Mon.Feb 27, 2023

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How to Organize a Prospect List for Booking First Meetings

Iannarino

It's important to be organized in sales. You always have open loops you need to close, like sending a new contact the case study they requested. Or perhaps you owe another client an edited contract for a new offering they are interested in buying. Being organized improves your efficiency , allowing you to do more work in less time and with less effort.

Meeting 298
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Buy Out Contracts: At Least Think About Making Them Part of Your Sales Toolkit

SaaStr

So we’ve done a few good posts on SaaStr about how to steal a customer / prospect from a competitor on SaaStr here: How to Steal a Customer From the Competition (a good one) Want to Steal a Customer From the Competition? You Gotta Do the Work (Of Course) Your Competition is Trying to Sell To, And Steal, Your Customers And yet, I still see so few SaaS companies doing even the most basic steps here.

Contract 111
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In Uncertain Economic Times: How Anxiety and Magical Thinking Impacts B2B Sales

Heinz Marketing

By Cherie Singer , Strategic Solutions Ambassador at Heinz Marketing With challenging economic times afoot, it’s the perfect storm where faulty coping tactics like Magical Thinking can rear their ugly heads. Because when we’re in a stressed and troubled emotional state, along with having more limited resources, we can feel depleted, out of control, anxious – and our endurance is taxed.

B2B 98
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Google launched 2 new asset creation and customer acquisition tools

Search Engine Land

Google’s Search Ads Week kicked off with two new tools to help advertisers deliver faster creatives and better performance. Create new assets with Google’s AI New customer acquisition goals A couple of Search Week product updates: Automatically created assets are now available to all advertisers in English as an open beta & the new customer acquisition goal is now fully rolled out for Search campaigns: — AdsLiaison (@adsliaison) February 27, 2023 Create new assets with Google’s

Launch 96
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Dear SaaStr: How Bad Does it Look to Be on The Product Team at a Failed Startup?

SaaStr

Dear SaaStr: How Bad Does it Look to Be on The Product Team at a Failed Startup? If the company actually shipped a strong product people respect — not bad at all. If the company shipped something cr*ppy, a POS hack that looks like it — it’s a negative, at least to folks that have really shipped products to production. Don’t worry too much.

Product 85
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Bing AI Chat testing setting the tone of the responses

Search Engine Land

Microsoft is testing a new setting for “tone” in the new Bing AI search and chat experience. You can set the tone to be creative, balanced, or precise to tailor the type of responses you get from the Bing AI chat. What it looks like. Here is a screenshot posted by Mike Davidson, Corporate Vice President, Design & Research at Microsoft, on Twitter : What it does.

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A guide to keyword cannibalization in SEO and how to fix it

Search Engine Land

Keyword cannibalization happens when you have two or more pages ranking for the same keyword. It is generally considered undesirable. This article will help you decide whether you have a keyword cannibalization problem and, if so, how to solve it. Is keyword cannibalization always problematic? Before fixing keyword cannibalization, check whether it is a real problem for your site.

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Pipeline Quality

Partners in Excellence

Somewhat surprisingly, my post on Win Rates generated a lot of discussion. As one might expect, much pf that was tied closely to the concept of pipeline quality. Stated differently, any sales person can always hit whatever pipeline goals that are established, for example, my favorite really clueless goal is that you have to have 3X pipeline for it to be healthy (I hope I don’t have to explain why that is clueless.

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Most Common (and Hardest!) Objections to Get Past

Predictable Revenue

We surveyed over 160k+ cold calls to find the most common and difficult objections and how to overcome them. Here’s what we learned. The post Most Common (and Hardest!) Objections to Get Past appeared first on Predictable Revenue.

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Why content strategy matters most

Search Engine Land

Does your brand have a strategy behind its content marketing? It should. Planning is integral to achieving that ever-elusive return on investment (ROI). Even if you’re not a natural planner, you’ll probably agree that most tasks are easier to achieve if you plan first. For instance, planning your meals for the week vs. winging it. Going grocery shopping with a planned list vs. nothing.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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10 Sales closing questions to seal the deal

PandaDoc

Sales reps love nothing more than the feeling you get right after closing a successful deal. It’s a natural high like no other. If you can’t get enough of that winning feeling then look no further; we’re going to go over the best sales closing questions to help you seal more deals. What are closing questions in sales? Sales closing questions are phrases asked near the end of a sales negotiation.

Closing 52
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Dealing with Global Exponential Challenges Like Never Before

Sales Pop!

Today, we are confronted with life-threatening challenges in the world, and I recently thought of a way to truly put them in perspective for anyone who is having trouble grasping them, and how extensive they really are. Historical Perspective To gain perspective on today’s changes, let’s look some distance back in history. In 1381, there was a revolt in England that is now referred to as the Peasants Revolt , caused by what was perceived as unfair taxes and the treatment of peasants.

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Measuring CDP adoption: A comprehensive framework

Martech

Implementing a customer data platform (CDP) is no small investment. And, to paraphrase Spiderman, with great investment comes great expectations from the C-suite. What they are going to want to know is also the hardest to answer: “Are we seeing value from our CDP, and what is the ROI?” Many studies prove CDPs drive business value. They do this by: Building an omni-present single customer view.

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This day in search marketing history: February 28

Search Engine Land

R.I.P., DMOZ In 2017, DMOZ – The Open Directory Project that used human editors to organize websites — announced it was closing as of March 14. By this time, DMOZ had been mostly forgotten as a resource. Perhaps the biggest surprise was that it took so long. DMOZ was born in June 1998 as “GnuHoo,” then quickly changed to “NewHoo,” a rival to the Yahoo Directory at the time.

CTR 95
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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con