Wed.Oct 12, 2022

article thumbnail

What Does a Sales Manager Do?

Iannarino

There are two ways to describe what a sales manager does. One is to look at the outcomes they are responsible for creating. Another is to look at the individual tasks that deliver those outcomes. There are several things that make it difficult for sales managers to reach their goals, and much of their work aims to overcome these challenges.

Sales 275
article thumbnail

Ten Truths That Will Increase Your Sales Effectiveness

Membrain

I want to share with you the ten principles on which we developed our platform. These are also available as a download in my Sales Effectiveness Manifesto.

Sales 262
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

B2B marketing confidence survives budget pressures

Martech

Although 60% of B2B marketers report budgets being cut or staying flat 2021 through 2022, more than half (52%) claimed to be optimistic, or very optimistic, about their team’s performance. 21% were pessimistic or very pessimistic. The data comes from a survey of 539 B2B marketers conducted by research and advisory firm Demand Metric for Integrate, the precision demand marketing platform.

B2B 125
article thumbnail

Don’t Brake While Going Uphill - What Sales Teams Should Do To Prepare For Tough Times

Membrain

Here’s why you should think twice before you lay off salespeople, cut sales training, and lower investments in sales strategy, process, and technology.

article thumbnail

How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

article thumbnail

How to create an effective apology email: 7 examples

Martech

Breathes there the email marketer who never had to send an “Oops!” email? So you say your marketing team never had to send an “Oops!” email? Don’t be too smug. Maybe your turn just hasn’t come yet. . Conventional email wisdom says every marketer will have a medium-to-epic fail sometimes. A campaign goes out with broken links or images, the wrong offer or an expired code.

article thumbnail

How to Qualify a Sales Lead Beyond the Ideal Customer Profile

Membrain

When qualifying sales leads , the first lens to look through is the Ideal Customer Profile (ICP). We discover whether potential prospects are the right size, in the right industry, and are located in the right geographical location. We might also have additional qualifying information, such as marketing data, like digital footprints from websites, and white papers they downloaded.

Customers 125

More Trending

article thumbnail

Webinar: Deliver highly-personalized experiences with quality data

Martech

To achieve the most ROI from your customer data, you need a strong foundation. Creating a precise golden record for each consumer with enriched data, a full contact graph and a full identity graph provides the context your brand needs to differentiate based on CX. Precise data includes both first-party data as well as third-party data to enrich your total understanding of each consumer.

Contact 120
article thumbnail

Your guide to Google Analytics 4 attribution

Search Engine Land

Nowadays, conversion is usually preceded not just by one but several interactions with a website or an app. Attribution determines the role of each touchpoint in driving conversions and assigns credit for sales to interactions in conversion paths. As Google’s deprecation of Universal Analytics (UA) nears, it’s crucial to understand attribution in Google Analytics 4 (GA4) – including what is new, what is missing, and what the differences mean for search marketers.

Referrals 112
article thumbnail

UTM tagging: Getting started in Google Analytics 4

Martech

Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’re putting together a guide to getting started with Google Analytics 4. This is part 7. Links to all the articles are at the end of the post. In this post we’ll be talking about UTM tagging. To some folks this may seem like a very basic thing, but it’s so important in GA4 that a refresher is in order.

Campaign 119
article thumbnail

Webinar: Deliver highly-personalized experiences with quality data

Search Engine Land

To achieve the most ROI from your customer data, you need a strong foundation. Creating a precise golden record for each consumer with enriched data, a full contact graph and a full identity graph provides the context your brand needs to differentiate based on CX. Precise data includes both first-party data as well as third-party data to enrich your total understanding of each consumer.

article thumbnail

Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

article thumbnail

Mentoring: Build the Relationship

Heinz Marketing

By Brenna Lofquist , Senior Marketing Consultant / Client Services Operations at Heinz Marketing. Mentoring is one of the best ways to develop skills and reach your goals. It consists of a mentoring relationship between you and someone who can support and encourage you. The mentor-mentee relationship can take several different forms such as peer mentorship, where colleagues guide one another, or reverse mentorship, when a more junior employee mentors leaders in order to provide a different persp

Trust 91
article thumbnail

Google Data Studio now known as Looker Studio

Search Engine Land

Google has renamed the popular analytics and data platform from Google Data Studio to Looker Studio. Google wrote “starting today, Data Studio is now Looker Studio.” “With this complete enterprise business intelligence suite, we will help you go beyond dashboards and infuse your workflows and applications with the intelligence needed to help make data-driven decisions,” Google added.

Launch 101
article thumbnail

Selling in Volatile Times

Sales Gravy

Recession. Inflation. Stagflation. Stockmarket Free Fall. Energy Crisis. Supply Chain Crisis. Political Divisiveness.War. We are living and selling in a time of deep volatility. It is more challenging to close business, objections are harsher, and qualified buyers are becoming more scarce. On this special episode of the Sales Gravy Podcast, Jeb Blount delivers a powerful message about what it takes to outsell this crisis.

