Iannarino

FEBRUARY 13, 2023

There are many problems plaguing B2B sales organizations, but the one that garners the most attention relates to how buyers buy. You can be certain they are doing their own research and inviting more stakeholders into the decision-making process, including some with a tenuous connection to the decision. But the largest change in buyers’ behavior is their unwillingness to accept the poor sales experience of the legacy approach , which creates no value for them.

B2B 284

B2B Pipeline Sales Sales Experience 284

Veloxy

FEBRUARY 13, 2023

Did you know that asking questions makes it more likely for customers to approve of you? It’s true. Research conducted at Harvard University suggests asking questions improves liking and learning. Open ended sales questions are a crucial aspect of the sales process. They allow salespeople such as yourself to better understand the customer’s needs, goals, and challenges.

Objectives and Key Results 246

Objectives and Key Results Sales Objection handling Follow-up 246

Search Engine Land

FEBRUARY 13, 2023

Publishers and content creators are becoming more concerned about their future following the previews last week of Google Bard and Microsoft’s Bing AI with ChatGPT. A search results page with long, detailed, and incredibly smart answers to your queries versus a search results page with short descriptions and links to longer answers are two very different search result pages.

Referrals 94

Referrals Engineering Gaming Launch 94

Heinz Marketing

FEBRUARY 13, 2023

By Matt Heinz , President of Heinz Marketing If you’re not already subscribed to Sales Pipeline Radio or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Pipeline 91

Pipeline Sales Pitch B2B 91

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Follow-up

Search Engine Land

FEBRUARY 13, 2023

If writing isn’t your forte, good news: Content marketing isn’t limited to written formats. Any type of content that your audience can consume, learn from, and enjoy is fair game. And that includes podcasts. Podcasting is a popular and fast-growing medium – 79% of Americans aged 12 and up are familiar with podcasting, and 62% have listened to a podcast at least once.

Finance 92

Finance Start-ups Engineering Gaming 92

Martech

FEBRUARY 13, 2023

Football fans were treated to a classic Sunday evening as the Kansas City Chiefs edged out the Philadelphia Eagles 38-35 at Super Bowl LVII. The halftime show performed by pop icon Rihanna was also a certified hit, according to social media data pulled together by influencer platform Influential. Below are the biggest takeaways. Game-related buzz. The Super Bowl is more than just a game, it’s a marketing bonanza.

Gaming 90

Gaming Process Product B2C 90

SaaStr

FEBRUARY 13, 2023

Dear SaaStr: What Causes Co-Founder Breakups? Yes. I’ve had one. It’s really tough to go through. The root cause for mine, and most of the ones I’ve observed, is disalignment on goals and outcomes: Do you want to IPO, but your cofounder would be happy to sell for $2m? Are you not aligned on how big to go? Are you both willing to put in the 10–15 years it will take, but your cofounder just wants to give it 6-9 months to “see how it goes”?

Cross-sell 84

Cross-sell Up-sell Sell Growth 84

Search Engine Land

FEBRUARY 13, 2023

Google Webmaster Tools comes out of beta In 2007, Google Webmaster Tools officially came out of beta. Launched in June 2005 as Google Sitemaps, its expansion led to a name change on Aug. 4, 2006. Google also revealed that Webmaster Central had more than a million users. Read all about it in Google Webmaster Central Leaves Beta; Its Blog Gains Comments.

CTR 87

CTR Engineering Sports Launch 87

Martech

FEBRUARY 13, 2023

Web 1.0 was just information listed on a web page. Web 2.0 made the web page interactive. Web 3.0 runs on blockchain, enables the use of crypto-currencies and NFTs, and uses AI. Say that again? Bringing many existing, but cutting-edge technologies together, Web3 is supposed to be “the next big thing”, taking the internet into the 21st century. But like any new technology, Web3 is long on concepts and short on implementation.

Construction 83

Construction Technology Technology Clients 83

Score More Sales

FEBRUARY 13, 2023

The worst thing one can do in business is take anything for granted and get too comfortable. At the same time, I must admit that I was one of those caught a bit off-guard hearing about new AI tools, use cases, and potential within the future of work, and in our case, revenue generation.

