Mon.Aug 22, 2022

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The False Dichotomy of Relationship Selling vs. Consultative Selling

Iannarino

One of the ways we make trouble for ourselves and others is to categorize and rank things. Our strong tendency to rank, well, everything, often finds us suggesting one thing is more important, or better than some other thing. On a recent post on LinkedIn, one comment suggested that there was evidence that relationship sellers fared the worst when it comes to sales.

Consult 258
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Creating a Successful Digital Marketing Plan For Online Courses

ClickFunnels

The post Creating a Successful Digital Marketing Plan For Online Courses appeared first on ClickFunnels. Online courses are an amazing — and relatively new — development in the entrepreneurship world. Knowledge is now a commodity. It’s something you can package, market, and sell. Not only on a one-to-one coaching basis as in previous decades… but in a digital format that allows for infinite scalability.

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3 Skills Sales Reps Need to Hit Revenue Targets in a Tightening Economy

Force Management

Rising economic headwinds are changing the selling landscape for your sales organization. As revenue pressures mount and buyer pushback increases, help your salespeople weather the storm and come out stronger. Right now, elite leaders are identifying opportunities to strengthen their salespeople’s core selling competencies, so they can better serve customers and maintain pipeline through this season.

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3 ways to do segmentation in Google Analytics 4

Martech

If you’re not using segments with your Google Analytics (GA) data yet, there’s a missed opportunity for new insights and data activation that you can start using immediately. In analytics, an analysis will always begin with a high-level overview of the data. However, the real magic starts when delving deeper — looking into groups within your audience and turning data into stories with segmentation.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Empathy: The Key to Better Business

Heinz Marketing

By Dan Baron, Marketing Consultant at Heinz Marketing. The difference between empathy and sympathy is subtle. But that difference is key to understanding how empathy can help lead to better business. Empathy means listening to your customer, understanding their point of view, and meeting them at their most frequent channels. It’s not about telling or showing someone the right way.

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Consultative Sales Approach Strategies

Predictable Revenue

What is consultative sales and how can it help you win more business? These 7 consultative selling strategies will help you stand out from the competition. The post Consultative Sales Approach Strategies appeared first on Predictable Revenue.

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1:1 Sales Coaching Should Provide Every Seller a Clear Path to Success

SalesLoft

We all know that we’re only as good as the people we have and how our teams perform. Done well, 1:1 sales coaching can make every seller a top performer. . But for many of the sales managers we talk with, the current state of coaching isn’t working. Managers are spending hours listening to call recordings, cross checking multiple spreadsheets, and digging through hand-written notes to prepare for 1:1s.

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Is The Customer Always Right?

Partners in Excellence

Fred Copestake posed an interesting survey on LinkedIn, “ Is The Customer Always Right? ” It’s an interesting question, applying not only to customers, but also to each of us. What’s important here, and the biggest challenge, is perception. All of us, customers included, will always think we are right. Reflect, for a moment, why would someone continue to do things they know to be wrong or incorrect?

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Can you use AI-generated content without hurting your page rankings?

Martech

Last week Google announced it was changing its algorithm to rank content “ by people, for people ” higher than content written around SEO. But what about content written by machines for people? Has AI-generated content gotten to the point where it won’t hurt page rankings? Google says what it calls “automatically generated content” is SPAM and a violation of its guidelines.

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Episode 41: Personalization and Relevance—Why does this matter?

Sales Hacker

Want to write sales emails like a pro? Kristina and Will look at common email mistakes (using real examples) and rewrite them so that you can learn what to do differently. Join Kristina Finseth (Sr. Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Two Strategies for Event Sponsorships: Everywhere. Or Just the Biggest and Best.

SaaStr

Way back in the early days of Adobe Sign / EchoSign, my co-founder was a digital marketing genius — but was opposed to events. They don’t work, he’d say. They take too long to deliver ROI, he’d say. They’re a distraction, he’d say. And then a few months later, he came to me and said we had to get a booth at Dreamforce.

