Dear SaaStr: At What Point Should a Lead Convert to an Opportunity?
SaaStr
APRIL 12, 2025
Dear SaaStr: At What Point Should a Lead Convert to an Opportunity? The point at which a lead should convert to an opportunity or deal is when it meets specific qualification criteria that indicate its worth investing sales resources. This is where having a clear definition of a Sales Qualified Lead (SQL) or Sales Qualified Opportunity (SQO) becomes critical.
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