A go-to-market (GTM) strategy is a guiding and aligning force to help your team engage and convert its best customers across the entire, end-to-end customer journey. The key to a successful execution is aligning your teams.
For each phase of the customer journey, there are outcome, stakeholder, and tool combinations that need to be aligned. For example, if your outcome is upselling to an existing customer, then your stakeholder could be customer success and a tool could be video conferencing. To build alignment, you’ll want to identify the ways to make this happen. At Salesloft, we call those alignment drivers. An alignment driver in this scenario might be using Conversation Intelligence so that all stakeholders know the conversations that are happening and can work together to move them forward.
Use this free downloadable worksheet to map your outcomes, stakeholders, and tools to drive alignment within your organization.
Need a little help? Watch An Aligned Customer Journey and Stronger Revenue Motion on-demand from Saleslove’22. Or reach out to Salesloft’s strategy consulting team for individual assistance.
