Mon.Apr 25, 2022

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5 Best B2B Cold Calling Tips to Close More Deals

Iannarino

What if your team’s cold call close rate could be 10% or higher? With the right B2B cold calling tips and tricks, that figure can be your team’s reality.

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Cold Call Voicemails: How to Get More Callbacks

Veloxy

Is business voicemail dead? While there are statistics that share voicemail’s decline in the business world , we can’t avoid the fact that 80% of all cold calls will reach the decision maker’s voicemail inbox. As we’ve shared in past blog posts on cold calling , saying that something is ‘dead’ is becoming a catchy headline and a trend. However, 9 times out of 10, these are mere theories supported by lax evidence.

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Attn Elon Musk: The Right to Free Speech Does Not Mean a Right of AI Algorithm Amplification

David Meerman Scott

Elon Musk is reportedly in advanced talks to buy Twitter. Unfortunately, his vision of an unfettered town square with few restrictions on what people can say is an impossible utopia. Social networks ceased being free speech platforms a decade ago when they moved from reverse chronological display (newest post at the top) to one showing content to users driven by AI algorithms.

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Short Cold Emails vs. Long Cold Emails: Which is Better?

Veloxy

Cold emailing has never been more effective. Thanks in part to the popularity of inside sales and remote work, and the improvement in sales engagement and sales analytics software, cold email metrics have been skyrocketing like never before. The longstanding debate of short cold emails versus long cold emails also grew louder the past two years. Brevity versus credibility.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Master the art of agile research to iterate, innovate and grow

Martech

Traditional A/B testing only lets you test messaging, creative and other marketing assets after they have gone live in the market – with no warning of how they will perform. This sometimes leads to falling short on your marketing goals. What if there was a way to test before launching, improve your return and understand why your consumers selected the asset they did?

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We Won, But….

Partners in Excellence

We celebrate our wins and victories, as we should. Sometimes, we do a debrief on why we won, so we can learn and improve our execution in future opportunities. Often, we focus on all the things we did; we engaged the right people, we talked about the issues that were important to them, we had a superior solution, we were more compelling than the competition.

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More Trending

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3 Ways CRM Software Improves Sales Pipelines

Sales Pop!

Sales pipelines are used to aggregate the progress of potential customers all through the sales life cycle. They are usually visually represented in CRM software so sales team members can easily keep track of the deals that are in the pipeline at any time. A sales pipeline is a collection of potential customers for a business. It consists of different stages, which are: Lead.

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Why we care about data clean rooms

Martech

What they are. “Clean rooms” are a type of privacy-enhancing technology (PET) that allows data owners (including brands and publishers) to share customer first-party data in a privacy-compliant way. Clean rooms are secure spaces where first-party data from a number of brands can be resolved to the same customer’s profile while that profile remains anonymized.

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Valuable Conversations with Chris Beall

criteria for success

Happy Monday, Let's Talk Sales listeners! This week's guest is Chris Beall. Chris is the CEO at ConnectAndSell , which delivers a week’s worth of live business conversations in one hour. He also co-hosts the Market Dominance Guys podcast. . We hope you enjoy this conversation! Discussion with Chris Beall. In this episode, we cover: Making the most of sales conversations.

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Improving website search was key to boosting Paul&Shark’s e-commerce revenue

Martech

Paul&Shark’s website went live in 2019, but the Italian luxury clothing brand has been around for half a century. “The brand has a long history,” said Giusseppe Miriello, Paul&Shark’s Global Digital Director. Miriello’s role is focused on growing the digital department which includes e-commerce and will soon include B2C apps and marketplaces.The brand’s inspiration was based on a trip the founder, Paola (Paul) Dini, took to Maine.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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It’s Basically a Quiet Series A, Series B, C and D Crunch Now

SaaStr

Seed investment isn’t slowing down. But the momentum game into a quick 3x-5x Series A (and beyond) is. Will see how it plays out. — Jason BeKind Lemkin #???????????? (@jasonlk) April 25, 2022. So now is an odd time for SaaS startups: The best are growing faster than ever. It looks like unicorn rounds are still being announced almost every day.

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Media Rating Council now examining Nielsen’s radio rating numbers

Martech

The Media Rating Council (MRC) is scrutinizing part of Nielsen’s radio audience ratings. The move comes six months after the MRC revoked its accreditation of the company’s TV ratings. What is happening. The council said that a recent audit of Nielsen’s ratings numbers found ongoing performance declines in eight of the 30 currently accredited radio markets.

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Google adds nine policies to three-strike Ads system

Search Engine Land

Google Ads has expanded the scope of its system to target clickbait, misleading ad design, and more. Please visit Search Engine Land for the full article.

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Good morning: Data, data everywhere

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, data, data everywhere. Is this getting too complicated? We have first-party data and everyone knows what that is.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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How to interview and hire for entry-level digital marketing positions

Search Engine Land

Does your agency or brand need to hire employees with little or no digital marketing experience? Try these helpful tips and questions. Please visit Search Engine Land for the full article.

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Episode 27: Dig Deeper

Sales Hacker

Want to write sales emails like a pro? Kristina and Will look at common email mistakes (using real examples) and rewrite them so that you can learn what to do differently. Join Kristina Finseth (Sr. Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker.

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Brands plan to invest more in search in the next 12 months

Search Engine Land

One in six brands plan to increase their paid search advertising budget over the next year. Here’s why it’s happening. Please visit Search Engine Land for the full article.

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Which digital front door strategy is right for patients?

Concentrix Catalyst

The digital front door has come to represent a logical strategy for many healthcare organizations embarking on digital transformation efforts. But will your front door be disrupted before it has […]. The post Which digital front door strategy is right for patients? appeared first on Concentrix Catalyst.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Beware of fake DMCA link requests by AI-generated lawyers

Search Engine Land

If you received a DMCA legal request demanding a link from a lawyer, well, that might be a scam. Please visit Search Engine Land for the full article.

Legal 101
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WEBINAR: James Buckley hosts “How Elite Sales Pros Work With Marketing to Win More Deals” SPONSORED BY ZOOMINFO

JBarrows

The post WEBINAR: James Buckley hosts “How Elite Sales Pros Work With Marketing to Win More Deals” SPONSORED BY ZOOMINFO appeared first on JB Sales.

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Google Search launching Signed Exchanges for desktop users

Search Engine Land

This change impacts sites that utilities dynamic serving with the vary user-agent header. Please visit Search Engine Land for the full article.

Launch 101
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WEBINAR: Morgan J. Ingram hosts “Simple Discovery Tactics to Help You Close More Deals”

JBarrows

The post WEBINAR: Morgan J. Ingram hosts “Simple Discovery Tactics to Help You Close More Deals” appeared first on JB Sales.

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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

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What Is Sales Automation? And How To Win With Gong Assist

Gong.io

“Adapt or die.”. In the 2011 movie Moneyball , Oakland A’s manager, Billy Bean, tells his lead baseball scout (a 29-year veteran in the industry) to “adapt or die.”. The scout complained that Bean was “discounting what scouts had done for 150 years” in favor of a “kid who has an economics degree from Yale.”. Bean, ahead of his time, tossed his hands in the air and told the scout to “adapt or die.”.

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Elon Musk has acquired Twitter

Martech

Twitter has agreed to be acquired by Elon Musk, the billionaire CEO of Tesla Motors and SpaceX. The Board accepted an offer of $54.20 per share, an overall purchase price of around $44 billion. This follows a day of rumors that the bid would be successful after Musk managed to put together funding from a variety of sources including Morgan Stanley Bank.

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