Sun.Jan 30, 2022

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Brand Storytelling and How It Increases Brand Loyalty

ClickFunnels

The post Brand Storytelling and How It Increases Brand Loyalty appeared first on ClickFunnels. There are lots of online businesses out there, each one competing for customers. To succeed, companies need to find ways to differentiate themselves from each other. One of the most common ways to do this is to talk about their products. This is how companies can emphasize their uniqueness.

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Google releases URL Inspection Tool API

Search Engine Land

You can now programmatically access the data you’d request from the URL Inspection Tool within Google Search Console. Please visit Search Engine Land for the full article.

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The Top 5 Strategies To Sell Without Selling

ClickFunnels

The post The Top 5 Strategies To Sell Without Selling appeared first on ClickFunnels. You need to make sales if you want to stay in business. But we all get defensive when we realize that we are being sold to. So how can you convey the value of what you offer without the potential customers getting their guards up? This is where the “selling without selling” comes in.

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Google Search Console error reporting for Breadcrumbs and HowTo structured data changed

Search Engine Land

This change may result in seeing more or less errors in your Breadcrumbs and HowTo structured data Search Console enhancement and error reports. Please visit Search Engine Land for the full article.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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An Easy Guide On Using FB Ads To Blow Up Your Podcast

ClickFunnels

The post An Easy Guide On Using FB Ads To Blow Up Your Podcast appeared first on ClickFunnels. Podcasts represent the jack-of-all-trades when it comes to marketing your business or product. Building an audience of rabid listeners, however, takes some careful timing and targeting. Thankfully, Facebook ads provide a straightforward, cost effective means of acquiring new listeners for your next podcast.

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Our Customers Don’t Know How To Buy, Are We Helping Them Learn?

Partners in Excellence

While it’s some years old, we all know the “spaghetti chart,” from Gartner. As a refresher, I’ve shown it below. It’s easy to understand how customers struggle with complex B2B buying. It’s easy to understand how many buying initiatives fail. The reality is customers don’t know how to buy, and have all sorts of things that divert them from their buying efforts (for example, their day jobs).

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Top Post & Vids of the Week: CRO Hootsuite, CEO Databricks, CMO Calendly, and More!

SaaStr

Top Blog Posts This Week: You’ll Know if That New VP is Going to Fail at the First Board Meeting. The 2 Things To Look For — At a Minimum — In Any First VP of Sales. And 3 Flags Almost Everyone Misses. 7 Changes You Can Make >Today< To Grow Faster. How to Figure Out Your Competitor’s Growth Plan in About 60 Seconds. The 5 Things Successful Entrepreneurs Know.

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4 Proven Marketing Strategies For Selling A Product

ClickFunnels

The post 4 Proven Marketing Strategies For Selling A Product appeared first on ClickFunnels. It’s not enough to have a great product. As Gabriel Weinberg, the founder and CEO of DuckDuckGo, put it in the book he co-authored with Justin Mares, “Traction” : “Almost every failed startup has a product. What failed startups don’t have are enough customers.”.

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Rachel’s App of the Week: Habitica

Heinz Marketing

By Rachel Degginger , Marketing Consultant at Heinz Marketing. I’ve never been good at the whole New Years’ resolution thing. After a few weeks of working towards my resolution, I would quit it entirely. Before this year ended, I made the decision to list my 2022 goals, but kept it broad, and instead tied them to little actionable habits that I knew I could achieve much easier than putting all the pressure on reaching my goal within the next 12 months.

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Has buying changed and has B2B selling adapted?

Membrain

My articles begin with analogies so we'll start by asking, has baseball changed? Games take longer, there is role specialization, starting pitchers rarely complete games, hitters are stronger, pitchers routinely throw in the mid 90's and there is a trend towards either hitting a home run or striking out.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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How to Use SEO For Amazing Lead Generation Results

ClickFunnels

The post How to Use SEO For Amazing Lead Generation Results appeared first on ClickFunnels. SEO is a great way to generate leads and increase brand awareness. I’ll never forget when, as a budding marketer, I repeatedly discovered HubSpot’s blog content through various Google searches related to online marketing. Their content was everywhere. It was like they were reading my mind.

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Does your organization need a customer data platform?

Martech

Understanding your current marketing processes, knowing how to measure success and being able to identify where you are looking for improvements, are all critical pieces of the CDP decision-making process. But before embarking on the purchase process, it’s important for your organization to decide if a customer data platform is really a good fit.

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The Importance of Average Order Value and How You Can Increase It

ClickFunnels

The post The Importance of Average Order Value and How You Can Increase It appeared first on ClickFunnels. As you run your online business, you need to keep track of how you’re doing. There are tons of different metrics you can pay attention to but one, in particular, may clearly indicate your business’s performance. That metric is average order value (AOV).

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Google merges its SafeSearch help information into a single new document

Search Engine Land

Google expanded the document to explain how SafeSearch works, added some troubleshooting but the overall guidance has not changed. Please visit Search Engine Land for the full article.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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5 Mistakes Even Professional Funnel Builders Make

ClickFunnels

The post 5 Mistakes Even Professional Funnel Builders Make appeared first on ClickFunnels. Building a sales funnel is a tremendously exciting prospect when it comes to establishing a base of new, hungry customers. However, it ’ s easy to become distracted or caught up building your funnel in the midst of the buzz. Avoid the following five mistakes to make the most of your sales funnel.