Thu.Sep 29, 2022

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Why Sales Leaders Must Improve Sales Effectiveness

Iannarino

It is important for sales leaders to understand that, when pursuing a deal, the contest isn't between their company and their competitor's company. Nor is the contest between their solution and their competition's product or service. Instead, it's a contest between the salespeople trying to win the client's business. A salesperson with greater sales effectiveness will beat a salesperson with a lower level of effectiveness.

Sales 277
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10 Best Cold Call Opening Lines for Sales Pros

Veloxy

Getting and keeping your prospect’s attention on a cold call can be done in four ways. You can either: Make the call about them. Respect their time. Offer value without strings. Build intrigue. The cold call opening lines below all help you do one or all of those things. ( Yes, these are actual opening lines, unlike other blog posts that give you mere tips. ). 1.

Cold Call 147
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How To Develop A Digital Marketing Strategy For A Brand

ClickFunnels

The post How To Develop A Digital Marketing Strategy For A Brand appeared first on ClickFunnels. Want to grow your company fast? Digital marketing can help you with that. But you need to be strategic about it. That’s why today we are going to discuss how to develop a digital marketing strategy for your brand. Table of Contents: Step #1: Clearly Define Your Dream Customers Step #2: Conduct Extensive Customer Research Step #3: Decide What You Want to Convey With Your Brand Image Step #4: Embrace A

Launch 130
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The Bow Tie Funnel

Heinz Marketing

By Payal Parikh , Director of Client Engagement and Head of Growth at Heinz Marketing. Most of us marketers are focused on a traditional revenue funnel – cone-shaped with awareness at the top and purchase at the bottom. At the top stage of the funnel, you have prospects who are aware of your brand. This stage is the widest part of the funnel with a large number of leads.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Top 5 SKO Considerations for Sales Leaders During Economic Change

Force Management

In times of economic change, the most resilient sales organizations evolve their sales strategy to align with buyer needs. There’s no better time than the sales kickoff to align your team on a powerful, relevant strategy that serves the most critical outcomes on your organization’s agenda.

Sales 97
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5 Things Working in Sales Can Give You Which No Other Profession Can

Spiro Technologies

Everybody takes a different road before starting a career in sales. Some people jump right in after college, while others spend years doing something completely different before making the switch. Since the barrier to entry in sales varies so widely across industries, it’s not uncommon to see people with all sorts of backgrounds end up in the profession.

Negotiate 105

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Dear SaaStr: How Do I Do My Retention Negotiation in an Acquisition?

SaaStr

Dear SaaStr: How Do I Do My Retention Negotiation in an Acquisition? A few thoughts on retention compensation when you are acquired. First, understand that the acquirer almost certainly already has a strong sense of what they want to do (right or wrong). Even if they haven’t told you yet. Second, understand there are both carrots and sticks that acquirers can employ, and that the retention may involve a combination of both.

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How to keep up with accelerating customer expectations: The MarTech Conference keynote

Martech

How can brands keep up with the fast-changing and ever-increasing customer expectations? That was the focus of top marketers in the keynote discussion kicking off Day 1 of The MarTech Conference. “The idea at the heart of this program is that customers — both consumers and B2B buyers — are accelerating away, designing their own customer journeys, looking for seamless and often self-serve experiences, and are able to surf away from a friction-packed brand experience with the click of a mouse,” sa

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30 Sales Training Ideas for Top-Performing Teams

RAIN Group

For sellers, routine can be a blessing and a curse. It’s true that doing the same things day in and day out provides structure. It requires discipline, too. But it can also turn into a comfort zone in which many sellers stagnate. This is what makes recurring sales training programs so valuable. Yet even after the most engaging, resonant sales training programs , sellers tend to revert back to what they’re accustomed to doing.

Sales 91
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Optimizing GTM for PLG with Stage 2 Capital Co-Founder and Managing Director Mark Roberge (Pod 594 + Video)

SaaStr

Product-led growth (PLG) is the consumerization of software—a strategy B2B software companies can learn from growth teams at successful consumer tech companies. . Stage 2 Capital’s Co-Founder and Managing Director, Mark Roberge, breaks down what a consumer tech growth team looks like and how they operate. He advises bringing these features to a B2B growth team and then shares mistakes that B2B companies make while adding go-to-market (GTM) to PLG.

GTM 88
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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Is It Time for a Little Fall Cleaning in Your Sales Organization?

