Being One-Up and Why You Must Compel Change
Iannarino
JUNE 15, 2022
There are a number of sales beliefs that are so well known they are accepted as a matter of faith. Expressing a different belief, or suggesting that one of these long-accepted tenets might not always be true, makes you a heretic. Devotees of such rigid sales beliefs observe axioms like, "You have to ask the client about their problem" and "You have to ask the client to explain their pain.
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