Tue.Mar 22, 2022

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What I Learned Selling a Commodity

Iannarino

I learned to sell in an industry that grew more commoditized with every passing year. My first experience was a startup, and I knew nothing about business, competition, or differentiation.

Sell 262
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The Sales Process Model To Close More Sales

The 5% Institute

In this guide, you’ll learn the steps of our sales process model that works absolute wonders for our Students and Sales Professionals all around the world. Learning and following a sales process model would have to be the most important thing you’ll ever learn in sales, because it’ll deliver something you’ll need to thrive in selling. And that thing – is consistency.

Closing 143
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Trending Sources

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Merchant Center can now be linked to Google Analytics 4

Search Engine Land

You can now see your conversions from free product listings by connecting your Merchant Center and Google Analytics property. Please visit Search Engine Land for the full article.

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Telling the Story: How Representation Is Everyone’s Business

Salesforce

Through trials and triumphs Mentorship and representation The power of allyship Salesforce’s Trailblazer series—and why it matters. There’s power in storytelling. Whether it’s being done to set the record straight or shed light on the unknown, its impact spans far and wide. This is why, in an ecosystem that’s overwhelmingly occupied by Trailblazers , Salesforce has prioritized sharing their stories.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Google Search Console to show event rich results errors for missing locations

Search Engine Land

You may see an increase in rich results report errors for event schema in Search Console as a result of this change. Please visit Search Engine Land for the full article.

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SaaStr Europa Moves to an Even Bigger Venue: Join 2,500 SaaS Professionals in Barcelona

SaaStr

SaaStr Europa just got a major upgrade. With 1,251 SaaS CEOs, Founders, and Revenue Leaders already attending SaaStr Europa 2022 – we’re upgrading the event to an even bigger venue! Wow — the response to this year’s edition of SaaStr Europa, 7-8 June in Barcelona, has been incredible. Even though we’re still about 90 days out to the event, we were on pace to sell out registrations for our original venue capacity much, much soon.

More Trending

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Microsoft Advertising updates reporting dashboard with recent reports, real-time previews and more

Search Engine Land

The new reporting dashboard is aimed at streamlining workflows by making reports easier to customize and access. Please visit Search Engine Land for the full article.

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Predictable Buying

Partners in Excellence

In the roughly 11 years since Aaron Ross published Predictable Revenue, 1000’s of articles have been written about creating predictable revenue, and the selling activities/processed to do this. To be honest, too many of the principles have really been twisted far away from Aaron’s original concepts in the book. But one thing has struck me as strange, I’ve never heard any conversations about Predictable Buying.

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Instagram product tags rolling out to all U.S. users

Search Engine Land

Product tagging will make it easy for people to discover and buy your products via Instagram Shopping. Please visit Search Engine Land for the full article.

Product 96
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Why we care about metaverse activations

Martech

Half of marketers in a new MarTech flash survey say they are considering a metaverse activation either this year or some time in the next five years. This survey was conducted in March and included 209 respondents, primarily marketers in the U.S. Responses from marketers were divided evenly into four main quadrants. One quarter is considering a metaverse activation this year, while another quarter is considering doing this some time in the next one to five years.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Dear SaaStr: What Was the Moment You Knew You Had to Break Up With Your Co-founder?

SaaStr

Dear SaaStr: What Was the Moment You Knew You Had to Break Up With Your Co-founder? It’s happened to me twice, that “moment”. It was the same thing both times: When they just didn’t show up to a critical meeting. Founder conflict is unfortunately pretty common. I was blessed in my first start-up to never have a second of it. That’s really about as good as it gets in start-up land.

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8 email best practices for 2022 to drive growth

Martech

Email marketing is both an art and a science: it takes patience, testing and a dash of creativity to get it just right. Regardless of your customer, improving your email marketing can enhance brand loyalty and increase sales. Join experts from Salesforce Marketing Cloud and Litmus who discuss success stories from how brands have leveraged their systems and technologies to create personalized experiences for customers.

Growth 87
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New Research on the Behaviors that Make Reps Win… and Lose

Sales Hacker

In this workshop, Lauren Comer from Mindtickle will interview Sal Pecoraro and Lauren Bailey to share their secrets to producing top-producing reps. The post New Research on the Behaviors that Make Reps Win… and Lose appeared first on Sales Hacker.

