Mon.May 08, 2023

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Empower Your Sales Team: Foster Accountability for Prospecting

Iannarino

It is rare that salespeople default to prospecting, looking instead for other sales-related work. Sales leaders who worry about sales velocity and longer sales cycles should consider the contacts that no sales rep has ever touched. That contact may have been living in your CRM for a year or more, but the B2B sales process may have stalled.

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73% of marketers now using generative AI tools

Martech

Generative AI has taken marketing by storm: 73% of B2B and B2C marketing executives say their companies are using it to help create text, images, videos or other content, according to a new survey. Not holding out for long. Thirty-one percent of those not using it expect to do so within a year and 46% within two years, according to the report from Botco.AI.

B2C 126
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An SEO’s guide to understanding large language models (LLMs)

Search Engine Land

Should I use large language models for keyword research? Can these models think? Is ChatGPT my friend? If you’ve been asking yourself these questions, this guide is for you. This article covers what SEOs need to know about large language models, natural language processing and everything in between. Large language models, natural language processing and more in simple terms There are two ways to get a person to do something – tell them to do it or hope they do it themselves.

Technique 110
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6 must-have, underused email marketing automations

Martech

Automated email is one of the biggest — and most under-utilized — growth opportunities in marketing. Brands in every vertical can benefit from strategic automation. Yet, repeatedly, we see incredibly juicy low-hanging fruit in the client onboarding stage. Our client portfolio is heavy in ecommerce, hospitality and food and beverage, which are particularly ripe verticals for email automation.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Your guide to Google Ads keyword terminology

Search Engine Land

PPC is getting more complex, and so does paid search terminology. Consider the change from “audiences” to “segments” which has a much more broad definition. We also have “Segment” as a segmenting feature to analyze data sets further by devices, conversion actions, networks, and the like. Then, Google brought back the terminology for “audiences” to describe targeting groups for Performance Max campaigns.

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An approach to unlocking first-party data strategies

Martech

Creating a data-driven marketing strategy can be intimidating. In my experience, a marketing strategy hinged on first-party data drives better business results. I’ve supported clients across all stages of creating a data-driven marketing strategy — from discovery and implementation to measurement and optimization. This article will discuss a four-step approach to creating a first-party data strategy. 1.

More Trending

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Artificial Intelligence: A beginner’s guide

Martech

Everyone is talking about artificial intelligence. That’s understandable — after all, suddenly there are free (or cheap) tools readily available to create a variety of AI-generated content, including text and images, in an unlimited range of styles, and seemingly in seconds. Of course it’s exciting. But stop for a moment and ask yourself a few questions: Do I really know what AI is?

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Why Does the SDR Role Exist?

Predictable Revenue

Our book Predictable Revenue documents how Salesforce applied the specialized SDR role to their process, which […] The post Why Does the SDR Role Exist? appeared first on Predictable Revenue.

Process 52
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Microsoft Advertising introduces Chat API for publishers

Martech

Today, Microsoft Advertising announced a new API for publishers, apps and online services to deliver ads through chat. The new Chat API will allow sites and apps to customize their chat experience, choose ad formats that work best for them and incorporate relevant ads for their audiences. This comes on the heels of new visual features and capabilities for Bing Chat users Microsoft announced last week.

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Episode 23: Using Data to Build a Wholesale and Retail Network for Nectar and DreamCloud Mattresses

Spiro Technologies

Transcript Adam Honig: And do you tie that individual consumer back to the store and say, “Hey, we sent you guys 5,000 door swings this month.” Bob McCarthy: We have that ability if the retailer is willing to share data with us, and we have probably about 20% of our transactions now, we do share. That goes back into our algorithm. We use machine learning and AI to enhance that algorithm.

Retail 52
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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Top Six Reasons to Switch to a New Enablement Platform

Highspot

When purchasing new software for your organization, you look for the best solution to meet your needs. An enablement platform touches many teams in your company—from sales and marketing through to your IT department. Choosing the wrong platform will not only hamper your efforts towards solving the challenges you originally sought to fix but also impact your ability to meet revenue targets.

CRM 52
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Why Adopting a Closed-Loop Payment System is Essential for Small Businesses

The Digital Technology

As a small business owner, you understand the importance of providing a seamless and secure payment experience for your customers. In today’s fast-paced digital world, adopting a closed-loop payment system is no longer just an option but a necessity. Not only does it increase the security of your transactions, but it also improves the overall [.

Closing 52
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Banking Customers are Nervous — Use Data and Technology to Restore Their Confidence

Salesforce

Recent events in the banking industry — such as the fall of Silicon Valley Bank (SVB) — have caused commotion and uncertainty among customers. Earning that trust back will take a proactive approach to managing risks in banking and improving how banks communicate with their customers. Like SVB, banks with concentration risks — focusing their business on a certain type of company — are more likely to encounter liquidity problems when events like these occur.

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11 High-impact sales activities to focus on for big results

Accent Technologies

The post 11 High-impact sales activities to focus on for big results appeared first on Accent Technologies.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Microsoft’s new way to monetize AI chat

Search Engine Land

Today, Microsoft announced a new ad solution to enable online services, apps, and publishers to monetize chat and create more engaging experiences for AI chat users. The Ads for Chat API. The new Bing was the first significant, free, advertising-funded consumer service to incorporate advanced large language models in chat on an unparalleled scale. The solution has been designed to grant publishers, apps, and online services the ability to customize their experiences with ads and generate greater

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Dear SaaStr: Is It Rude to Ask for a Raise Just 6 Months After Joining a Startup?

SaaStr

Dear SaaStr: Is it rude to ask for a raise when there’s no salary increase coming up at work place after six months of joining? In a Big Company, in my limited experience, I do think you need to be thoughtful here. There are rules. You can threaten to leave once and often get a raise to stay. But only once. And in a BigCo, it’s really hard to get a raise “out of band”, i.e other than during annual reviews.

Promote 18
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Don’t Call, Just Text: How to Sell to Millennial Buyers

Sales Hacker

6 in 10 of today’s tech buyers are millennials, and they hold the largest number of decision-making roles in corporate buying. If you haven’t already learned how to sell to millennial buyers, it’s past time to get caught up. Millennials are the first generation to grow up with computers and internet access, and their habits are shaped accordingly.

Sell 90
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Did You Know That You Have Woodpeckers on Your Sales Team?

Understanding the Sales Force

The landscaper called me over to look at a tree on our property. He showed me the enormous hole and I asked, “What did that?” “Woodpecker,” he said. On one side of the tree we had this perfectly cut, huge hole, and the other side of the tree had many small holes. I learned that the Woodpecker that made the small holes were looking for food while the Woodpecker that made the huge hole was making a home.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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15 tools to make your customer service team more productive

PandaDoc

Customer support is an essential aspect of any customer experience, and research bares this out: 68% of customers will pay more for products and services from companies with a strong record of good customer service. ( Hubspot ) 61% of customers say they would defect to a competitor after just one bad experience. After two bad experiences, 76% of customers are gone. ( Zendesk ) 78% of customers will forgive a company for a mistake if they receive excellent service. ( Salesforce ) In other words,

Service 52
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Did You Know That You Have Woodpeckers on Your Sales Team?

Understanding the Sales Force

The landscaper called me over to look at a tree on our property. He showed me the enormous hole and I asked, "What did that?" "Woodpecker," he said. On one side of the tree we had this perfectly cut, huge hole, and the other side of the tree had many small holes. I learned that the Woodpecker that made the small holes were looking for food while the Woodpecker that made the huge hole was making a home.

Sales 107