B2B 62

B2B Sales 62

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Spiro Technologies

FEBRUARY 13, 2023

Transcript Adam Honig: Hello and welcome to Make it. Move it. Sell it. On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and of course, having fun along the way. I’m your host, Adam Honig, the CEO of Spiro.ai. We make amazing AI software for companies in the supply chain, but we are not talking about that today.

Customers 52

Customers Construction Manufacturing Government 52

Sales Pop!

FEBRUARY 13, 2023

If you are a first-time car lease owner then there are some things you might have to consider before you go ahead and sign the agreement. You can compare leasing deals by using comparison websites to make sure that you find a deal that is within your budget and that you know all the costs involved. What Is Car Leasing? Leasing refers to the process of borrowing a car for a set period of time while paying monthly installments to cover the use of the vehicle.

Contract 52

Contract Drivers/motivators Finance Negotiate 52

Spiro Technologies

FEBRUARY 13, 2023

Transcript Adam Honig: Hello and welcome to Make it. Move it. Sell it. On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and of course, having fun along the way. I’m your host, Adam Honig, the CEO of Spiro.ai. We make amazing AI software for companies in the supply chain, but we are not talking about that today.

Customers 52

Customers Construction Manufacturing Government 52

Sales Pop!

FEBRUARY 13, 2023

If you’re unfamiliar with NRT—or nicotine replacement therapy—it is a medically-approved treatment for people who want to quit smoking. Smokers use nicotine pouches, patches, and gum instead of cigarettes. In the long run, this helps decrease their dependence on cigarettes and eventually quit. This is why NRT product sales have steadily increased in recent years.

Manufacturing 52

Manufacturing Promote Sales Trust 52

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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

Campaign

Hubspot

FEBRUARY 13, 2023

Whether you're trying to grow your business or climb the career ladder, developing personal relationships with other business professionals is crucial. Business networking can open up doors. You’ll find new job opportunities, industry knowledge, recruitment leads, and prospective clients you might not have had access to otherwise. In this guide, you'll learn what business networking is, the benefits of business networking, and some tips from real-life experts on how to build a strong business ne

Networking 55

Networking E-commerce Referrals Contact 55

Search Engine Land

FEBRUARY 13, 2023

You can have authoritative and helpful content, with ultra-fast page speed scores and keyword relevance and flawless UX across devices, and you might still leave yourself open to competitors boxing you out for traffic. How? Well, have you thought about website architecture lately? We’ve all seen plenty of examples of old Frankenstein sites that have morphed beyond all logic and pattern.

UX 95

UX B2C Strategize Promote 95

Hubspot

FEBRUARY 13, 2023

Consumers are going cashless. In fact, shoppers use credit, debit, and mobile app payments for a majority of their transactions, accounting for 60% of total payments in 2021. To grow, businesses must keep up with the trends. That means selecting a credit card processor that supports your business effectively. To help you make the right choice, we gather fifteen credit card processors for small businesses and their key features.

E-commerce 47

E-commerce Retail Healthcare Price 47

Martech

FEBRUARY 13, 2023

Product-led growth (PLG) is all the rage as a go-to-market (GTM) strategy for B2B software companies looking to increase adoption and grow revenue. From corner office strategy sessions to product development sprint huddles, business and tech leaders are exploring how to build, transform and add a PLG strategy to their business. So, why PLG now? The team at OpenView Partners, a venture capital firm, makes this thoughtful observation about the rise and appeal of PLG as a GTM strategy: “Softw

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GTM Growth Product Cross-sell 98

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Promote

PandaDoc

FEBRUARY 13, 2023

A successfully functioning team requires a shared vision, mutual respect, and impeccable communication. However, departments often suffer from tunnel vision when it comes to day-to-day operations. It’s vital to recognize the importance of collaboration across your company. Interdepartmental collaboration, in particular, is essential to create a healthy, high-functioning, and productive working environment.

E-commerce 91

E-commerce Legal Teamwork Trust 91

Search Engine Land

FEBRUARY 13, 2023

Men’s Journal is the latest publication to be called out for using AI to generate content that contained several “serious” errors. What happened. 18 specific errors were identified in the first AI-generated article published on Men’s Journal. It was titled “What All Men Should Know About Low Testosterone.” As Futurism reported: Like most AI-generated content, the article was written with the confident authority of an actual expert.

Sports 95

Sports Niche Engineering Presentation 95