Sales 80
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Shopify rolls out Linkpop for social commerce and other updates for marketers

Martech

Today, Shopify introduces Linkpop, a link-in-bio tool that allows creators and followers to quickly get to promoted products and buy them. Creators on social media platforms like Instagram add the Linkpop link to their bio, and in one click their followers are taken to a storefront powered by Shopify. Once users click on the link, they are taken to a curated selection of products and can purchase directly on Linkpop, without having to leave the social media app they are on.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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The Rise of RevOps: Biggest Mistakes with Seamus Ruiz-Earle

Sales Hacker

In this episode of the Sales Hacker Podcast, we have Seamus Ruiz-Earle , CEO at Carabiner Group , who cut his teeth on Salesforce at the tender age of 17 and became the youngest Trailblazer in Salesforce history. Join us for an educational conversation about why you haven’t started thinking about RevOps early enough and how to remedy that. If you missed episode #200, check it out here : From AE to CEO: Entrepreneurial Life Lessons with Asad Zaman.

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Good morning: Cheers, or ‘Priek?!’ as they say in Latvia

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and cheers, or “Priek?!” as they say in Latvia. Before the invention of premium vodka, pretentious people – like yours truly – would order Stolichnaya.

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What Is Contract Negotiation?

Hubspot

A sales contract defines a relationship between two parties. A lot of time and effort is spent creating them, and this happens through a process called contract negotiation. In this post, learn about the key stages of contract negotiation, strategies for running a smooth negotiation, and scenarios where it makes sense to negotiate your contracts. Sales contracts are legally binding, so negotiation is often necessary to ensure everyone will get their needs met.

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The Trade Desk launches certified service partner program for SMBs

Martech

Today, The Trade Desk announced the launch of a new certified service partner program, welcoming Goodway Group as the inaugural partner for the program. The aim of the program is to meet the needs of small and medium-sized businesses by allowing partners like Goodway Group to offer self-service access into The Trade Desk’s DSP. The program allows SMBs entry into affordable programmatic ad channels as digital media like CTV , as well as evolving channels like DOOH , make ad campaigns more fluid a

Launch 75
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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The North Face’s XPLR Pass rebrand named one of America’s best loyalty programs

Concentrix Catalyst

The North Face’s XPLR Pass loyalty program is the cream of the crop in the retail industry. Just ask Newsweek, as they named it one of America’s Best Loyalty Programs […]. The post The North Face’s XPLR Pass rebrand named one of America’s best loyalty programs appeared first on Concentrix Catalyst.

Retail 52
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What You Need to Know about Omnichannel Marketing

The Advantexe Advisor

I recently delivered a virtual Business Acumen training program to a great group of mid-level leaders at a technology company who were focused on improving their understanding of how their company makes money. About half the group came from non-commercial roles and they were given the opportunity to learn about business by running a simulated business.

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6 Ways to Get Your Business "Investor Ready"

Hubspot

You've put countless hours into bootstrapping every aspect of your business. Now it's time to find investors to get it off the ground. Luckily, a bank loan isn't your only option these days. Whether you're funding a side gig or the next big startup , you can find the right investors to help your business scale. Here, we'll discuss where to find investors and six strategies to get your business "investor ready.".

Finance 55
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Why we care about email marketing: A marketer’s guide

Martech

Email marketing helps organizations acquire and retain customers, build businesses and make more money. That single sentence explains why companies must invest in effective email marketing. Email success relies on more than buying an email platform and knocking out random messages to every email address in the database, although some email thought leaders do joke that email is the only marketing or advertising channel where even a marginal program still makes money.

B2C 120
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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

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Launching Complex Projects With a Global Team Is Hard — These 4 Tips Will Help

Salesforce

Collaboration has been one of the most sought-after concepts of the past few years as businesses adapt to a work-from-anywhere culture. But collaboration is nothing new for marketers. In fact, most marketers thrive when working closely with cross-functional teammates. But in a world where technology, campaigns, and teams are getting more complex, driving global marketing collaboration can be challenging.

Launch 98
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How marketers can measure success

Martech

This is the second part of a two-part article. The first part is here. Marketing can show the relationship between a definite input and output, provided marketers are willing to measure their work. That is the case being made by Michael Brenner, CEO and founder of the Marketing Insider Group, an agency that specializes in content marketing. . Just remember that what you are measuring is not how often you repeat a static message.

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How to Attract, Hire & Build a Diverse Sales Team with Handshake VP, Employer Partnerships Jessica Peluso (Video)

SaaStr

These days, every company knows the buzzwords: diversity and inclusion. But today’s talent pool is looking for more than words in a PR statement. According to author Dan Schawbel, in 2021, 70% of job seekers said they want to work for a company that demonstrates a commitment to diversity and inclusion. This requires effort from your entire organization, and Handshake VP, Employer Partnerships Jessica Peluso outlines some changes that you can make to your brand, and your application, interv