Tue.May 24, 2022

One-Up Prospecting

Iannarino

The One-Down salesperson uses an approach that causes their prospective client to recognize they aren't someone with the knowledge or experience to be a valuable partner.

Why we care about AR and VR: A guide for marketers

Martech

If there ever were a golden word in marketing, it’d be evolution. As consumers access more advanced technology, old marketing strategies fail to impress them. This is why modern marketers need to adapt to the constantly changing media and technology landscape to appeal to customers.

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Old Is Not Always Bad – Love is the Killer App

Score More Sales

In the B2B sales world, we’re in, I hear a lot about how things have changed. Selling sales leadership sales strategy

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Marketing budgets climb in 2022

Martech

Marketing budgets are swelling in 2022, up from the previous year, when high hopes were dashed by a pandemic that wouldn’t quit. In 2021, marketing budgets claimed 6.4% of the average company’s total revenue. This year, it’s up to 9.5%, according to the Gartner 2022 CMO Spend and Strategy Survey.

Demystifying Intent Data to Drive Demand in B2B

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

How to Excel at Product-Led Growth

Predictable Revenue

Joel Smith and Vanessa Roberts, coaches from SaaS Academy, joined the Predictable Revenue podcast to discuss how to excel at product-led growth. The post How to Excel at Product-Led Growth appeared first on Predictable Revenue. Blog Outbound Sales Development Podcast Show Notes

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We All Made Some Bad Hires During The ‘20-‘21 Boom

SaaStr

The truth is, it’s not just VCs that lowered their standards in the boom of ‘20-‘21. So did startups. Many mediocre hires were made to fill slots, reference checks not made, etc. If there really is a slowdown (and I’m not sure will be in SaaS), folks will have to work harder.

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Espionage Tactics That Help You Sell with Jeremy Hurewitz

Sales Hacker

In this episode, we’ve got Jeremy Hurewitz with us. Jeremy Hurewitz is the founder of Challenger Hill Consulting , where he is using his years of International experience to gain a new outlook on leveraging clients.

Freeing agile marketing from its software development roots

Martech

“Agile marketing transformations are not going well,” admitted Stacey Ackerman, MarTech contributor and agile coach. “We needed something built by marketers, for marketers, in a language that makes sense to marketers.”

Reminder: All SaaStr Europa Attendees Must Still Be Boosted or Have A Recovery Certificate

SaaStr

Just a note to the 2,500+ coming to SaaStr Europa on June 7-8 in Barcelona: our health & safety rules have not changed — even with the new, more permissive changes to travel to Europe this week. We understand many events in Europe (and to a lesser extent, the U.S.)

The State of XaaS Sales 2022

Technology as a service (XaaS), sold on a subscription basis, is becoming the industry’s dominant go-to-market model. Discover what impact this change has on sales, and gain insight into how to optimize your sales organization for selling XaaS.

Pega addresses accelerating business complexity

Martech

As this year’s virtual edition of PegaWorld iNspire kicks off, the CRM and BPM platform released a report on challenges created by the “complex intersection of technology and the modern workforce” arising from digital transformation.

Leadership for Customer Success with Helen Fanucci

criteria for success

Happy Tuesday, Let's Talk Sales listeners! With the rise in COVID cases, we unfortunately had to take a brief hiatus due to scheduling difficulties. But we are delighted to be back with another fantastic guest! This week's show features Helen Fanucci.

Finding The “Music” Between The Notes….

Partners in Excellence

Some years ago, my father was mentoring a young man. My father was in his late 80s, the young man was in his late 20s and autistic. Both shared a passion for music. One day, my dad invited me to visit the young man, let me call him Robert. Robert lived in a special home, when we arrived he was sitting at the piano. He was playing some of the works of Schoenberg. The pieces were very complex, Robert’s playing was beautiful.

6 Sales Training Ideas for Your Next Team Meeting

criteria for success

Looking for sales training ideas to implement during your next team meeting? You've come to the right place! When you read “sales training ,” you probably think of an offsite retreat.

Unintended Consequences, Games Sellers Play…

Partners in Excellence

Too often, in trying to “manage performance,” we put in place rules, policies, processes, we find they fail to produce what we expected. Sometimes, surprisingly, it’s the opposite of what we hoped. People “game” the system. The gaming process is the natural reaction of people to respond these rules, even if they, wittingly or unwittingly, drive behaviors counter to what management is trying to achieve.

How and Why You Should Perform a Content Audit

Heinz Marketing

By Michelle Voznyuk , Senior Marketing Consultant at Heinz Marketing. It’s hard to believe we’re already almost halfway through 2022. Chances are you’re in full swing at this point, launching campaigns left and right in anticipation of hitting your quarterly goals.

Memorial Day: A Veteran’s Story of Remembrance and Military Transition to Corporate Life

Highspot

Memorial Day is a holiday that we recognize in the United States that honors the sacrifice of military members who have lost their lives. In honor of this day, we spoke with one of our Veteran employees, Brittney Linville, Manager of Global Enterprise Procurement.

#BelongAtGong: Our annual update on DEI and belonging

Gong.io

We are passionate about our mission to unlock reality to help people and companies reach their full potential. We are proud of the revenue intelligence category and The Reality Platform we’ve built. We love that we have raving fans. .

Everything You Need to Know About Invoices

Hubspot

Picture this: a customer needs a home makeover and happily agrees to use an interior design service after a consultation where they discuss the scope of the project, style and design, layout, paint, furniture, decor, and costs.

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Top 4 Free Video Making Software

Capterra Sales & Marketing Software

The post Top 4 Free Video Making Software appeared first on Capterra. Engage your audience with professional-looking videos with the help of video making software. Video content is a leading and vital part of marketing strategy these days.