Thu.Feb 06, 2025

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Win Rates 101

Partners in Excellence

There is so much conversation about win rates. But in those conversations, there’s a lot of misunderstanding. What we measure, how we measure it, varies tremendously. Some measure win rate from very first contact. Some measure it from the moment of qualification. Some measure it on a $ basis some on a deal basis. Some attribute measure win rates within live deals, some look at past deals.

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The Tides of Change: Why Cruise Lines Can No Longer Afford to Wait on CRM

Sales Pop!

As the cruise line industry continues to evolve, executives are facing increasing pressure to stay ahead of the competition. With the rise of sales enablement technologies and changing consumer behaviors, it’s no longer a question of if, but when, cruise lines will adopt Customer Relationship Management (CRM) solutions. In this article, we’ll explore why CRM for the Cruise Industry is no longer a luxury, but a necessity for cruise lines looking to thrive in today’s fast-paced m

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Make Your Website Work As Hard As Your Sales Team

Sales Gravy

Is your website truly working as hard as your sales team? In todays competitive digital landscape, your website isnt just an online brochureit can be one of your best salespeople. Podcaster and influencer Sam Dunning joins The Sales Gravy Podcast to discuss the Caveman Grunt Website Test, why effective SEO strategies are never a one-and-done exercise, and how to build and how to maximize website performance for consistent sales growth.

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Pick Up the Phone and Dial!

Salesfolks

Sitting around waiting for business to pick up is like staring at a sail and hoping the wind will return. You are the wind. So, the next time you catch yourself spiraling into maybe I should start a podcast territory, stop. Just pick up the phone. Call 15-20 people.

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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

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I Tested The 6 Best Web Content Management Software—Here’s My Take

G2

I tested the best web CMS to find the most reliable tools for 2025. Discover my top six picks to easily create, manage, and scale your digital content.

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5 things marketers can do to abolish data silos

Martech

Marketing relies on seamless access to data, but customer information is often trapped in silos across teams and platforms. As a marketer, youre uniquely positioned to drive change by bridging gaps between teams and aligning data strategies with business goals. Here are five actionable ways to break down silos and maximize your marketing impact. Why marketers are key to breaking down data silos The impact of data silos on businesses is well-documented through surveys with CMOs and marketers.

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Unsmart, Stupid, Willfully Ignorant

Partners in Excellence

I’ve been struggling with a lot of the “stuff” I see in my feeds. And, from time to time, conversations I have. And reflections on the “state of selling/business.” As I’ve been reflecting on it, I’ve asked a couple of close friends/colleagues. Are they seeing similar things? How would they describe it? The descriptions were all over the place.

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IT Teams, These 9 Best MDM Solutions Are the Real Deal

G2

Managing mobile devices shouldnt be a headache. I tested the 9 best MDM solutions to find the top picks for security, remote access, and compliance.

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Latest Podcasts: Lessons on Sales Success

Force Management

Last month on the Revenue Builders Podcast, we shared lessons for sales professionals at every level. From jobseeking to securing your first C-level role, these episodes have something to offer for everyone. Learn the latest on AI for usage-based pricing models, recruiting successful teams, managing board member expectations and leading teams to accurate forecasting.

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Deel is Growing 70% at $800m in ARR. Does Market Share Matter if Your TAM is Gigantic?

SaaStr

Holy Cr*p @deel at $800m ARR growing 70%, profitable That is all pic.twitter.com/ePdhROnAId — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) February 4, 2025 So Deel announced it was growing a stunning 70% at $800m ARR and profitable. If you didnt see the news, its OK to let your jaw drop for a second: When I read it, not only did the epic growth amaze me.

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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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Why marketing engagement metrics actually do matter

Martech

Marketing strategies must be verified and proven with metrics and analytics. However, not all metrics and KPIs carry the same weight. While C-suite executives and stakeholders often prioritize bottom-line figures like conversions and revenue, a broader view of engagement metrics is key for long-term success. Journeys, not funnels Over the past five years, the customer journey has changed radically, making it no longer a straightforward, easily measurable process.

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Dear SaaStr: Is The “Sell Me This Pen” Question Still Relevant?

SaaStr

CEOs should do the "sell me my product" screen in sales interviews more often The goal isn't to figure out if they are a great salesperson per se The goal is to figure out if they have enough >belief< in your start-up to really sell it If they don't, it's hopeless — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) January 5, 2025 Dear SaaStr: Is The “Sell Me This Pen” Question Still Relevant?

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Smarter attribution strategies to help B2B marketers prove campaign value

Martech

Digital marketers are under pressure to prove the impact of campaigns and show how strategies tie into bigger business goals. LinkedIns report, “The Future of B2B Marketing Measurement,” offers ways B2B marketers can improve their tracking and optimization of results. Here are some insights from B2B marketers and stats from the report to help guide your approach.

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Google Cloud + Thread AI: 5 Critical Lessons On Making Enterprise AI Actually Work in Production

SaaStr

Thread AI’s founder and Palantir alum Maya Gonimah has cracked the code on enterprise AI implementation through their strategic partnership with Google Cloud. Here’s the AI playbook that’s actually working in production today. The Speakers: Mayada Gonimah (Founder, Thread AI) Maya is the co-founder of Thread AI, which helps large enterprises embed AI into their existing workflows and applications without disrupting their tech stack.

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AI in Marketing & Sales: Today’s Tools, Tomorrow’s Potential

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

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AI-powered martech news and releases: February 6

Martech

Lets play a quick game of What Should This Tech Startup CEO Do? Company strengths: The company pioneered a technology that is truly revolutionary. Your product is synonymous with this technology and has global name recognition. You received more earned media in the last few years than anyone except Taylor Swift. Investors are desperate to be a part of your company.

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The Next Big Thing in AI Compliance: What ISO 42001 Means for Your SaaS Company with Prescient Security’s COO

SaaStr

The Next Big Thing in AI Compliance: What ISO 42001 Means for Your SaaS Company The Cold Hard Truth About AI Risk in SaaS Picture this: Your product team’s AI chatbot gets breached. No plan. No protocol. Just chaos. Sound familiar? As more SaaS companies rush to embed AI across their stack – from code generation to sales automation – the risks are scaling even faster than the benefits.

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