Fri.Jun 03, 2022

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Addressing the Challenges of Being a New Sales Manager

Iannarino

The shift from being an individual contributor to leading a sales force isn't an easy transition. The character traits are different, and so are the required skills. While it's helpful to have experience in a sales role, by itself, it's not enough to ensure success. Few sales managers are provided the training and development that would enable them to lead their team and reach their goals.

Sales 292
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Early Warning System: Retain More Accounts As You Grow

Engage Selling

How do you retain more accounts as you grow? Collecting and analyzing sales data indiscriminately is like endlessly tossing buckets of coins into a wishing well…and believing the act itself … Read More. The post Early Warning System: Retain More Accounts As You Grow first appeared on Colleen Francis - The Sales Leader.

Sales 130
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How ABM strategies can accelerate marketing and sales velocity

Martech

“What we have learned over the years in B2B — where we have higher average sales prices — is that we’re dealing with buying committees and multiple personas that are making [buying] decisions,” said Auseh Britt, VP of growth marketing at Terminus, her presentation at The MarTech Conference (scroll down to watch the video of their session). “It’s a more efficient and effective approach to go after accounts than it is just one or two individuals.” Rather than

B2B 122
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A Look Back: 3 Amazing SaaStr Sessions with Dharmesh Shah, Co-Founder and CTO of HubSpot

SaaStr

I miss #SaaStrAnnual and all my fellow SaaS peeps. Hope to see you this year, @jasonlk. [link]. — dharmesh (@dharmesh) January 21, 2022. In the run-up to SaaStr Annual 2022 on September 13-15 , we wanted to look back at some of the highest-rated SaaStr sessions of all time, since the first SaaStr Annual in 2015. If you want to grab 20% off SaaStr Annual 2022 tickets, grab ’em here.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Broaden your marketing ops talent perspective

Martech

Recently Demandbase and marketing operations (MOPs) training provider Highway Education released their “ The State of Marketing Operations: 2022 ” report. It includes insights from various marketing operations luminaries like Darrell Alfsono and Sara McNamara who are certainly aware of the challenges facing professionals in this field. One of the report’s important takeaways is that marketing operations practitioners are in high demand, and there’s a real need for more formal training opportunit

B2C 122
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The Great Renegotiation: Reimagining the Workplace to Advance Gender Equality

Salesforce

As the lines between work and home have blurred over the past few years, our approach to how we spend our time has shifted. This is especially true for women, who have historically carried a disproportionate burden of home- and childcare responsibilities. From February 2020 to January 2022, 1.1 million women left the workforce, accounting for 63% of all jobs lost.

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The Ultimate Guide to SaaStr Europa 2022 June 7-8

SaaStr

We’re so close now to the official start of SaaStr Europa 2022 on 7-8 June in Sunny Barcelona! This is our ultimate guide for everyone attending, to make the most of this year’s Europa. Location, SaaStr Europa Campus & Registration. We’ll be at the CCIB – Centre de Convencions Internacional de Barcelona Plaça de Willy Brandt, 11-14, 08019 Barcelona, Spain.

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The top five digital marketing courses in the U.S.

Martech

The global digital marketing industry is growing at an exponential rate. Although the COVID-19 pandemic shows signs of subsiding, it’s forever changed how we work, shop and learn, with more people conducting their everyday lives from home. In fact, global digital advertising and marketing are predicted to reach $786.2 billion by 2026. The current U.S. market is estimated at US$179.4 Billion for 2022, accounting for a 38.6 percent share of the world market.

Retail 115
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Leading With Curiosity

Partners in Excellence

Curiosity is one of the most critical skills any seller can have. It’s even more important for leaders. As leaders, there’s so much we can learn, so much we can do in helping drive the performance of our teams, so much in driving our success with customers. Curiosity drives leaders to observe, to watch what’s happening. It drives them to ask questions–not with an agenda, but to learn and understand.

Trust 86
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Enterprise Communities: The What, Who, Why, When & How with Venafi Head of Community Holly Firestone (Pod 560 + Video)

SaaStr

How do you build a flourishing community around your SaaS business? How can you get your audience excited enough to contribute, and how can they derive value from the community? Holly Firestone, Head of Community at Venafi, taps into her impressive experience in building communities to share the secret to success. The What. Firestone defines community as a group of individuals connected through a network of platforms, programs, resources, and a shared set of values.

Trust 92
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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Price Leadership: What It Is & Whether Your Business Can Achieve It

Hubspot

Imagine not having to take other companies’ pricing strategies into account when deciding how much you’ll sell your products for — or being the company that sets the standard for pricing in your space. That's the premise behind a prominent pricing strategy known as price leadership. Here, we'll take a closer look at the concept, go over the three most common types of price leadership, review the strategy's pros and cons, and see whether your business is qualified to be a price leader.

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5 Essentials of a High-End Machinery Manufacturing Plant

Sales Pop!

Most businesses don’t need to set up their own high-end machinery manufacturing plants to offer their products to customers. Instead, it’s much cheaper to outsource the production of your goods to a manufacturing company. However, this is still an enormous financial commitment for most entrepreneurs, meaning that a wrong decision can easily lead to issues and eventual bankruptcy.

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What is email marketing and how are platforms helping brands succeed?

Martech

Despite being so well-established, email marketing continues to attract more investment. Global spending on email software is expected to climb from $4.5 billion in 2020 to $14.9 billion in 2027, according to Global Industry Analysts’ predictions. That represents a compound annual growth rate of 13.7% over that period. Email growth continues to chug along because it delivers consistent and impressive results.

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Life Insurance: 6 Tips to Choose the Right Policy for Your Needs

Sales Pop!

While many people might consider life insurance superfluous, it is, in fact, the only way to protect yourself and your loved ones from the unexpected in a world full of life uncertainties. A life insurance policy is a contract between you, an insurance holder, and your insurer that guarantees payment to designated beneficiaries upon your demise in exchange for a premium.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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The Steady Path Counts Most

Sales Pop!

Reputation is everything for growing admiration for your business and you. Why? Because it’s a big win not only for the individual self but for all those taking part and the people you serve. Similar to the extension of online impressions, the same occurs with good word of mouth and branding. Businesses of all sizes and individuals, too, will do well to consider how they may strive to build community goodwill.