Thu.Oct 31, 2024

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How to Persist and Win Large Clients: Proven Strategies for B2B Sales

Iannarino

Securing large clients in B2B sales takes more than skill; it requires strategy, patience, and resilience.

Clients 196
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The Top 20%: Lessons on Scaling in the B2B SaaS Market

Force Management

A recent piece by McKinsey notes that 80% of startups who landed Series A funding failed within eight years (n=3164). Using interviews with B2B SaaS leaders who beat those odds by scaling from startup to over $100MM in ARR, McKinsey's recent playbook examines how these companies set up their organizations, common challenges they overcame and the actions leaders can use to emulate these pathways to success.

B2B 151
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How to use generative AI to reduce friction and convert car buyers

Martech

Hispanic consumers represent a significant economic force in the U.S. today. Yet, they often face barriers in accessing mainstream financial services, particularly when purchasing vehicles essential to their household mobility and economic opportunity. To address these barriers, we are testing a generative AI-powered pre-approval bot to help potential car buyers confidently navigate the loan process without the intimidation of sharing private information.

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6 Of The Most Common Mistakes I See First Time SaaS Founders Make

SaaStr

What are the most common mistakes I see first time SaaS founders make? Second-time SaaS founders make other mistakes. They think they know more than they do. They spend too much. They often struggle to do things a new way. First-time founders have many positives. But they also make mistakes we tend not to make with experience. Here’s what I see most often, the Top 6 Mistakes First Time SaaS Founders Make: Incomplete understanding of business model, and how it will scale.

Up-sell 109
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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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New horizons for data-driven direct mail marketing

Martech

People may not need to actually lick stamps any more but they are still sending and receiving mail. Often they receive mail with joy. Consider how things have changed. “Thirty years ago, when you received an email you got excited. Your mailbox was just full of junk mail at the time.” That would be your physical mailbox, of course. “Now it’s kind of the opposite.

Retail 117
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Digital Sales Mastery: Building Trust in the Modern Era feat. Neil Cameron

Sales Gravy

On this episode of The Sales Gravy Podcast, host Jeb Blount Jr. and guest Neil Cameron discuss the evolving landscape of B2B sales, focusing on how to adapt to millennial buyers, the importance of authenticity in digital sales, and strategies for building trust in the modern sales environment. Neil emphasizes the significance of understanding buyer psychology in today's digital age.

Trust 74

More Trending

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Your Original Content: Repurpose, Repurpose, Repurpose!

David Meerman Scott

I’m a fan of repurposing content - write once and publish in multiple places. You might be reading this on my blog or on my LinkedIn Newsletter or perhaps you clicked a link to get here from X. Creating once and publishing in several ways is quite easy.

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How search analytics can tailor messaging and maximize performance

Martech

Within any brand’s marketing mix, you’ll likely find a focus on ranking in Google. This has been a cornerstone of digital strategy for years — and with good reason. Organic search remains a key touchpoint in many customer journeys. Google’s commanding market share of mobile (82%) and desktop search (95%), speaks to its influence. However, the digital landscape and consumer behavior are evolving.

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Grow Your AI Expertise With These Podcasts From the Trailblazer Community

Salesforce

Discover AI trends from these Salesforce AI podcasts Learn about role-specific AI tools and benefits Explore tips from Salesforce MVP AI podcasts Grow your AI skills Whether you’re all in on artificial intelligence (AI) or still deciding where you land, one thing is clear: AI is transforming how we work. According to a recent workplace AI trends report , “Executive urgency to incorporate AI tools into business operations has increased 7x over the past six months and is now a top concern, above i

Consult 52
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AI-powered martech news and releases: October 31

Martech

Do consumers trust AI? Maybe? 60% of consumers believe AI is trustworthy, according to a new survey by CouponCabin. 52% are more concerned than excited about AI in daily life, according to Pew. Do they trust companies to use AI? A bit if you’re a tech company, barely at all if you’re not. An average of 40% of U.S. consumers said they trust OpenAI, Google, Apple, Microsoft, Samsung and Amazon to use AI, according to a Lippincott survey.

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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How genAI can fill the trust gap for brands

Martech

Brands suffering from a trust deficit might be wary of adding new tools to customer experience. There’s reason to believe genAI, when done right, can build trust — when done transparently. Sixty percent of customers said because of advances in AI, brands need to improve trustworthiness, according to a new Salesforce survey, “State of the AI Connected Customer.” The trust gap.

Trust 87
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This is what the ‘typical’ martech replacement looks like

Martech

Marketing organizations make changes to their martech stacks all the time. After all, there are more than 14,000 martech applications on the market, and licenses are constantly coming up for renewal. We all know there’s no such thing as a “typical” martech app replacement. If you work in B2B marketing, you’re well aware of the complexity of the B2B purchase process, especially in B2B tech.

Legal 64