Iannarino
JANUARY 5, 2022
There are only two reasons a salesperson or sales force might have poor sales results. Improving these results requires that you address one or both reasons, as ignoring them will ensure that you suffer poor results longer than necessary.
Search Engine Land
JANUARY 5, 2022
Microsoft Bing has released a plugin for WordPress to let you easily integrate the IndexNow protocol on your WordPress site. Please visit Search Engine Land for the full article.
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Membrain
JANUARY 5, 2022
I love it when a client coins a phrase for us. We are extremely proud to be the sales platform for Eurotainer , a global provider of intermodal equipment for lease, based in France with offices on four continents.
Search Engine Land
JANUARY 5, 2022
Expanded text ads are going away, but they can still help you unlock the potential of RSAs. At SMX Next, Joe Martinez shared how he benchmarks with ETAs to get more out of the automated capabilities of RSAs. Please visit Search Engine Land for the full article.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Martech
JANUARY 5, 2022
Marketers can’t argue the effectiveness of social marketing or the need to cultivate a social presence to connect with their audience. The struggle is keeping pace with the constant changes of the social landscape and its relation to your brand’s health. This is more important than ever in light of the past 22 months of the pandemic. Join experts from NetBase Quid as they share insights from their State of Social 2022 report, including the biggest trends in social media that are shifting brand p
Partners in Excellence
JANUARY 5, 2022
We know empathy is important in working with others, whether it’s our customers, our peers, or our people. If we can’t understand what they face in doing their jobs, what they care about, what their hopes, dreams, or fears, doubts might be, we can’t connect with them in meaningful ways. Too often, however, the concept of empathy is absent in our interactions.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Search Engine Land
JANUARY 5, 2022
Best Buy Ads offers consumer electronics and related brands with a Google alternative to reach customers. Please visit Search Engine Land for the full article.
Salesforce
JANUARY 5, 2022
Entering the workforce during a pandemic isn’t easy. A lack of regular face time with managers and coworkers can strip younger workers of mentorship and networking opportunities. After nearly two years, there is a growing sense remote work is flatly failing them. But with many return-to-office plans still on hold , companies have an opportunity to change this.
SaaStr
JANUARY 5, 2022
In 2015, SaaS cloud-based content management tool Box went public. Since then, their growth has been impressive, but it hasn’t always been steady. Especially with the coronavirus pandemic, Box—like many other SaaS companies—saw a decline in growth year over year. But this year, they’ve had three consecutive quarters of growth. How did they turn their growth rates around?
Salesforce
JANUARY 5, 2022
We all talk a lot about how technology is shaping the future. After all, technology is seemingly everywhere, and certainly at the center of our interactions with most institutions. This is becoming increasingly true for the way public sector organizations worldwide connect with their communities. Public sector organizations are critical to the personal and professional lives of every member of our society.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Search Engine Land
JANUARY 5, 2022
Full user permissions no longer shows as delegated owners for some – this is now resolved. Please visit Search Engine Land for the full article.
Martech
JANUARY 5, 2022
Customer experience management company Merkle debuted two new products today at CES that are aimed at improving the contactless shopping experience, both in-store and on-delivery, as health and safety concerns persist with the ongoing pandemic. In an effort to make the shopping seamless, neither product requires shoppers to download a separate app. Scan & Know allows shoppers to get more information about a product in-store by scanning the product directly with their phones.
Understanding the Sales Force
JANUARY 5, 2022
My articles begin with analogies so we'll start by asking, has baseball changed?
Martech
JANUARY 5, 2022
Comscore Everywhere is a new solution from the media measurement and evaluation vendor, designed to provide comprehensive (deduplicated) insights into media consumption and audience intelligence across platforms. Comscore had previously launched Comscore Campaign Ratings which offered video campaign performance metrics across TV, OTT, desktop and mobile channels.
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
SaaStr
JANUARY 5, 2022
The more established your brand, the more complex your pricing page can be. Because then, it becomes about what to buy — not from whom pic.twitter.com/1ag8jyPkmH. — Jason BeKind Lemkin 2⃣0⃣2⃣2⃣ (@jasonlk) October 27, 2021. What makes for a good pricing page? It’s a challenging question because most of us don’t have the volume to really do A/B tests (although try, of course).
Martech
JANUARY 5, 2022
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, have you been following CES? The MarTech beat is a little more backend, but I’m also obsessed with customer behavior and media consumption.
Adaptive Business Services
JANUARY 5, 2022
What I am is a sales guy. What I am not is a “big data” guy. I’m a small business and I measure my success by the balance in my checkbook. Hell, I don’t even balance my checkbook. My focus is on making sales. Period. The rest takes care of itself. Of course, I am simplifying things, but not by much. . When I speak with other small businesses regarding CRM, they often ask for it to integrate with this or that or to generate this or that report.
Martech
JANUARY 5, 2022
Electronics retailer Best Buy has announced Best Buy Ads, a new in-house media company that will use its trove of first-party data to sell ads from other brands and serve them to customers through search, video, display, social media and store advertising. This venture follows the trend by other national retailers like Lowe’s and Walgreens to leverage its customer data and sell the opportunity for other advertisers to target them.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Hubspot
JANUARY 5, 2022
In many cities, getting on a bus requires a little planning in advance. You might be in the middle of nowhere — but you're relieved knowing a bus is about to arrive at the stop where you’ve been waiting. As you see it approach, a sudden, cold thought comes to mind: you don’t have any cash to pay for the ride. Frictionless payments represent the opposite of that frustrating experience: an easy, trouble-free way to buy what you need at any time.
Outreach
JANUARY 5, 2022
Although SaaS companies collect an abundance of sales data, effectively visualizing and leveraging that data can be quite a feat. Measuring stats like customer satisfaction, churn, and revenue are relatively straightforward, but sales efficiency and effectiveness are tougher nuts to crack. Yet, knowing precisely which activities actually make your team more productive is crucial to achieving and maintaining sales KPIs.
SalesBlog!
JANUARY 5, 2022
For those that are in a sales position that look like a movie star and own a superb first impression this article is not for you. For the other 99 percent, well, please read on. First impressions can be critical but not any more than a second impression. You see I have learned, and practice, the art of second impression. I know that as I meet someone for the first time they have analyzed and summed me up as lacking.
Martech
JANUARY 5, 2022
“No matter what your business objectives are, you need to understand your audience and leverage that data to fulfill your objectives,” said Pete Wootton, Chief Product & Data Officer for U.K. and U.S.-based Dennis Publishing, at our MarTech conference. To meet their business objectives, many marketers have found that first-party customer data collection intersects uniquely with their brand offerings as each informs the other.
Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)
Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.
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