Martech

MARCH 10, 2025

AI personalization is everywhere, but it’s not everything. Only humans can provide the genuine interaction and empathy to build lasting customer relationships. While AI can help identify your ideal customers, you must go old school to nurture them. “AI is a magnificent tool,” said Kyle Tudor, head of sales at Perfection and Custom, at last fall’s MarTech Conference. “But your customers are still human.

Customers 110

Customers A/B testing Click Through Rate Campaign 110

G2

MARCH 10, 2025

Discover the top marketing tools recommended by G2 superusers to streamline workflows, enhance engagement, and boost productivity in your business.

Product 83

Product 83

Martech

MARCH 10, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: Are attention spans really getting shorter? And how should marketers respond? Yes, research indicates that attention spans are indeed getting shorter, particularly among younger audiences.

Start-ups 116

Start-ups Process Customers 116

Salesforce

MARCH 10, 2025

Did you know that you can use artificial intelligence (AI) to make your online store smarter by showing customers exactly what they want, right when they want it? Thats right, and now more than ever, small and midsize businesses (SMBs) have an opportunity to stay ahead of the competition with the power of AI. Our research shows that 78% of SMB leaders believe that AI will change their tech game.

Price 83

Price Promote Start-ups Service 83

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Sales

Martech

MARCH 10, 2025

Marketings biggest challenge today isnt a lack of data its too much of it. Campaigns, channels and customer interactions generate endless metrics, often fragmented across platforms. The decline of third-party cookies and the explosion of new marketing channels connected TV, retail media, digital out-of-home and more only deepen this fragmentation.

Retail 115

Retail Trust Campaign Strategize 115

SaaStr

MARCH 10, 2025

Dear SaaStr: What’s Something on a New VP’s First Day That Sets Off Red Flags? Great VP of Sales, first day: – identifies top existing talent, does what it takes to keep them – begins to move out underperformers Mediocre VP of Sales, first month: – top talent leaves – tries hard to keep everyone — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) January 29, 2025 At a manager level, my #1 red flag is if they dont quickly move to integrate the team they in

Sales 80

Sales 80

SaaStr

MARCH 10, 2025

So the headline is incredibly impressive. AI Support / Agent leader Moveworks at $100m+ ARR sells to ServiceNow for $2.85 Billion, a 20x-25x ARR exit and a huge, huge price in absolute terms. Its ServiceNows largest acquisition ever. A huge exit. But do the investors actually make any money here? And should you care? The answers are murky. Why? Moveworks raised $200m of its $315m in VC Capital in 2021 at a $2.1 Billion valuation Add in dilution since 2021, carve-outs on the deal, etc. its most

Sell 75

Sell Growth Up-sell Price 75

Sales Hacker

MARCH 10, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies.

GTM 72

GTM Construction Launch Quota 72

SaaStr

MARCH 10, 2025

Introduction: The Glean Journey AJ Tenant, VP of Sales and Customer Success at Glean, and Lauren Kennedy, Head of Customer Success, took the stage to share how they scaled Glean from a handful of customers to hundreds, with 100x end-user adoption and nearly a million paid seats. AJ brought experience from Slack, where he helped grow ARR to over $1B, and Facebook (now Meta).

Drivers/motivators 75

Drivers/motivators Customers Negotiate Government 75

Hubspot

MARCH 10, 2025

I walked into the bank feeling confident about getting a loan to expand my business. I had my plan, financials, and a solid pitch ready. But the loan officer shook her head denied. The problem? My business credit score. I didnt even know I had one. A business credit score shows lenders, vendors, and insurers how dependable your business is. Factors like late vendor payments and limited credit activity were pulling my score down.

Negotiate 62

Negotiate Finance Contact Trust 62

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Up-sell

SaaStr

MARCH 10, 2025

So there are categories in SaaS and B2B that AI has already utterly changed, forever. The contact center and software coding and development are probably the top 2. Forever changed, already. But in other categories, its still early days: Many categories in vertical SaaS are early to AI Many API-focused businesses have little AI Many fintechs and regulated products have limited AI The CFOs office is often very concerned about AI, while also curious And thats OK and makes sense.

Construction 71

Construction B2B Contact Engineering 71

Hubspot

MARCH 10, 2025

Every sales leader has been there: Your inbox is seemingly flooded with leads, but your pipeline feels emptier than ever. Marketing keeps sending you qualified prospects, yet your sales reps are stuck wasting valuable time sifting through them, trying to figure out whos actually ready to make a move. The issue isnt the number of leads; its knowing which ones are worth your reps time.

Growth 41

Growth Quota Pipeline Trust 41

Hubspot

MARCH 10, 2025

As someone whos tested entrepreneurial waters, I know it can be daunting, especially when its your first time. Theres the adrenaline rush, yet a feeling of being lost, given so many unknowns. Something fundamental, like deciding between a sole proprietorship that requires minimal paperwork or going for a more structured LLC, can feel overwhelming. If you register an LLC, choosing between different LLC filing companies becomes the next big decision.

Legal 36

Legal Price Service Start-ups 36