Thu.Mar 17, 2022

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The Fine Art of Monotasking

Iannarino

My six email boxes fill up every week, the result of a technology with no barrier to prevent anyone and everyone from sending you a message. Every message is a task someone thinks I must complete, and as fast as I might delete an email, another one files in behind it, making it a never-ending game of whack-a-mole, without the coveted tickets you can turn in for carnival prizes.

Gaming 302
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3 Big Sales Challenges

Anthony Cole Training

Top producers have mastered many skills. However, we know that all salespeople, including top salespeople, still struggle with 3 primary sales challenges.

Sales 237
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5 x Non Pushy Sales Techniques To Close Sales

The 5% Institute

In this article, we’ll share five non pushy sales techniques we encourage you to use regularly, so you can close sales more effectively, and in a consultative manner. The reason we’ve called these non pushy sales techniques, is because they can give you excellent results without breaking rapport. Read on to learn our five non pushy sales techniques, and more importantly; put them into practice so you can close more effectively and serve more people. 5 x Non Pushy Sales Techniques To Close Sales.

Technique 143
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In Praise Of Lazy Sales People!

Partners in Excellence

I’m fascinated by studying lazy sales people! Let me qualify that a little, I’m fascinated by studying lazy sales people that consistently achieve their goals. There seems to be a “macho” mentality in too many sales people/leaders. They express pride in how many calls they make, how many dials, how many emails, how much social selling engagement, how they are leveraging the tools.

Sales 137
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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14 ways Google may evaluate E-A-T

Search Engine Land

Learn about some potential signals Google may be using to gauge whether your content and brand has strong E-A-T. Please visit Search Engine Land for the full article.

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Cable TV subscriptions set to drop below 50% of all US households

Martech

Fewer than half of all U.S. households will have a cable TV subscription by 2023, according to a new study. The study, by Insider Intelligence , expects the total number of pay TV households to drop to 65.1 million, a 4.8% decrease from 2022. That is 49.5% of all U.S. households. This continues the cord cutting trend that’s hit cable very hard. From 2016 to 2021, pay TV has lost more than 50 million adult viewers (or 25.5 million households).

Represent 123

More Trending

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Why real-time personalization drives loyalty and growth at scale

Martech

80% of customers agree the experience a company provides is as important as its products or services. That’s why enabling more human conversations through 1:1 personalized journeys drives loyalty and engagement for consumers, translating to growth and efficiency for your business. But getting started on the personalization path is easier said than done, especially with competing priorities across your business’ teams.

Growth 115
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How To Tell if Your Customers Are About To Leave You

Salesforce

Keeping customers happy is a pursuit that goes back as far as business itself. As business landscapes change, the challenges companies face to keep customers engaged and happy change too. Failing to notice signs that your customers aren’t getting what they want can cause formerly loyal customers to inch toward the door. And even worse – into the arms of a competitor.

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Validity for Good uses email verification methods to deliver critical messages

Martech

Validity has expanded its Validity for Good program to help deliver messages with critical information to those who need it in Ukraine. During a time of crisis, organizations want to get messages about public safety out to their entire email list, which frequently overwhelms spam filters. Inboxes are also loaded up with phishing scams and malware from bad actors in these critical times.

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Better Results From Each Activity Or More Activities?

Partners in Excellence

Spoiler alert, this is a trick question, but probably not in the sense that you might think. Recently, I got sucked into a LinkedIn conversation (Yes, I have to be better at resisting clickbait). But it was a fascinating conversation started by Anthony Iannarino. It was on the importance of effectiveness and efficiency. And Chris Eckert provided a very thoughtful counterpoint in the discussion.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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The Trade Desk announces Adobe CDP integration

Martech

Today, The Trade Desk announced an integration with Adobe’s Real-Time CDP, making it the first DSP integration with the Adobe CDP for CTV campaigns. Advertisers can also use their first-party data on the CDP for all other channels through The Trade Desk. This is another move that aims at providing ways to activate data in campaigns after the anticipated depreciation of third-party cookies.

Campaign 114
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Taking Advantage of Advantage

Sales Pop!

As we slowly emerge from the grip of the pandemic or the pandemics, depending on how specific you’d like to be, our selling selves yearn for big hits. There’s nothing more satisfying than nailing a major win to recover quickly from the business malaise that has touched most of us over the last two years. Big wins, of course, start with big opportunities.

Clients 52
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Good morning: The measurement challenge

Martech

Good morning, Marketers, may all your KPIs be green and your clovers four-leafed today. The carpenters’ rule of “measure twice, cut once” is some of the best advice there is. Especially if, as in marketing, your measuring stick frequently changes. Google’s decision to end the use of third-party cookies in Chrome is one such. That means an end to view-through conversions, a favorite way for folks to prove the ROI on digital advertising.

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LIVE IN PERSON WORKSHOP: Morgan J. Ingram hosts “How to Break Into Tech Sales”

JBarrows

The post LIVE IN PERSON WORKSHOP: Morgan J. Ingram hosts “How to Break Into Tech Sales” appeared first on JB Sales.

Sales 17
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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Why we care about RevOps: A marketer’s guide

Martech

The siloing of marketing and sales has never been good for business, and organizations are starting to agree. That’s given rise to RevOps, short for revenue operations, which is a relatively new organizational structure that seeks to improve alignment between marketing, sales and customer success by bringing separate operation teams together, establishing one reporting line and driving common revenue goals.

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SEO is SaaStr’s #1 Source of Viewers. For 10 Straight Years.

SaaStr

#1 source of traffic to [link] : 2022: SEO 2021: SEO 2020: SEO 2019: SEO 2018: SEO 2017: SEO 2016: SEO 2015: SEO 2014: SEO 2013: SEO 2012: SEO. Even Year 1 pic.twitter.com/5FtzBG2v1O. — Jason BeKind Lemkin #???????????? (@jasonlk) March 15, 2022. So we’re coming up on Year 10 for SaaStr! So, so much has changed since our first post on August 13, 2012.

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Taking A Shot At Boosting Our LinkedIn Following

Heinz Marketing

By Carly Bauer , Marketing Consultant at Heinz Marketing. For this first quarter of 2022 we had an internal goal to increase our LinkedIn following by 25%. Many of our current postings were around event promotions and content our president created or shared. We wanted to start incorporating content that represented our company as a whole and came from all members within our company.