Thu.Aug 11, 2022

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Value-Based Conversations

Iannarino

If you want to create and win more opportunities, value-based conversations will do more than anything to differentiate you from your competitors and fill your pipeline. A large percentage of salespeople have been taught to pursue conversations they believe will help them to win new clients, with most of these conversations working against the salesperson's goals.

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What Great Salespeople Do Not Do

Anthony Cole Training

I know you have heard it before. You know, the line that goes like this “if you keep doing what you have always done, you will keep getting what you have always gotten.” As a coach, the most development I have seen in salespeople comes when they alone decide enough is enough which leads them to make changes. And sometimes those changes are hard to make.

Sales 229
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Framing A Sales Conversation – How To Do It Right

The 5% Institute

Something we teach Sales Professionals and Business Owners that make their sales conversations a lot more successful, is framing a sales conversation – also known as a pre-frame. Framing a sales conversation is a game changer. It positions you as a trusted advisor , builds trust, gets you the information you need to close the sale, and even eliminates some objections.

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Stop Using These 5 Wimpy Words and Close More Sales

SalesProInsider

Words are powerful. And the words we choose to use during our sales conversations can make or break the opportunity to close that sale and help that person. Our words have the power to “make” the experience good, bad, or indifferent for that prospective client. Our words allow us to educate, excite, remove fear, and gain commitment as well as provide clarity, comfort, and hope.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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B2B buyers are much more concerned about a company’s values than the general public

Martech

B2B marketers take note: 72% of your buyers say they are more likely to buy from socially responsible businesses, according to a recent survey. That’s 17 points higher than the general public. Additionally, 48% of B2B buyers say they’re “much more likely to” buy from these firms, compared to 29% of consumers. There’s a big gender gap on this among the B2B population, but not the one you might expect: 57% of men are in the “much more likely” group, compared to 35% of women, according to the Amer

B2B 95
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Adding Payments and Fintech to SaaS Can Be Great. But You Gotta Watch the Margins.

SaaStr

So in the Boom Times of later 2020 and 2021, almost every VC pushed SaaS companies to at least become a little bit of a fintech. Why? It seemed such an easy way to bolt on more revenue to an underlying SaaS platform. And indeed, sometimes it can be. Shopify now gets 2x the revenue from payments and merchant services than it does from SaaS subcriptions.

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Dear SaaStr: How Much Equity Do You Give to Extremely Early Employees?

SaaStr

Dear SaaStr: How Much Equity Do You Give to Extremely Early Employees? It’s a tough one because they really do deserve a lot. But the pie only adds to 100%. You really want to give the early folks a ton. At least — the very best ones. But it only adds to 100%. So my rough rule: Do 3x what you’d otherwise do if it’s super early , i.e. pre angel funding, pre product, pre revenue, etc.

Price 86
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10 Salesforce Adoption Tactics & Why They’ll Work for You

Veloxy

Veloxy is a powerful Salesforce automation platform for streamlining the sales process and accelerating sales cycles. It includes a Salesforce inbox sidebar, smartphone access, sales engagement, and Ai-power lead qualification. In fact, Veloxy has been found to reduce or eliminate non-selling activity tied to Salesforce by as much as 90%. This makes it popular among sales managers and engineers, especially those most interested in improving Salesforce adoption.

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Thanks to BambooHR, Drata, GuideCX, Mailchimp, and Ramp for Sponsoring SaaStr Annual 2022!

SaaStr

We wanted to give a special shout-out to some of our newest sponsors for SaaStr Annual 2022. At the 8th ever SaaStr Annual, ~200 of the best and hottest companies on earth will go BIG as partners/sponsors. Join these incredible companies to experience all the value of SaaStr! BambooHR ‘s cloud-based system is an intuitive, affordable way for growing companies to manage essential employee information in a personalized Human Resources Information System (HRIS).

Finance 71
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Getting Started with the Agile Marketing Navigator: Story Points

Martech

We recently introduced you to Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. The navigator has four major components: Collaborative Planning Workshop, Launch Cycle, Key Practices and Roles. Within these categories, there are several sub-pieces for implementation.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Automation Can Improve Your Customer Service — These 5 Questions Will Get You Started

Salesforce

Customers want a seamless experience — anytime, anywhere, across any channel. In fact, 82% of customers expect to solve complex problems by talking to one person, according to Salesforce’s State of the Connected Customer report. But customer service isn’t there yet. When you call a company with a problem, you’re likely to explain yourself repeatedly to more than one person.

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3 content challenges and how marketers can overcome them

Martech

The stakes have never been higher for marketers and agencies to produce striking content efficiently. There are also more challenges than ever to the content production process because the number of channels have increased dramatically. “[Content] plays a critical role in attracting new customers as well as fostering existing customer relationships,” said Anthony Welgemoed, founder and CEO of creative work software company Ziflow at The MarTech Conference.

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How to Write Effective Content Briefs for Blog Writers

Sales Pop!

What Is a Content Brief? You’ve reached the point where you’re ready to get someone else to do the writing heavy lifting! Congrats! The issue is, they’re not in your brain. They don’t know exactly what it is you want them to write. You need to learn how to write effective content briefs for your blog writing team. That way you’re going to receive the content you want, to your specifications with minimal editing required.