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How location data helps marketers acquire new customers and expand campaigns

Martech

Marketers continue to use location-based data to boost campaigns and customer acquisition in retail and other industries. Even though many consumers buy products and services online through e-commerce channels, they also like to get out and visit store sites. “A lot of money and a lot of time and resources are going into attracting the consumer to come to different retail locations,” said Charm Bianchini, senior director, demand generation and field marketing for location intelligence company Ne

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How to Create a Sales Report (With Examples)

Gong.io

How do you know who’s meeting their quotas and who’s falling short? Do you have enough opportunities in your pipeline to meet your targets this quarter? What’s your win rate? And how is it trending over time? Answering these questions is key to growing your revenue. But without the right data, you’ll be left in the dark about what’s really happening.

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Insights into the cannabis market – Why its success is enduring

Sales Pop!

The marijuana market industry is growing so fast. It has easily become a center of interest for investors. In addition, the varieties of products, consumption methods, and technology have also added to this. This growth is amazing since its public legal use in some states. Besides, the growth is not stopping anytime soon due to its publicity. About two-thirds of the country in the states support Marijuana’s legal use.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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How Advice from Steve Jobs Inspired the AppExchange

Salesforce

Back in the early 2000s, the advice of former Apple CEO Steve Jobs inspired the birth of the AppExchange, the Salesforce apps and services store. When you think “App Store,” you might think Apple. But Salesforce CEO Marc Benioff was the original owner of the “App Store” trademark. This stemmed from a conversation Benioff had with Jobs, when seeking business advice.

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[DOWNLOAD] Monthly Business Review Template for SDRs

SalesLoft

Sales monthly business reviews are valuable because they push you to reflect on the previous month and strategize as a team to solidify open opportunities and accelerate deal cycles. Does your monthly business review template need an overhaul? We’ve got you. What is a Monthly Business Review? A monthly business review is an internal meeting that gives sales reps the chance to review the previous month’s results with managers and explain their plan for the upcoming month.

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Highspot and Salesloft Deepen Partnership to Help Salespeople Better Engage Buyers at Scale

Highspot

New integration enables sales reps to elevate customer conversations and close more deals. SEATTLE, Aug. 22, 2022 /PRNewswire/ — Highspot , the sales enablement platform that increases the performance of sales teams, today announced an expanded partnership and native platform integration with Salesloft , the provider of the leading sales engagement platform that helps sellers and sales teams drive more revenue.

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HubSpot’s 2022 Sales Strategy & Trends Report: Data from 1000 Global Sales Pros

Hubspot

We surveyed over 1,000 sales professionals around the globe to find out the top sales trends of 2022, and one thing is certain – the pandemic made a lasting impact on the relationship between salespeople and their prospects. Building trust and rapport, crafting a personalized sales approach, and prioritizing existing customers are more important than ever to a successful sales strategy that not only attracts customers, but turns them into promoters of your brand.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Being an Ethical Leader With Twilio CEO Jeff Lawson and Glitch CEO Anil Dash

SaaStr

So many things stay on SaaS leaders’ minds, like growing revenue, hiring strong teams, and making customers happy. Yet perhaps a less obvious piece of leadership is building an ethical framework for your company. . At 2019 SaaStr Annual , Anil Dash (CEO of Glitch before their recent acquisition by Fastly), and Jeff Lawson, CEO of Twilio, got together to discuss the importance of taking a stand on specific issues as a company and how clear moral positions can positively impact customers and emplo

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Lead Generation Definitive Guide: Proven Strategies, Techniques & Tools

SalesHandy

Lead generation has been around for decades! Each year as we evolve with technology, our business strategies change with it. Acquiring leads is still and will always be one of the most important objectives for any organization. Most businesses dedicate a large sum of their resources toward lead generation rightfully so as it can help boost sales and increase ROI.