B2B Sales and Command of the Message
Iannarino
AUGUST 18, 2022
In B2B sales, our messaging has changed, even if most sales organizations haven't made any significant adjustments. Those who are using an outdated approach may feel confident they have command of the message, only to discover that their clients no longer respond positively to it. Having command of the message doesn’t matter if it is ignored or rejected.
Let's personalize your content