Iannarino
MAY 16, 2023
One mistake weak salespeople make is pursuing clients that are easy to win but difficult to service after the deal is closed. These easy-to-win clients desperately need a salesperson to agree to take their business because better salespeople refuse it. Once an unsuspecting salesperson wins these undesirable clients, the client’s constraints become the salesperson’s company’s problems.
Martech
MAY 16, 2023
AI applications and generative AI tools are becoming more widely available to marketers , but are marketers ready for them? Do they have the skills needed to adopt this technology and take full advantage of its capabilities? That was the focus of a panel at The MarTech Conference , here are some of the takeaways from that discussion. AI requires human supervision As AI evolves, capabilities will expand.
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SaaStr
MAY 16, 2023
So a recent SaaS survey confirmed what I’ve experienced over the year: outsourced SDRs are tough to make work. It would be so great if we could all outsource sales, sales development, sales operations, and more. It really would be great. It’s just hard in practice to outsource something you don’t already know well yourself. Personally, I’ve seen it sort of work a few times — and that’s why I added “sort” as an option, and 26% of you also said it
Martech
MAY 16, 2023
There’s a big misconception, especially in marketing, that agile is a new practice for the team. Some think that if the team gets trained on agile marketing , they can work differently, with new meetings and tools,and reap the benefits of agility: speed-to-market, customer-centricity and team satisfaction, just to name a few. This theory is fundamentally flawed because agility is a mindset and a new culture with strategies that support how you achieve the new desired state.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Search Engine Land
MAY 16, 2023
Performance Max (or PMax) campaigns are gaining traction among search advertisers. Google’s machine learning resources optimize ad placements across Google’s entire network of inventory. This lets advertisers maximize their efforts and reach their target audiences more efficiently. However, there are always trade-offs when taking advantage of these proprietary capabilities, especially as we lose more visibility and levers to pull.
Heinz Marketing
MAY 16, 2023
By Mina Guirguis , Marketing Consultant at Heinz Marketing Incorporating video into your social media marketing strategy is a great way to engage more followers, increase brand awareness, and drive conversions. However, with so many different platforms and formats to choose from, it can be hard to know where to start. Luckily, we’ll explore the best practices for incorporating video into your social media marketing strategy, including choosing the right platform, creating high-quality content,
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Martech
MAY 16, 2023
Under budget constraints but also under pressure to generate growth, marketing and marketing ops leaders have been taking a close look at the ROI on martech solutions. We want to know what conclusions you have been reaching. Have you been consolidating your existing stack? Have you been gambling on promising new tools? Are you perhaps reducing your tech holdings?
Search Engine Land
MAY 16, 2023
Amazon continues to be the most popular starting point for online shoppers with one exception – Gen Z, according to a new survey. Why we care. Nearly all consumers research purchases online and rely heavily on ratings and reviews. So it remains absolutely critical to be visible on any relevant platforms at moments when shoppers are researching and purchasing products.
SaaStr
MAY 16, 2023
In the first quarter of 2023, global venture funding fell to $59 billion, down from a peak of $181 billion in Q4 2021. Deal sizes are falling, late-stage rounds are down by 45%, and funding rounds are taking longer to complete. Despite the challenges, there is still some good news: founders who launch companies in this market may be rewarded with a specific set of advantages.
Search Engine Land
MAY 16, 2023
Amazon is hiring – with the goal of making generative AI part of its product search experience. Job details. Amazon is searching for promising talent in software engineering and search marketing to reimagine search and create a seamless experience on their ecommerce platform. According to Amazon’s listing: “This will be a once in a generation transformation for Search.” Reinventing Amazon search.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
The 5% Institute
MAY 16, 2023
Sales managers are instrumental in managing and leading a sales team towards achieving the company’s revenue goals. They are responsible for driving sales growth, building strong relationships with clients, and maximizing sales opportunities. A successful sales manager possesses a unique set of skills and qualities that enable them to excel in their role.
Sell Or Die
MAY 16, 2023
In this episode we talk with Honoree Corder, the author of more than 50 books, publishing consultant, TEDx speaker, and the Founder of Indie Author University. Honorée passionately turns aspiring non-fiction authors into bestselling and best earning authors (and so much more)! She also runs the Empire Builders Mastermind, does all sorts of other magical things, and her badassery is legendary.
The 5% Institute
MAY 16, 2023
In today’s fast-paced and dynamic business landscape, effective management plays a pivotal role in the success of any organization. Management roles encompass a wide range of responsibilities and skills that are crucial for steering the company towards its goals. This article dives into the various aspects of management roles, exploring their types, key responsibilities, required skills, challenges faced, role models, and the benefits they bring to organizations.
Search Engine Land
MAY 16, 2023
So you’ve won a new SEO client – hooray! Before you officially get the partnership kicked off, there’s a lot of ground to cover to help you set the stage for success and make a great first impression. As SEOs know, every website has two areas that need focused analysis before you kick off an SEO program: content and back-end setup. This article will tackle five initiatives my team undertakes right after the contract is signed to find and address those critical fixes and ensure we’re
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
The 5% Institute
MAY 16, 2023
Sales is the lifeblood of any business, driving revenue and growth. However, achieving consistent sales success can be challenging, even for experienced professionals. That’s where sales coaches come in. In this article, we will explore the world of sales coaching, its benefits, and how it can help you and your team reach new heights. What is a Sales Coach?
Salesforce
MAY 16, 2023
Customer intimacy, the marketing strategy that helps you make powerful connections with your customers, is not new. The unconventional term has been around for three decades: Harvard Business Review wrote about it in 1993, Forbes caught up with it 10 years later, and today, we’re still talking about it. What is customer intimacy, and why is it relevant now?
Martech
MAY 16, 2023
Less than 10 minutes after the release of ChatGPT , I received a spam email from a company offering AI-generated blog posts, probably generated by the tool. Maybe it wasn’t exactly 10 minutes, but it sure felt that way. Since then, I’ve received countless solicitations from companies offering all kinds of AI-generated solutions. Will the ability to send better emails/content written more quickly by AI change the lives of B2B marketers for the better?
Salesforce
MAY 16, 2023
What does AI + Data + CRM mean? Learn more with AI + Data + CRM Trailhead Quests How to participate Businesses have tried and failed to get value from their customer data for years. It’s easy to see why—it’s hard to connect data from different systems, harmonize it into something useful, and most importantly put it to work for your customer. Now, there’s a solution.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Martech
MAY 16, 2023
Less than 10 minutes after the release of ChatGPT , I received a spam email from a company offering AI-generated blog posts, probably generated by the tool. Maybe it wasn’t exactly 10 minutes, but it sure felt that way. Since then, I’ve received countless solicitations from companies offering all kinds of AI-generated solutions. Will the ability to send better emails/content written more quickly by AI change the lives of B2B marketers for the better?
Understanding the Sales Force
MAY 16, 2023
My wife and I were on a Mother's Day walk when we saw something I had never seen before. I should have snapped a picture but I didn't, and could not find a single picture on the internet that captured what we saw. The image above certainly doesn't do the view justice.
Search Engine Land
MAY 16, 2023
Earlier this month, Microsoft announced several new features for Bing Chat , to celebrate the launch of Bing Chat and co-pilot 100 days ago. Some of those features we have seen go live and many more are now live today. The new features we covered earlier include image answers with knowledge cards and optimized answers. As a reminder, Bing Chat removed the waitlist earlier this month, opening Bing Chat to those who want to use Microsoft Edge.
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