The Difference Between My Approach and Challenger
Iannarino
JULY 4, 2022
My version of the modern sales approach isn't very much like that described in The Challenger Sale , with the exception of the use of insights, and even there we use them in different ways. I am writing this because I am often asked about the differences. While I don't have access to Dixon and Adamson’s content beyond the book, I have had enough salespeople share with me what they learned so that I can explain some of where our approaches are at odds.
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