definition of innovation involves generating new ideas, original and creative in thinking, that have a significant and positive impact and value.

Sales 251
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AI in Marketing & Sales: Today’s Tools, Tomorrow’s Potential

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

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10 Best Email Tracking Software I Use for Smarter Campaigns

G2

I tested the best email tracking software for boosting user engagement and opens. Here are my top 10 picks and their best features for quick results.

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3 must-follow marketing copy rules to win your prospects’ trust

Martech

When your prospects walk into a sales call with little to no research, they expect one thing from your marketing team: trust. The key to building that trust lies in how your marketing copy addresses their problems, presents solutions and offers insights they cant find elsewhere. Lets break down three must-follow rules to help your copy hit the mark and turn prospects into customers.

Trust 121

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How to select a CMS that powers SEO, personalization and growth

Martech

As the customer journey grows more complex in 2025, organizations need a best-in-class martech stack to deliver a seamless, data-driven experience across multiple channels. A critical component of this stack is the content management system (CMS) , which must address key challenges businesses face today: Achieving visibility in multimodal search. Establishing a presence in large language models (LLMs).

Growth 111
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Going Multi-Product in the Age of AI with Webflow, Rubrik, Zoom, and ProductBoard

SaaStr

At SaaStr Annual’s AI Summit, we asked product leaders from some of the fastest-growing SaaS companies to share their insights on navigating the AI revolution while scaling multi-product strategies. This panel of product leaders featured Anneka Gupta, CPO at Rubrik, Mahesh Ram, Head of AI Product at Zoom, Hubert Palan, CEO at Productboard, and Rachel Wolan, CPO at Webflow.

Product 103
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Microsoft Clarity launches Google Ads integration

Martech

You can now directly connect campaign performance with user behavior, bridging a critical gap between ad spend and engagement metrics. A new integration of Microsoft Clarity and Google Ads will help you see exactly how paid traffic interacts with your websites, potentially improving ROI on ad spend. Key features: Direct Google Ads account connection.

Launch 107
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SaaS Is Back, But Different: Insight Partners Raises $12.5 Billion To Invest in More B2B Companies

SaaStr

So one of the biggest and most active growth stage VC funds, Insight Partmers, has raised a fresh $12 Billion to invest in B2B, AI, and mor e: Screenshot Insight (and Vista and Thoma Bravo) has been committed to SaaS and B2B since inception, and led many top investments, including Salesloft which I introduced them to and where I co-led the Series A and Vista later acquired for $2.3 Billion.

B2B 98
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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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Highspot and Industry Leaders on AI-Powered Strategies and Sales Success

Highspot

Key Takeaways Invest in your content governance strategy to get the most out of AI With smart content governance and tools that add clear value, your reps will be more productive and better equipped to win big deals. To best enable your sales teams, you need to consolidate your data Artificial Intelligence (AI) has the power to transform sales enablement , but adoption can be tricky.

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How Nonprofits are Leveraging AI Agents for Climate Action

Salesforce

Imagine a world where nonprofits can tackle the immense challenges of climate change with unprecedented efficiency and impact. This isn’t a distant dream; it’s the reality that many forward-thinking organizations are already experiencing with help from AI agents. As the frequency and severity of climate-related disasters continues to increase , we need to make nonprofit resources go further to meet the moment.