Iannarino
MARCH 10, 2023
The reason professional B2B selling evolves over time is because decision-makers need something new from salespeople. When your prospective clients experience a change in their environment, their lack of knowledge and experience causes them to need a greater level of help from the sales reps.
Anthony Cole Training
MARCH 10, 2023
Selling value as a strategy for selling is not effective. So, what should you do instead? Watch part 1 of our my new 3-part series, Selling Value Without Selling to find out.
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Search Engine Land
MARCH 10, 2023
Meta has announced that it will temporarily halt bonus payouts for creators on its video-sharing platform, Reels. The decision is due to the company’s effort to invest more in building features and tools that will improve the overall experience for Reels users. What’s happening. The pause on bonus payouts will affect Reels creators who have received payments for reaching specific milestones or for producing content that resonates with audiences.
SaaStr
MARCH 10, 2023
The SaaS Capital Index from SaaS Capital had a nice summary this week of the 3 low points we’ve seen in SaaS multiples, and this chart puts things in great context: As you can see above, in the early days of SaaS … it was tough to be a public SaaS company. Public multiples often were around 4x-5x in 2008, and then the global meltdown came, and public multiples fell to as less than 2x revenue for a while.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Search Engine Land
MARCH 10, 2023
Demand for SEO has been growing yearly based on Google Trends and Exploding Topics data. For many businesses, organic search reach is still a significant source of traffic, leads and sales. Despite this, there’s no visible optimism within the industry. Some say the brewing economic crisis will hit the SEO industry first and hardest, with a few high-level firings of top SEO executives and industry leaders having fueled such fears.
Martech
MARCH 10, 2023
Major League Baseball’s spring training recently opened, and as a baseball fan it’s one of my favorite times of the year. Full of optimism, it’s my first opportunity to see new players who have joined my favorite team over the off-season, and speculate about which up-and-coming prospects from the minor leagues might be ready to make the leap to the big league.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Martech
MARCH 10, 2023
Roku and Best Buy announced today the streaming platform and device company will get access to the electronics sellers’ first-party data. The announcement also said the chain store is now the exclusive seller of Roku-branded TVs. This comes the day before the pair launch Roku City, an in-person, interactive activation at South by Southwest (SXSW). First partner and first party.
Partners in Excellence
MARCH 10, 2023
I was reading an interesting article today. It concerned a group of early stage CEOs looking for “new approaches to selling.” The arguments were thoughtful–“Is there a faster easier way to scale?” These executives struggled to hire and onboard quickly enough to address the opportunity. “Is there a more cost effective way to reach customers than through a direct sales organization?
Martech
MARCH 10, 2023
Video games aren’t just fun. They can be profitable for savvy advertisers looking to reach one of the most lucrative and elusive groups of consumers. In-game advertising merges ads with the game environment seamlessly. Imagine seeing billboards while racing through the streets or branded in-game products you can purchase. These ads are more powerful and effective than in-app advertisements — those annoying pop-ups or banner ads you commonly see in mobile app games.
Partners in Excellence
MARCH 10, 2023
The concepts of scarcity and abundance touch all aspects of our lives. The more scarce something is, the more we tend to value and want it. The more abundant something is, the more we take it for granted of fail to pay attention to it. We see it in virtually every aspect of our lives. A common example in these discussions is food. When food is scarce, we tend to be very careful with what food we acquire and consume.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
SaaStr
MARCH 10, 2023
Product-led growth is a hot topic. As a startup, you want people to love your product, plain and simple. Getting them to love it is more complicated. At SaaStr APAC 2023, Matt Vethuis, the VP, APJ at Amplitude, shared his take on how to bring power to your products through a hybrid blend of product and sales-led growth called product-led sales. Product-led growth is a GTM strategy where the product is the main driver for growth.
Heinz Marketing
MARCH 10, 2023
By Brenna Lofquist , Senior Marketing Consultant / Client Services Operations at Heinz Marketing Attribution models always seem to be a hot topic. What’s the best attribution model? How do you implement it? Do you need an attribution tool/platform? I would imagine most companies have asked these questions at some point. If it were easy everyone would be doing it, right?
Search Engine Land
MARCH 10, 2023
Do you know who you’re selling to – and, by extension, who you’re targeting in your content marketing? If you’re building a content strategy , you probably have done audience research to figure those things out. And, if you’ve done audience research, you’ve probably heard of personas, too. A persona is a content strategy tool used to understand your audience on a deeper level and position all of your content so it speaks to them effectively.
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