Membrain

My wife decided to clean up the “storage room” in our basement this weekend. A small room with lots of (rarely used) stuff. Old shoes, jackets, bags, rackets, books, etc. Needless to say, we got rid of a lot of stuff that was just taking up unnecessary space. This kind of exercise is really rewarding, as you get rid of things that no longer serve a purpose and free up space for things that you value.

Sales 69
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5 Interesting Learnings from JFrog at $270,000,000 in ARR

SaaStr

So lots of folks talk about GitLab as a leading in software development and devops, but GitLab also has sort of a quieter cousin that also IPO’d: JFrog. JFrog started off as the #1 binary repository and has expanded from there as a multi-product suite for software development. Fast forward to today, it’s at $270m ARR, growing an impressive 39% a year, and generating positive cash flow.

Growth 84
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What You Need to Know About Sales AI

Gong.io

Artificial intelligence (AI) is all around us. . If you’ve ever used a smart assistant on your phone to ask a question, a chatbot to check up on an order, or social media to browse your feed, you’ve benefited from AI. More companies are leveraging AI to analyze data and uncover new insights. But they’re not stopping there; they’re also leveraging sales AI to boost their bottom line.

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Do More, Do Better, Do Differently….

Partners in Excellence

We are driven to grow, to drive much higher levels of revenue and attainment. As I study organizations, three strategies emerge. Do More is the dominant strategy I see. It’s a simple strategy. If we want to make our numbers, if we want to grow, all we have to do is more. Increase sales by 50%? Easy more prospecting, demos, more deals, more pipeline, all very predictable.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Stop Vomiting Words

David Meerman Scott

“Never in the history of humanity have we vomited more words in more places with more velocity,” say the authors of Smart Brevity: The Power of Saying More with Less.

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3 Questions to Help Determine if Your Business Needs an Auto Insurance Policy

Sales Pop!

Not every entrepreneur needs a company vehicle or a fleet of cars for their employees to use on the job. However, if you use a vehicle for business, you could get into trouble if you don’t have the right insurance. If you’re unsure, you’ll need to ask yourself the following questions to determine if you need commercial auto insurance for your business or if you can avoid that extra cost and only carry a private auto insurance policy.

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Meeting Participation Sucks!

SalesBlog!

While commuting this morning, I was listening to an editorial piece on the concerns about students not raising their hand during class at school. Apparently, a local school has decided to no longer have students raise their hands to offer an answer. They feel there’s an issue with only some students answering. Their solution was a simple one. Teachers will randomly choose students and ask for answers.

Meeting 52
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Four Myths About Becoming a Net Zero Business

Salesforce

Business leaders have been grappling with climate change for more than a generation now. But a new report from Accenture , “Shaping the Sustainable Organization,” reveals that 58% of executives believe operating more sustainably involves a trade-off with growth. That’s why we’re breaking down commonly rattled-off maxims and revealing the real things organizations can do to be more sustainable, without compromising the bottom line.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Knowledge Transfers Made Easy with Jennifer Smith

criteria for success

Welcome back, Let's Talk Sales listeners! This week's guest is Jennifer Smith. Jennifer is the CEO and Co-founder of Scribe , which unleashes know-how across teams, organizations, and communities. . She has extensive experience in business analysis, strategic consulting, business development, and startups, after starting her career at McKinsey & Company. .

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19 CDP use cases that can annoy or engage your customers

Martech

Our ability to collect and use data about our customers is skyrocketing, but consumer expectations can seem contradictory. So how can we craft a data strategy that’s beneficial to our brands and to our customers? On the one hand, many consumers don’t want websites to collect their data. On the other, they want us to show things that are relevant to them and not show ads for the boot they just purchased.

Customers 114
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How to Build a Remote, International Sales Team

Sales Hacker

If you’re new to hiring a sales team internationally, the challenges can be overwhelming. How to choose a country? How should we train remote, international sellers? Will they be prepared for the role? These are some of the many questions I’ve answered in my decade-long career, and ultimately led me to co-found Strider, an online hiring platform for pre-vetted talent in South America.

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Data-driven attribution: Getting started with Google Analytics 4

Martech

The arrival of Google Analytics 4 understandably has people nervous. Using its increased capabilities means learning new processes and thinking about things in new ways. We’re here to help. Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’ve put together a multi-part guide to getting started with GA4. See below for our previous installments.

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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.