Mon.Dec 26, 2022

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5 KPIs for Sales that Measure Sales Effectiveness

Iannarino

You might have a huge dashboard spread across two or three screens. You might also have a cluster of gauges that measure everything your sales force does down the individual phone call. But for all of the metrics and information, we rarely use these KPIs for sale to improve the sales force and their results.

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What to Know About the Software Buying Landscape in 2023: What’s Changed, What’s the Same, and What Your Buyers Want with G2 CMO Amanda Malko (Video)

SaaStr

Despite economic headwinds, SaaS spending continues to grow, with most companies having self-reported increasing or maintaining SaaS spending. Amanda Malko is CMO at G2, a software marketplace and review site that reaches over 60 million buyers annually across 2000 software categories. In this session, she shares insights and trends from research conducted this year that can help software buyers and sellers make smarter decisions about software and the market. .

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Outbound vs Cold Calling

Predictable Revenue

Cold calling is just one of many types of outbound calls. Learn the purposes of each, along with outbound calling vs. cold calling and the pros and cons of both. The post Outbound vs Cold Calling appeared first on Predictable Revenue.

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36% of You Are Cutting Back on Sales Tools. But Most Of Us Aren’t.

SaaStr

So the B2B segment perhaps most impacted by the current tumult in SaaS and tech buying is sales productivity tools. It’s not just the 11th tool for calendering or the 99th tool for sequences. Even perhaps the #1 break-out leader, Gong, isn’t totally immune from headwinds. We did a great deep-dive with their SVP of Sales and Sam Blond (ex-SVP Brex, now Partner at Founders’ Fund) as part of CRO Confidential here: And if perhaps the most disruptive sales app of the last generati

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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6 Ways to Keep the Conversation Going

Hubspot

52% of sales leaders say conversations are one of the most important productivity metrics to track. So whether you're negotiating with a prospect or just having a quick chat with another professional — the way you keep that conversation going can be the difference between a lost opportunity or your next closed-won deal. But sometimes, it's easier said than done.

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PPC 2022 in review: Performance Max, Apple Search, chaos at Twitter, and more

Search Engine Land

2022 was a wild ride and we’re not just talking about NyQuil chicken or the slap heard ‘round the world at the Oscars. The digital marketing world was inundated with a new Chief twit, old platforms making comebacks (enter Microsoft), and more campaign automation features then we really care for. As the year comes to a close, let’s take a look at some of the most headline-worthy, controversial, biggest-impacting changes that rocked the PPC world over the last 12 months.

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