Fri.Mar 04, 2022

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The Problem with Fear-Based Sales Approaches

Iannarino

Some of the older approaches to sales are based on a fear of the prospective client. Fear is a crippling emotion in sales, limiting the salesperson’s performance, preventing client leadership, and removing any possibility of being considered a peer.

Sales 294
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Becoming an Efficient Seller in Today’s Marketplace | Sales Strategies

Engage Selling

Using technology will make you a more effective and efficient seller in today’s marketplace. In fact, it can make your entire organization more profitable. And there are three main reasons for this. 3 Reasons Technology Will Help You Become a … Read More » The post Becoming an Efficient Seller in Today’s Marketplace | Sales Strategies first appeared on The Sales Leader.

Sales 138
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How much does acquiring a customer cost?

Martech

There is no sale without a customer. So how much does it cost to find one? Cost-per-acquisition (CPA) is how brands measure the efficiency with which they acquire new customers. This metric alone is not the measure of success, but it is a milepost on the way towards figuring out the return on investment (ROI) of the marketing spend. Also known — by some, anyway — as “cost-per-action,” CPA can cover a range of activities, from buying something online, signing up for a newsletter, to downloading a

Customers 110
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Prioritize Digital or Customer Experience? Say “Yes” to Both

Salesforce

Companies want to deliver a seamless, connected, and personalized customer experience (CX). Yet across industries, 74% of business leaders agree silos prevent a great CX. There are many pieces to CX, but the digital experience (DX) is key. That’s where customers expect all their data to come together without friction. Nowhere is that more true than in the financial services industry, with 68% of customers saying they’ve elevated their digital expectations.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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19 questions to ask customer journey analytics vendors during the demo

Martech

Given that customers’ journeys to purchase and beyond are growing increasingly complex due to a seemingly ever-increasing number of devices, channels and options, businesses are seeking customer journey analytics platforms to help them get a handle on what customers are experiencing. Given all of that promise, marketers are certainly evaluating these technologies and one crucial part of that process is the demo.

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Google and Bing halt all ad sales in Russia

Search Engine Land

The platforms already suspended ads from Russian state media; but, as the conflict in Ukraine intensifies, are now stopping all ads from serving to Russia-based users. Please visit Search Engine Land for the full article.

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Sales Efficiency is Back in Fashion. See, e.g., ZoomInfo, Bill, and Atlassian.

SaaStr

At the 2022 SaaStr Miami Super Meet-up the other day, Salesloft CEO Kyle Porter pointed out an interesting statistic from the recent Vista SaaS CEO conference: Public SaaS companies that are hyper sales efficient haven’t been hit nearly as hard, if at all, compared to those that are less efficient. Take a look at ZoomInfo, Bill.com and Atlassian for example.

Growth 93
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Good morning: Are you using no-code tools?

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and how many no-code tools do you use? The use of no-code tools to navigate the workday is by now an established trend.

B2B 98
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How to Ignite Sales Performance with Transparency & Gamification in Comp Plans

Sales Hacker

Does your sales team understand how their comp plan affects their payout? Transparency and gamification both contribute to the same goal: setting your sales team up for success in driving high revenue outcomes. The post How to Ignite Sales Performance with Transparency & Gamification in Comp Plans appeared first on Sales Hacker.

Sales 82
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GumGum introduces a personal data-free approach to digital advertising

Martech

GumGum, a contextual-first digital advertising platform, has launched The Mindset Matrix, a framework for delivering targeted ad campaigns, across current and future channels, without the use of cookies or personal data. “The truth is we don’t need to know who you are in order to deliver relevant and effective advertising,” said GumGum CEO Phil Schraeder in a release.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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How to Know Which Areas of Your Business You Should Focus on Growing

Sales Pop!

One of the most important aspects of maintaining a successful business is to ensure your clients are reliable. If you don’t have the right identity-proofing strategies in place, thieves can exploit weaknesses in your system to carry out various crimes, including using fake identities to launder money. The world of digital technology is changing fast; businesses that don’t adapt to the latest technology and developments put themselves and their clients at risk, particularly in prevent

Legal 52
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What Decision Research Tells Us About How Buyers Analyze Choices

Heinz Marketing

In this episode, we will examine decision-making research as it is explored in 3 papers: Bounded Rationality: The Adaptive Toolbox (Gigerenzer, 2001). Deep Rationality: The Evolutionary Economics of Decision Making (Kenrick et. Al., 2009). Prospect Theory: An Analysis of Decisions Under Risk (Kahneman & Tversky, 1979). We only scratch the surface of what is in these, so please dig into the articles above!

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7 Key Tips for Acing Your Marketing Cloud Email Specialist Certification

Salesforce

Get cert ready 1. Really study the exam guide 2. Blaze a trail with Trailhead 3. See it LIVE 4. Enter the world of webinars 5. Get expert input 6. Learn to love the practice test 7. Read up Bonus: Rap it up! If you’re a Trailblazer planning to get your Marketing Cloud Email Specialist Certification this year, then you’ve come to the right place to get prepared!

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What is digital transformation?

Martech

Digital transformation is the process of transitioning an organization’s operations to completely digital systems to better meet brand and customer needs. Throughout this process, digital technologies become infused throughout the brand’s core strategy, allowing marketing, sales, product, customer service, operations and finance teams to work together more effectively and provide more engaging products, services, and customer experiences.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con