Mon.Mar 20, 2023

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Make It Rain - How to Become a B2B Sales Rainmaker

Iannarino

There are rainmakers and rain barrels. The rainmaker makes rain by creating opportunities and generating sales and income. The rainmaker generally pursues and wins the largest and most prestigious clients. They also have strong and durable relationships with their clients and contacts.

B2B 267
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Dear SaaStr: How Do You Become Successful at Enterprise Sales?

SaaStr

Dear SaaStr: How Do You Become Successful at Enterprise Sales? If you haven’t done enterprise sales before, the biggest thing to understand: you can do it. But, you’re going to have to hustle. Really, really hustle. Many founders want the customers and leads and users to come to them. They want to focus on the product, then on the funnel, A/B testing, optimization, SEO, SEM, etc. etc.

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8 important content strategy goals to consider

Search Engine Land

Goal-setting is one of the most important pieces of content strategy. Every guide you’ve ever read on building a content strategy probably mentions goals somewhere. Goals matter because they give your content marketing direction and purpose. Instead of creating content randomly, you’ll create content for specific reasons, and each piece will contribute to growth.

Education 102
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Three essentials for writing a good ChatGPT prompt

Martech

The results you get from AI powered tools like ChatGPT will only be as good as the prompts you give them. A vague or general prompt will get you vague, general results. Here are three essentials for writing a good prompt. 1: Be specific. Detail precisely what you are looking for. General: What are best practices for CRM? Precise: What are best practices for using CRM with account based marketing?

CRM 98
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Bing adds Bing Chat answers to search results

Search Engine Land

Microsoft Bing has added Bing Chat answers in the Bing Search results in place of some of the answer boxes. We knew this was coming , as Mikhail Parakhin, who leads up Bing Search and Bing Chat, suggested would happen a week ago and now it seems to be here. What it looks like. Here is a screenshot of one of many queries that triggers the Bing Chat answer in Bing Search: What happens.

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How to choose the right martech partner: 6 practical tips

Martech

Having been around the horn as a martech vendor customer, seller, partner and employee, I know how vendor-partner relationships work. At a high level, martech partner programs are created to help vendors expand their reach. The partners become an extension of the vendor sales team. These programs also provide value to customers since partner companies lend additional credibility, experience and ancillary services and products (i.e., implementation, customization and third-party connectors).

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CFOs split on increasing or cutting marketing budgets

Martech

Slightly more than half (53%) of CFOs expect to increase their marketing budgets by at least 3% this year, according to a Gartner survey of 300 top financial executives. Some 21% are planning on level funding, while 25% predict they will cut the marketing budget by at least 3%. “CFOs are most polarized in this area with one quarter planning large increases in marketing of 10% or more, another quarter planning cuts, and the remaining half sitting somewhere in between,” said Alexander Bant, chief

Finance 98
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PPC is a tough game – you have to accept it

Search Engine Land

To get results from paid search, you’ll need to deliver better campaigns and increase your bids, which drives costs up. However, increasing your bids won’t always mean more clicks. Eventually, you’ll reach a point where increased bids will only return little to no gain. This is the law of diminishing returns at play. When running PPC campaigns, you are contending with this concept and many other factors outside your control.

Gaming 98
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SaaStr Europa Running At 225% of Last Year So Far! See Everyone in London on 6-7 June!

SaaStr

We never know how many people exactly will come to our events, but we do have a decade of data now. But the world is different now, and folk seem to be waiting more to the last minute to buy event tickets. Whatever we end up at SaaStr Europa 2023 in London 6-7 June … it will be even bigger than last year in Barcelona! Right now, we’re tracking to 225% of last year.

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Implementing a Data-Driven Sales Coaching Strategy

SalesHood

The post Implementing a Data-Driven Sales Coaching Strategy appeared first on SalesHood.

Sales 98
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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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April 2023 Release

Sales Nexus

Today, SalesNexus announced the release of the latest updates to its CRM and Marketing Automation Suite. This is scheduled to be available on Wednesday, April 12, 2023 , at 2 am Central. HERE’S WHAT’S NEW New Features Schedule Campaigns over a Series of Start Dates Fed up trying to divide a list into subsets so you can schedule them to go out day by day?

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4 Tips and Best Practices for Using Marketing Automation for Sales Management

Sales Pop!

Marketing automation is shown to increase sales productivity by a staggering 14.5%. With the digital boom we’re experiencing today, automation has become a part of every facet of our lives, simplifying and improving them. Businesses have already incorporated automation as their day-to-day processes. Marketing automation specifically applies automation to managing marketing tasks.

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Salesloft Product Management SVP Frank Dale on Ethical AI

SalesLoft

The following interview with was originally published by Michael R. Levy at GZ Consulting. What experience have you had developing AI tools? As the SVP of Product Management at Salesloft, I am working with our team to bring Rhythm, Salesloft’s AI-powered signal-to-action engine platform, to life. Rhythm ingests every signal from the Salesloft platform as well as signals from partner solutions via APIs, ranks and prioritizes those signals, and then produces a prioritized list of actions.

Product 52
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How to Set Your Sales Goals

TaskDrive

Start generating more leads and increasing revenue by learning how to set and achieve sales goals for your business with practical tips and insights. The post How to Set Your Sales Goals appeared first on TaskDrive.

Sales 52
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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Sales Pipeline Radio, Episode 335: Q & A with Mason Cosby

Heinz Marketing

By Matt Heinz , President of Heinz Marketing If you’re not already subscribed to Sales Pipeline Radio or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

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Mastering the Mid-Market: Lessons on Building and Selling Into Scaling Enterprises with Vanta CRO, Stevie Case (Video)

SaaStr

So you’ve nailed your pitch for startups and are looking to hook your first mid-market customer. But suddenly, the buyer is a bunch of different people, and they want a bunch of new features. What do you do? Vanta’s Chief Revenue Officer, Stevie Case, shares lessons learned from leading Twilio’s mid-market team and shepherding Vanta into a mid-market leader as the company’s first CRO.

Sell 81
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This day in search marketing history: March 21

Search Engine Land

rel=next/prev was not found on Google. That’s an error. In 2019, we learned Google had stopped supporting the rel=next/prev markup it had introduced in 2011. Worse than that, Google hadn’t been using it for indexing for a “number of years,” according to Google’s John Mueller. All the while, Google continued to recommend using it, so SEOs, publishers and developers invested resources into implementing and maintaining the markup – all for no benefit.

CTR 98
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How enterprises are pursuing martech and adtech integration today

Martech

Large enterprises have traditionally seen advertising and marketing technology platforms align into separate stacks and teams. This presents problems for goals like accurate attribution and full-cycle journey optimization. The demise of third-party cookies makes this separation more intolerable. In a peer group session we organized for omnichannel stack owners, a large B2C firm and a B2B enterprise shared case studies with contrasting and identical points.

B2C 106
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr