Sales Pop!

DECEMBER 10, 2024

Managing stress is crucial for any workplace. According to Vivian Health, over 52% of employees take stress-related absences. Stress also leads over half of the workforce to apply for or consider moving to new jobs. Your sales team is likely to feel the strainespecially since sales is listed in the top ten of Vivian Healths rankings of the most stressful industries.

Angle 240

Angle Education Negotiate Sales 240

SaaStr

DECEMBER 10, 2024

Selling to developers and technical audiences requires a different approach than traditional B2B SaaS sales. In a recent SaaStr Workshop Wednesday , Komodor CRO Jim Hunnewell who also previously led sales at companies like GitHub, shared his first-hand experience and insights for successfully selling to engineering teams. The days of pure top-down enterprise sales are over when it comes to technical products.

Engineering 113

Engineering Sell Technical Sales B2B 113

Sales Hacker

DECEMBER 10, 2024

Former Levelset CRO Martin Roth takes you behind the scenes of scaling a company from $0 to over $25 million ARR and a successful exit to Procore. With raw honesty, he shares key mistakes made along the way and invaluable lessons learned about building a winning sales playbook, culture, and team structure. The early days and career beginnings In 2012, Martin Roth joined Levelset (formerly ZLien) as one of the earliest employees, a time when the company was a mere side business for its founder, S

GTM 106

GTM Construction Quota Growth 106

Partners in Excellence

DECEMBER 10, 2024

Too often, as I look at my feeds, or as I discuss many well intended enablement/training programs, or as I look at the technologies available to “help” our sellers, I’m reminded of the old Three Stooges scene where Curly is struggling, saying, “I’m trying to think but nothing happens!” While we genuinely seek to help our sellers improve their performance, there seem to be unintended consequences to what we are doing.

Objectives and Key Results 117

Objectives and Key Results Objection handling High impact Conversion 117

Speaker: Matt Sunshine, CEO at The Center for Sales Strategy

AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.

Sales

Martech

DECEMBER 10, 2024

The digital landscape is evolving rapidly, and marketers are feeling the shift. Generative AI is redefining how people search and engage with content, reshaping traditional marketing strategies. Features like Googles AI Overviews now provide instant, generated answers for search queries. This transformation poses both challenges and opportunities for marketers.

Engineering 136

Engineering UX Represent User Experience 136

Iannarino

DECEMBER 10, 2024

The universe of B2B sales is evolving at an alarming pace. It's no longer enough to rely on legacy approaches and outdated sales tactics. Today, more than ever, salespeople and sales leaders must adapt to survive and thrive in this dynamic environment.

B2B 234

B2B Consult Sales 234

SaaStr

DECEMBER 10, 2024

Dear SaaStr: What Was Your First Step When You Decided to Do a Startup? For me, both times, it was to find my co-founder. In my first start-up, arguably I invented the idea of the company , but my co-founder invented the technology. It was really all her. Step 1 was seeing if we wanted to do this crazy idea together. The second time, my first co-founder and I started working together before the idea came together.

Start-ups 109

Start-ups Technology Technology Customers 109

Martech

DECEMBER 10, 2024

Organizations face a balancing act: empowering teams to create impactful campaigns while maintaining brand consistency. Marketing teamsstruggle with inconsistent branding across channels, cumbersome list management and segmentation, or limited control over campaign creation. Add to that the challenge of identifying whats workingand what isntand the need for a more streamlined approach becomes clear.

Territory 119

Territory Campaign Start-ups 119

Hubspot

DECEMBER 10, 2024

Imagine if you could pinpoint when youll have the cash flow to hire another employee, or how a supply chain disruption would affect your business. As a small business owner, Im not a financial expert and I cant predict the future. What I cant learn or do myself, I automate. Thats how I started using AI for financial forecasting. While AI in finance is useful for entrepreneurs, its helping companies of all sizes make more accurate predictions and better, data-based decisions.

Finance 36

Finance Price Start-ups Technology 36

Martech

DECEMBER 10, 2024

HubSpot’s November 2024 updates focus on helping you capture cleaner data, engage contacts more effectively and streamline everyday tasks. From upgrading email personalization with user properties to improving your ability to resubscribe contacts effortlessly, these updates will give you better insights into customer behavior and more control over your processes.

Objectives and Key Results 114

Objectives and Key Results Contact CRM Appointment 114

Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Executive

In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.

Objection handling

David Meerman Scott

DECEMBER 10, 2024

Auto marketers at seem addicted to cookies and at the same time, they seem to assume that everybody visiting the site is ready to build a vehicle.

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Martech

DECEMBER 10, 2024

Box, a file-sharing and content management company, announced a new partnership. Adobe Express will now be the default image editor for Box. The company’s enterprise users will be able to work on images and soon videos collaboratively and securely with Adobe Express genAI editing tools. Adobe Express is powered by Adobes Firefly generative AI.

Trust 86

Trust Meeting Closing Service 86

SaaStr

DECEMBER 10, 2024

So few things are more disruptive than when a VP doesn’t work out. Especially if they’ve hired a ton of folks under them that didn’t work out either. Millions are spent, so many mistakes must be undone, and so, so much time is lost. So: When in doubt, don’t make the hire. Push on. If they don’t have anyone great to bring with them, don’t make the hire.

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109

Sales Hacker

DECEMBER 10, 2024

Martin Roth is the former CRO of Levelset, where he led the company from its first dollar in ARR to a $500 million acquisition by Procore in 2021. Currently, he’s the founder of MartinRoth.com, specializing in helping startups scale from $1M to $10M in ARR. Martin brings a wealth of experience in building and scaling sales teams, developing effective go-to-market strategies, and navigating the challenges of startup growth.

GTM 112

GTM Construction Up-sell Cross-sell 112

Speaker: Beth Sunshine, SVP, Up Your Culture

When culture isn’t consistently lived out across the organization, engagement suffers—and it often starts with a disconnect at the top. In this session, Beth Sunshine, SVP of Up Your Culture at The Center for Sales Strategy, will reveal how HR and executive leaders can close the gap between vision and execution by equipping frontline and mid-level managers to become culture carriers.

Start-ups