Iannarino
MAY 2, 2023
Sales leaders use many KPIs to assess their sales teams. These metrics help sales managers improve their results and achieve their sales goals. While these sales KPIs are helpful, sales leaders and sales managers need their own set of KPIs to assess their own performance.
Martech
MAY 2, 2023
On May 2, designated as International Martech Day, Scott Brinker unveiled the latest edition of his marketing technology landscape. From 9,932 last year, the total number of solutions in the landscape has grown to 11,038. This represents something like a 7,000% growth in the space over the last 12 years. One new feature launched alongside the landscape is the Marketing Technology Capability Heatmap.
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Partners in Excellence
MAY 2, 2023
Having anything to do with sales was the furthest thing from my mind when I was thinking about a job following college. I’d had a few selling experiences as a kid. In Boy Scouts, there was always an event of some sort that we had to sell tickets for. My Mom usually bought the allocation I was assigned to sell. Sometimes a neighbor would buy them (but I think my Mom had called saying she would pay for them).
Martech
MAY 2, 2023
This week digital platforms and streaming services are in New York to show off new programming and digital ad opportunities at IAB’s NewFronts. It’s a chance for digital publishers to show how they are capturing audiences who cut the cord and now choose digital channels. They also want to convince advertisers that their platform innovations and programming are the best way to connects with viewers, especially younger ones.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Search Engine Land
MAY 2, 2023
Most SEOs are familiar with the monumental challenge of achieving visibility for competitive keywords. Google’s Page 1 is often dominated by content from major publishers in the form of bylines and listicles about the best offerings on the {keyword} market. You can’t expect to beat Conde Nast, Wirecutter, CNET, et al. So how do you join them and leverage the power of those platforms to get your brand some high-powered visibility and third-party credibility?
Martech
MAY 2, 2023
B2B marketers are expected to generate sales pipeline and customer revenue. Marketing teams are grinding daily to discover new ways to identify, engage, educate, win and expand customers. Whether you’re applying lead-to-revenue, account-based marketing (ABM), product-, partner-, community-led growth strategies or a combination thereof, a practical yet overlooked step is getting the company talent and resources more involved.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
SaaStr
MAY 2, 2023
So there’s no doubt things are a bit harder for everyone in SaaS and Cloud right now. A few of us are seeing no macro impacts, but probably the biggest tell are Cloud platform giants — AWS, Azure and Google Cloud. All are still growing at very strong rates. But all are growing more slowly than a year ago, and even more so than 2 years ago.
Search Engine Land
MAY 2, 2023
Whether you’ve sailed through Q1 and early Q2 with optimism intact or battling challenges exacerbated by macro turbulence, there’s plenty of opportunity to stretch yourself and find competitive gains in the coming months. This article discusses four initiatives I’ve seen drive great results for my B2B clients, including: Testing new channels to meet your audience where they are.
The Digital Technology
MAY 2, 2023
Are you looking to take your brand to the next level? Look no further than our graphic design agency, where creativity and innovation converge to transform your brand identity into something truly extraordinary. We understand that in today’s visually-driven world, standing out from the competition is crucial. That’s why our team of talented designers is [.
Search Engine Land
MAY 2, 2023
Microsoft has just announced six new updates, focusing on tools and features that aim to assist advertisers in refining their campaigns and improving performance. Let’s dive in. Roku. The collaboration between Roku TV streaming ads, Microsoft Audience Ads, and Bing’s paid and organic search is now underway. Advertisers interested in using the new cross-channel marketing approach, download the whitepaper for more info.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Sell Or Die
MAY 2, 2023
In this episode we talk with David Newman, the founder of Do It! Marketing. David is not only a sales and marketing expert but he is a Philly native who helps coaches & consultants maximize their business. He help's decisive, committed, and bold consultants determined to break through the stagnation of “doing OK” and uplevel their thinking and DOING so that they create the transformational freedom-based business they’ve always wanted!
PandaDoc
MAY 2, 2023
What do you think is the most critical component of any successful business? If we had to guess, we’d say a sales mission statement probably wasn’t going to be your first answer. But that might change. A sales mission statement communicates the purpose and values of the sales department and guides decision-making and strategy development. A well-written one provides clarity and focus to your sales team.
Salesforce
MAY 2, 2023
I started in sales in my early 20s. I was a single parent, and felt like sales was the best option to help build a life for me and my son. Turns out, I was right. Today, I’m the president of Women Sales Pros , the CEO of Score More Sales , an award-winning podcaster, an author, and a sales coach at Harvard Business School. After working my way up in a male-dominated industry, I’m now able to help other people build their own sales careers.
Highspot
MAY 2, 2023
We’ve all experienced the challenge of learning a new skill or creating new, more productive habits. Now, think of a seller who just joined a new organization and is expected to learn new products, sales processes, and adopt new behaviors virtually. For new sellers to become effective as soon as possible, they will need an effective onboarding program that gives them the knowledge and guidance necessary to succeed.
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
Salesforce
MAY 2, 2023
Every nonprofit and grantmaker needs a data strategy. Tracking a few people, dollars, or ideas can be done in many ways, but nonprofits seeking to scale impact need a plan for all that data. This can feel daunting, right? Especially if your organization has been around for decades, or if you’re just beginning your digital transformation journey. Nearly three-quarters (74% ) of nonprofit leaders report digital transformation is a “need to have” or “must have,” but only 12% scored high in terms of
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