Sat.Jul 09, 2022

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A Heretical View of Your Ideal Customer Profile

Iannarino

One of the best ways to be productive is to avoid wasting time. The more time you waste, the less time you have for what is important. To ensure you have time for what's important, you must prioritize the tasks and projects that produce the results you want or need.

Customers 269
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Dear SaaStr: What Differentiates a “Real” VP?

SaaStr

Q: Dear SaaStr: What Differentiates a “Real” VP? While the answer may sound obvious, I’m not sure it always is in early-ish stage start-ups. The role of a VP is to own everything required to hit the goals for a functional area – Sales, Marketing, Product, Engineering, Finance, or Customer Success. This includes: Recruiting the team.

Finance 97
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B2B Reads: Web 3.0 for B2B, Effective Personalization, and Using Intuition Wisely

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. . Web 3.0 and Digital CX: Next Steps for B2B Marketers. In this post, Chitra Iyer distills and synthesizes the wide, complicated world of Web 3.0 into specific and pertinent questions for B2B marketers.

B2B 92
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The Theory and Practice of Pipeliner

Sales Pop!

In a previous article, we discussed the fact that sales have become a purely mechanical proposition, lacking real theory. Technology exists simply to turn salespeople into workers without responsibility and self-determination. Pipeliner CRM, on the other hand, is rooted deeply in the Austrian School of Economics theory. It says that sales must have a human approach.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.