Wed.Dec 11, 2024

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A Strategy for Developing Consultative Sales and Elevating Your Status

Iannarino

Dont let outdated strategies destroy your credibility; discover how to elevate your status in every B2B meeting.

Consult 202
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Metrics Don’t Produce Revenue!

Partners in Excellence

I continue to be stunned by the dashboards people show me. The variety of things we can track and measure is amazing. Add onto this, much of it is in real time. We no longer have to wait until the end of the week/month to get reports. I reflect back to the “old days,” imagine the stone ages of 10 years ago. Then, we might have had some pipeline reports and manually generated activity reports, and they were seldom in real time.

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Membrain’s Top Ten Most Popular Podcasts From 2024

Membrain

In The Art and Science of Complex Sales podcast , our Head of Revenue Growth, Paul Fuller, interviews experts in leadership, sales, and consulting. They dig into topics of mindset, culture, data, technology, and much more.

Consult 96
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Mitel makes customer experience Talkative

Martech

“When you talk about AI, contact centers and customer experience, I think thats the best use case to illustrate return on investment,” said Luiz Domingos. Every few seconds that an agent saves in documenting the results of the call and every minute saved in gathering data about the customer and bringing it to the agent represents value. Domingos is CTO at Mitel, a half century-old Canadian communications business.

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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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5 Interesting Learnings from Doximity at $550,000,000 in ARR

SaaStr

So one of the quiet SaaS leaders that has just crushed it in 2024 is Doximity: At $550m in ARR, it’s worth a cool $10.4 Billion (!) — or 20x ARR. And its stock it up a stunning +90% this year. What’s going on? A combination of: Growth re-accelerating. Doximity is growing 20% now, vs. 18% at $450m ARR. Insane profitability. 53% EBITDA.

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Understanding customer entry and exit in event-based journeys

Martech

Modern customer journeys are no longer linear or predictable. They are shaped by dynamic entry and exit points triggered by a web of events and interactions. Understanding these moments is critical for businesses aiming to deliver personalized experiences, foster loyalty, and stay competitive. Heres how event-based journey analytics can redefine how companies map, measure, and optimize customer interactions.

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Google Ads tests video asset option

Martech

Google Ads users are seeing a new Video option in the Assets section. Clicking the option leads users to the familiar Add Video screen, streamlining the upload process. This could change how advertisers manage and use video content. Marketers will be looking out for performance metrics for video assets compared to traditional text and display ads, as well as potential new tools or features accompanying this rollout in 2025.

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5 Ways Nimble CRM Can Transform Your Solopreneur Business

Adaptive Business Services

Lets start with this. The vast majority of my Nimble CRM clients are solopreneurs. I am a solopreneur. If you are a solopreneur, I speak your language. I also already understand most of your needs and concerns as many are the same as mine. While going solo certainly has its advantages, it can also mean a lot more work for you since you dont have a team behind you to help carry that load.

CRM 62
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The two approaches to AI implementation: Collaboration vs. independence

Martech

The digital marketing landscape is rapidly evolving, driven by the increasing sophistication of artificial intelligence. Organizations now face an important choice: should they create a special AI team or give individual marketers AI tools? By exploring both approaches, we’ll delve into the strategic implications and practical considerations for businesses of all sizes.

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Top Sales & Sales Leadership Articles of 2024

Understanding the Sales Force

If you’ve been reading this Blog for more than a couple of years, or since 2006, then you know that every December I post the best articles of the past year. This year there are five articles listed in the category of best Sales Leadership articles, there are ten articles listed in the category of best sales articles of the year, and five more that are my personal favorites.

Sales 62
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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Lab Inventory Management: How to Keep Things Organized

G2

In the world of laboratories, precision and efficiency are absolute essentials. Yet, inventory mismanagement remains an Achilles heel for many labs, often leading to waste, delays, and costly mistakes.

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Everything About Baseline Selling on One Page

Understanding the Sales Force

On this page you’ll find everything you always wanted to know about how to get Baseline Selling content and training – all in one place. Baseline Selling is a proprietary sales process and methodology that Dave Kurlan developed in 2005. It uses the metaphor of the baseball diamond to visualize the sales process and any corporate sales process can be overlaid, integrated or married to it, making it the most flexible sales process ever to be introduced.

Sell 62
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I Tried 10 Best Free Task Management Software: My Review

G2

Whether Im juggling multiple projects, keeping up with coursework, or just trying to keep my life together, Ive often found myself drowning in an ocean of to-dos and deadlines.

Product 59
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Highspot Unveils AI Roadmap and New AI Innovation

Highspot

Company previews how Highspot Copilot Actions and Copilot Agents will bring proactive user recommendations, autonomous tasks execution, and more to customers Highspot platform now supports customers dedicated Microsoft Azure OpenAI Service instances SEATTLE, December 11, 2024 Highspot , the GTM enablement platform, today unveiled its AI roadmap, including the upcoming introduction of Highspot Copilot Actions, which deliver proactive recommendations to users, and Copilot Agents, which can be bot

GTM 52
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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

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OkCupid's Michael Kaye on Winning Hearts with Data, Storytelling, and Inclusivity

G2

Practical takeaways from OkCupid and ARCHER's Michael Kaye on brand authenticity, amplifying queer representation, and winning with data storytelling.

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Your Value Proposition Positioning Statement: How to Craft and Communicate It

RAIN Group

What Is a Value Proposition Positioning Statement? A value proposition positioning statement is a compelling, tangible description of how a company or individual will benefit from buying something specific or buying from you in general.

Consult 52
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Boost Business Using Interactive Content with Raj Sunder

G2

Interactive content can help you tap into customer curiosity and boost revenue. Learn how to tie it to revenue and approaches for small firms. Read more.

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How to Choose the Right Forecasting Technique [+ Expert Insight and Data]

Hubspot

Forecasting can feel like a dark art part science, part intuition, and a dash of hoping for the best. But as businesses face increasing pressure to predict everything from sales targets to inventory needs, relying on gut feelings just doesn't cut it anymore. I've spent weeks talking to forecasting experts, sales leaders, and business owners about how they actually approach forecasting (not just how they're supposed to).

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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Create Strategic Company Alignment With a V2MOM

Salesforce

Over the past few decades, we’ve grown Salesforce from a four-person company to one with more than 50,000 employees. I’ve always thought our biggest strength is how we’ve maintained alignment while growing quickly. Success depends on constant communication and complete alignment. We’ve been able to achieve both with the help of a management process I developed a number of years ago called the V2MOM, which stands for: Vision, Values, Methods, Obstacles, and Measures.

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Meeting Minutes Matter — My Tips and Tricks for Note-Taking

Hubspot

I have taken my fair share of notes as a senior coordinator (and former assistant and coordinator). For most of my career thus far, Ive taken notes in at least half of the meetings Ive been in. At roughly one page of notes per meeting, 20 meetings a week for five years, thats a lot. Many individuals applying for jobs in this title range may roll their eyes when they view yet another job description stating: "Take notes during meetings to track important discussion points and next steps.

Meeting 36