Sell 89
article thumbnail

Google adds more example categories of sites that may be impacted by the product reviews update

Search Engine Land

Google has added three new examples to the top of the “how to write product reviews” help document, clarifying more types of sites that may be impacted by the product reviews algorithm updates. Three examples. Google added these three examples to this help document : An expert staff member of a merchant that guides shoppers between competing products.

article thumbnail

5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

article thumbnail

CEO Systems: 5 Lessons Learned from Scaling at Every Growth Phase with HashiCorp CEO Dave McJannet (Pod 598 + Video)

SaaStr

Every company moves through different growth phases, and eventually, the focus, strategy, and motions for growth must change alongside the business. Dave McJannet, CEO of HashiCorp, shares from his wealth of experience to reveal the secrets to building and expanding SaaS companies the right way. The Three Elements of Company Building. Many founders think first of their product and then the market.

Growth 88
article thumbnail

The Top Social Selling Trends in 2022 [New Data]

Hubspot

If you're in sales, you know that finding prospects isn't easy. In fact, it can be the tallest hurdle in the sales process. The key is to meet people where they are — and more often than not, they're on social media. The HubSpot Blog surveyed 500+ sales professionals to uncover the top social selling trends to reach more prospects and close more deals — all at your fingertips.

Sell 82
article thumbnail

14 Sales Training Techniques for Building Elite Sales Teams

RAIN Group

During a now-famous interview on the Pierre Berton Show in 1971, Bruce Lee shared a simple philosophy: “be like water.” As fitting as Lee’s advice is for sellers, “be like a sponge” works just as well. To stay ahead, sales teams must continuously absorb new information and develop skills. Ongoing training and coaching and sustained effort over time is crucial.

article thumbnail

Spreadsheets vs. Databases, Everything You Need to Know

Hubspot

When it comes to data management, there are two main options — spreadsheets versus databases. While both organize information, each solution serves a distinct purpose. In this post, you’ll learn the benefits of both databases and spreadsheets. Then, we’ll explore how you can choose the best organizational system for your business. Table of Contents.

SQL 77
article thumbnail

How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

article thumbnail

Ask Me (Almost) Anything!

Partners in Excellence

I’m excited to announce a new LiveStream series! Aaron Evans and I are cohosting a series, Ask Me (Almost) Anything! Aaron is someone I’ve deeply respected for some time. He has one of the most thoughtful points of view on selling that I’ve experienced—though sometimes we disagree. We, also, share a deep pride in our profession, with hopes to see it continue to grow and improve in the value sellers create with customers.

Sell 62
article thumbnail

Revenue Intelligence 101: 4 Workflows To Supercharge Your Marketing Team

Gong.io

Ahhh … Revenue Intelligence. We love that phrase. . Heck, Gong has been in the Revenue Intelligence game since it started in 2019. But what exactly is Revenue Intelligence and why it is an essential tool for any B2B company to be using? And how can teams other than sales benefit from actionable customer data and insights? . Let’s start from the top.

article thumbnail

Revenue Rally: Seattle

Sales Hacker

Revenue Rally: Seattle. The Event Series for Elite Sales Pros. Only 45% of sales reps globally achieve quota, and quota attainment has been falling for over a decade. It’s time to fix that. The post Revenue Rally: Seattle appeared first on Sales Hacker.

Quota 66
article thumbnail

Our Fears Of Losing….

Partners in Excellence

Classically, we tend to view winning and losing as two sides of the same coin. If we don’t win, we lose and vice versa. As a result, we are supposed to focus on those things that cause us to win. The problem is, fear of losing more often freezes us. We choose to do nothing–or keep doing the same. By doing this, we may not win. But more importantly we don’t lose!

article thumbnail

2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

article thumbnail

Revenue Rally: San Francisco

Sales Hacker

Revenue Rally: San Francisco. The Event Series for Elite Sales Pros. Only 45% of sales reps globally achieve quota, and quota attainment has been falling for over a decade. It’s time to fix that. The post Revenue Rally: San Francisco appeared first on Sales Hacker.

Quota 62
article thumbnail

5 Interesting Learnings from Figma at $300,000,000+ in ARR

SaaStr

So we can only learn so much about Figma. Even though it’s being acquired for $20 Billion (!) by Adobe — the largest private acquisition in SaaS ever, and maybe startups ever — it doesn’t really have to disclose any information itself, and Adobe only has to disclose limited information for now (it will share more later). But we can learn some good stuff from what’s been disclosed.

Growth 23
article thumbnail

Revenue Rally: Atlanta

Sales Hacker

Revenue Rally: Atlanta. The Event Series for Elite Sales Pros. Only 45% of sales reps globally achieve quota, and quota attainment has been falling for over a decade. It’s time to fix that. The post Revenue Rally: Atlanta appeared first on Sales Hacker.

Quota 57
article thumbnail

Google launches new content suitability center in Google Ads

Search Engine Land

Google has launched a new content suitability center in Google Ads where you can manage your suitability settings for all campaigns on YouTube and the Google Display Network. Google wrote, “previously, managing suitability settings was done in multiple, segregated sections of Google Ads and the experience differed across Google platforms.” “This led to a time-consuming and cumbersome implementation process, along with misconceptions and misuse of the controls.

Launch 116
article thumbnail

ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

article thumbnail

Dear SaaStr: What Were The Top Pieces of Advice You’re Glad You Ignored?

SaaStr

Dear SaaStr: What Were The Top Pieces of Advice You’re Glad You Ignored? 1. Don’t do any VC investments your first year. Take your time. Sound advice. But would have missed 4 unicorns if I had. 2. It’s Hopeless. Let’s Throw in the Towel. Yes, it was. But quitting doesn’t help. 3. Don’t start that start-up, it won’t work, there aren’t enough customers, and the technology doesn’t work.

Start-ups 105