Tue.Jan 18, 2022

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You Get What You Plan For

Tibor Shanto

By Tibor Shanto. Last week I started these two parts look at planning for a successful sales year. One thing that may not have come across is that planning is an ongoing process, rather than a periodic thing. Like training or coaching, it is not a thing but a companion, one that must be constantly cared for. The reality is you get what you plan for; we need to be constantly planning.

Sell 157
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Stop Training Your Client to Ignore Your Email

Iannarino

The proliferation of technologies that provide for asynchronous communication, like email or automated sequences, has come with a higher price than most sales organizations and salespeople recognize.

Clients 157
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Trending Sources

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8 Things That Change When Your Company is Acquired

SaaStr

There’s been a run of incredible M&A, from Salesforce buying Slack for $27B, to Qualtrics’ $8b acquisition by SAP (and later IPO at $20b+), to Github’s $7.5b exit to Microsoft to Mulesoft to Salesforce for $6.5b to Write to Citrix for $2.2b, Plangrid for almost $1b by Autodesk, and so many other incredible deals. It is breathtaking.

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Two Super Simple Actions You Can Do Right Now to Create Fans of Your Business

David Meerman Scott

It’s increasingly clear based on my years of studying fandom that people are attracted to that which is personal to them. An athletic activity, sports team, company, service, rock band, author, or idea that encourages people to be part of a tribe of like-minded people serves to develop fans. However, most organizations don’t communicate in a human way, resulting in a purely transactional business relationship.

Sports 137
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Brand Strategy vs. Marketing Strategy (And How they Work Together)

ConversionXL

Humans love shortcuts to decision-making. Brands do that. More than three-quarters of consumers (76%) say they would buy from a brand they feel connected to over a competitor. Building that connection with customers requires a clear brand strategy to define why you exist and a solid marketing strategy to communicate that purpose with your customers.

Trust 128
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Why data-driven decision-making is the foundation of successful CX

Martech

Without actionable data, customer experience strategies are doomed to fail. Lisa Loftis, Principal of Customer Intelligence Solutions at SAS, discussed some interesting CX findings from Futurum Research in her presentation at our MarTech conference. “One of their most significant findings was that the future of CX is in real-time data collection analysis and being able to tune these activities so that you can proactively meet and exceed customer requirements,” she said.

CRM 127

More Trending

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Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

In 2018, after two short years and $3 million raised in startup funds, recruitment AI company Ansaro shut down due to bad market fit. As it turned out, their AI interview notetaker didn’t address a huge pain point. Muun found a market need but failed to compete with bigger names that provided customers with authoritative content and resources. Muun’s more well-known competitors had more features and better pricing.

Product 110
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Microsoft will acquire Activision Blizzard Inc. for $68.7 billion

Martech

Today, Microsoft announced plans to acquire video game maker Activision Blizzard Inc. for $68.7 billion. When the deal is completed, Microsoft will become the world’s third-large gaming company by revenue, behind Tencent and Sony, according to a company statement. Game franchises from Activision, Blizzard and King studios that are part of the deal include “Warcraft,” “Call of Duty” and “Candy Crush.

Gaming 122
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How to Radically Stand Out with Brand Marketing

ConversionXL

Jeff Bezos’s private space technology company Blue Origin was founded back in 2000. You’d think that no one could recreate a product so sophisticated and advanced as space rockets, right? In 2002, Elon Musk created Space X. He was swiftly followed by Richard Branson and Virgin Galactic in 2004. With enough resources, products can always be copied. It’s tough to compete on product alone and you’re likely to see diminishing returns.

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Yoast SEO launches on Shopify

Search Engine Land

Like the WordPress version of the app, Shopify merchants can use it to optimize their products and posts to show in organic, non-shopping results. Please visit Search Engine Land for the full article.

Launch 110
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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Is demand for ads on streaming services declining?

Martech

As consumers sign up for more a la carte streaming apps and other on-demand TV services, they’re slightly less tolerant, on average, when it comes to watching ads, according to a new study by GroupM, the media investment arm of WPP. The research was conducted in December by GroupM’s Audience Origin (formerly LivePanel) and included 1,000 U.S. consumers.

Service 112
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Danny Goodwin joins Search Engine Land

Search Engine Land

In addition to writing daily about SEO, PPC, and more for Search Engine Land, Goodwin will also manage and grow Search Engine Land’s roster of subject-matter experts. Please visit Search Engine Land for the full article.

