The False Dichotomy of Relationship Selling vs. Consultative Selling
Iannarino
AUGUST 22, 2022
One of the ways we make trouble for ourselves and others is to categorize and rank things. Our strong tendency to rank, well, everything, often finds us suggesting one thing is more important, or better than some other thing. On a recent post on LinkedIn, one comment suggested that there was evidence that relationship sellers fared the worst when it comes to sales.
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