Thu.Aug 18, 2022

B2B Sales and Command of the Message

Iannarino

In B2B sales, our messaging has changed, even if most sales organizations haven't made any significant adjustments. Those who are using an outdated approach may feel confident they have command of the message, only to discover that their clients no longer respond positively to it.

B2B 189

9 Awesome Ways To Generate Leads For Your Business

ClickFunnels

The post 9 Awesome Ways To Generate Leads For Your Business appeared first on ClickFunnels. Generating leads is one of the most important aspects of any business, yet it can be difficult to know where to start. Fortunately, a lot of people have gone before you.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

5 Areas of Focus for Your SKO in the Current Economy

Force Management

Changing dynamics in the economy may demand a strategic pivot for how you reach revenue goals in your sales organization. The challenge becomes identifying which priorities are most critical to devote resources to.

Anti “Personal Brand”: The Damage & 35 Downsides of Building a Personal Brand (And What You Should Do Instead)

Sales Hacker

After implementing, onboarding and working with hundreds of clients on aligning their Outreach instances to drive revenue efficiency, the Outbound Funnel team is sitting down with SalesHacker to share key concepts on how to make sure your investment in Sales Engagement Platform delivers on its ROI.

6 Proven B2B Marketing Strategies and How to Use Them

Bold tactics. Innovative ideas. Thriving revenue growth. Behind every great B2B marketing campaign is an amazing story. Learn the strategies behind six winning B2B marketing campaigns — directly from the marketers that made them. Read the stories now!

Google favors helpful content over search engine-first in new update

Martech

Google is favoring content “ by people, for people ” over content written with search engines in mind in a new and extensive search algorithm update.

More Trending

Work in Progress Limits: Getting started with the Agile Marketing Navigator

Martech

We recently introduced you to the Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing.

“Sales Are Math,” Selling Isn’t!

Partners in Excellence

I recently read a LinkedIn post, one of the statements was, “Sales are math.” ” For a moment I scratched my head, then I realized the author was absolutely correct. The noun form of the word, Sales, is about accounting for a transaction. When I was EVP of Sales, every day I would call my sales ops VP, asking her, “What did we book in sales today?” ” She would provide the total of POs we had gotten.

Sell 88

Amazon decision to use Nielsen is big boost for beleaguered rating service

Martech

Nielsen got a big win this week when Amazon picked it to measure ratings of Prime Video’s “Thursday Night Football.” The three-year deal marks the first time a live streaming program will be part of Nielsen’s national TV measurement service.

4 Bad Reasons to Leave a Sales Job (and 4 Good Ones)

Spiro Technologies

Sales has a high turnover rate. Anyone who has spent considerable time in the profession has seen salespeople come and go, from the chronic job-hoppers to the short-termers: those who dipped their toe into the water, only to move on when things didn’t work out exactly as planned.

Content Creation & Curation: The Missing Link Between Sales & Marketing

Speaker: Pam Didner - B2B and Tech Marketing Consultant

Content plays a vital role in creating a symbiotic –– and successful –– relationship and alignment between your sales and marketing teams. Join Pam Didner to learn how to create and curate great content to support your sales and revenue goals!

PGA TOUR transforms fan experience, analytics and customer feedback

Martech

This week, the PGA TOUR announced a partnership with experience management (XM) technology company Qualtrics to begin a multiyear transformation of fan experience across all touchpoints for tour events.

How to close the sales cycle with sales battle cards

PandaDoc

Top sales leaders use sales battle cards to build their businesses. Learn what they are, and how to use and create them.

How to Succeed at Podcasting for Business [PODCAST]

Sandler Training

Mike Montague interviews Mike Cunningham, national sales manager at Gill Athletics, Sandler client, and podcaster, on How to Succeed at Podcasting for Business. . The post How to Succeed at Podcasting for Business [PODCAST] appeared first on Sandler Training.

What Is Flywheel Marketing? 5 Tips for Evolving Your Funnel Strategy Into a Flywheel

Capterra Sales & Marketing Software

The post What Is Flywheel Marketing? 5 Tips for Evolving Your Funnel Strategy Into a Flywheel appeared first on Capterra. Attract, engage, delight, and repeat. The marketing flywheel keeps your prospects thinking about you.

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

[DOWNLOAD] Framework to Align Your Team Throughout the Customer Journey

SalesLoft

A go-to-market (GTM) strategy is a guiding and aligning force to help your team engage and convert its best customers across the entire, end-to-end customer journey. The key to a successful execution is aligning your teams.

GTM 52

Loyalty Leaders: Salesforce for Automotive

Concentrix Catalyst

SALESFORCE AND CONCENTRIX CATALYST JOIN FORCES IN THIS ORIGINAL VIDEO SERIES ON LEADING WITH LOYALTY The automotive industry faces a period of significant change. The rise of electric vehicles, digital […].

Why LinkedIn Publishing?

SalesBlog!

If you’re branding yourself, as most of us are, I would suggest you take LinkedIn Publishing serious. To get started you will want to know what is the best strategy on using this new and powerful social media tool. Here are some suggestions to think about. Becoming a Thought Leader.

5 Interesting Learnings from Getty Images at $930,000,000 in ARR

SaaStr

So there were a lot of SPACs in the peak of the 2020/2021 Boom … and then they stopped when the boom end. But for the most part, SaaS and software companies didn’t SPAC. It was more for dream companies, from EVs with no revenue to Bird to dreams.

Your Ultimate Guide to the Trends Shaping Marketing Data

In Salesforce’s latest Marketing Intelligence Report, hear from 2,500+ global marketers on how they are leading with their data, from business growth to customer satisfaction, data privacy, and more. Get the report now!

3 Reasons You’re Not Converting #3: Your Misuse of Connection

SalesProInsider

In this final installment of the series 3 Reasons You’re Not Converting like you should, we look at the third major reason behind a lack of conversion. And the 3 rd reason, following a misuse of time and a misuse of focus for the conversation, is a misuse of connection.

Pitch 12

Thanks to BEE, ChurnZero, Laika, Quolum, and Stax for Sponsoring SaaStr Annual 2022!

SaaStr

We wanted to give a special shout-out to some of our newest sponsors for SaaStr Annual 2022. At the 8th ever SaaStr Annual, ~200 of the best and hottest companies on earth will go BIG as partners/sponsors. Join these incredible companies to experience all the value of SaaStr!