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How Product and Customer Success Can Empower Customers of any Size with Dataiku (Video)

SaaStr

No matter whether your business has two clients or two thousand, you want to give them the best customer experience possible. But how can you build a product that provides a superior experience across vastly different scales? . Over the last decade, Dataiku has built a robust enterprise AI platform. In that time, they’ve managed to appeal not just to the big players of the industry, but to the SMB market as well.

Customers 105
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Good morning: The goal is relevance

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and what is the best way to personalize your messaging in 2022? It might be different this year than in recent years.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Win the Talent War With Better Employee Upskilling

Salesforce

Amazon will invest more than $700 million to retrain one-third of its workforce by 2025. JPMorgan Chase added $350 million in 2019 to its original five-year $250 million investment in employee upskilling programs. And PwC? The global consulting firm is trouncing both, allocating $3 billion over the next few years to upskill its entire workforce of 275,000.

Growth 98
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How to do ABM Without an ABM Tool- Part III

Heinz Marketing

By Lauren (Dichter) Bensussen, Sr. Marketing Consultant at Heinz Marketing. Welcome to part III of How to do ABM Without an ABM Tool! In this installment, I’ll dive into each of the Need-to-Have Functions, Processes, and Precedents listed in Part I. Having the right mix of tools for ABM is important, but a toolkit can only be effective if the one wielding the tools has enough basic knowledge, practice, and experience to use them properly.

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RevOps Isn’t a Discipline. It’s Interdisciplinary.

Sales Hacker

Revenue operations is fundamentally interdisciplinary. Without that essential notion about combining disciplines, most people don’t even know what RevOps is. In this episode, we speak to someone who has literally written the book on RevOps: Stephen Diorio , Executive Director at The Revenue Enablement Institute. powered by Sounder. Listen us as we discuss: How RevOps is a system like a computer.

Growth 94
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How to Ramp Salespeople Up Fast On New Sales Technology

Sales Gravy

Most sales organizations and sales enablement teams are actively seeking ways to ramp salespeople up fast on new sales technology. Likewise, many sales leaders and executives have experienced the frustration of investing in Sales Tech only to see it go unused by their sellers. If you've been there, you know that it's a huge waste of money when sales teams fail to adopt sales tools.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Employee Accountability for Learning in the New Normal

The Advantexe Advisor

As we are reminded every day, everything has changed. It’s been disrupted. From the way we communicate to the way we learn; we are all dealing with the realities of the new normal. In our new normal, I have been working on many talent development engagements that embrace the many new ways to learn like virtual business simulations , asynchronous content paths, pod projects, whiteboards, Teams rooms, and many other cool and effective ways of learning.

Process 52
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Tie Readiness to Revenue: Defining Your Ideal Rep Profile (IRP)

Sales Hacker

The post Tie Readiness to Revenue: Defining Your Ideal Rep Profile (IRP) appeared first on Sales Hacker.

Sales 65
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How to Build and Measure Brand Awareness

ConversionXL

Studies show only 5% of B2B buyers are ready to buy right now. You can’t force the other 95% into a buying position by spamming them with nurture sequences. When people are finally ready to make a purchase, your goal should be one of two things: Customers recall your brand, or at least; They recognize you in a lineup of other brands. If you haven’t invested in brand awareness marketing then the opposite will happen.

Campaign 122
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Marketers: What should you focus on in 2022?

Martech

Happy New Year! Somebody asked me what my predictions for 2022 would be, and I answered, “I don’t know what you can predict because there’s something crazy happening all the time.” Take 2021, the year we thought everything would start getting back to normal. I even suggested dusting off your 2020 marketing plan and updating it.

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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

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What is Brand Equity in Marketing? (How to Become Memorable)

ConversionXL

There are two cans of soda on a table. One is a Coca-Cola can, and the other is a cheaper, white label cola brand. Which do you choose? You’ll probably choose Coke because it’s more familiar. It’s the safer bet. Coca-Cola has brand equity that makes people gravitate towards it. With the right framework, any startup can achieve this in their industry.

Trust 94
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How to Build an Audience with Social Media Brand Marketing

ConversionXL

Founded in 2015, revenue intelligence startup Gong is now valued at $7.25 billion. They’ve grown to attract big-name clients like LinkedIn, PayPal, and Shopify, mostly through social media channels rather than organic search. Gong is an excellent example of a company dedicated to finding the best content marketing fit and delivering insights that resonate in formats that engage.