Thu.Jan 12, 2023

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Elements of Sales Territory Mapping

Iannarino

Territory mapping is an important component of sales performance management. The optimal sales territory mapping for your company and your goals may be terrible for another company.

Territory 295
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Google December 2022 link spam update done rolling out

Search Engine Land

Google has confirmed that the December 2022 link spam update is now finished rolling out. The update took 29 days to roll out, starting on December 14, 2022 and ending on January 12, 2023. Google has posted it was completed today, January 12. What is a link spam update. A link spam update looks to neutralize, or no longer count, links that Google finds to be spammy and against Google’s guidelines.

Launch 118
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Here’s How Automation Drives Growth for Media and Entertainment Companies

Salesforce

John Kucera, senior vice president for product management at Salesforce, co-authored this article with Christopher Dean. To watch a video version of this content, click here. Automation is a huge buzzword in the media and entertainment industry these days, for good reason: media and entertainment companies use it to fuel growth while keeping customers happy.

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Google’s December 2022 helpful content update is now done rolling out

Search Engine Land

Google has confirmed that the December 2022 helpful content update is now finished rolling out. The update took 38 days to roll out, starting on December 5, 2022 but was first noticeable on December 6th, and ending on January 12, 2023. Google has posted it was completed today, January 12. As a reminder, Google’s helpful content update is a sitewide signal.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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7 Uncommon Sales Practices Buyers Love & Sellers Need in 2023

Sales Hacker

‘Tis the season for reflections and resolutions. Selling more, earning more, and one-upping your 2022 self. Which means most sellers are focused on getting better and setting goals like: A pipeline that’s 3X bigger…. And adds an extra zero to my commission…. While working 10 hours less each week. It’s a classic mindset. Multiply, add, and subtract your way into a dreamy 2023.

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This day in search marketing history: January 13

Search Engine Land

Matt Cutts educates Washington, DC about Google. In 2011, Matt Cutts, the head of Google’s search spam team, was in Washington DC, doing an “educational tour” to explain to US Federal Trade Commission members and congressional staffers that Google’s search results didn’t require government regulation. Part of his visit included a 89-page slide presentation, called “Search Integrity,” at Google’s Washington, D.C. offices.

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A PPC guide to permission-based audiences

Search Engine Land

Audiences are at the heart of marketing. Knowing who your ideal prospects are and what will inspire them to engage with your brand is the main question all campaigns need to address. Digital marketing (particularly PPC) has been rather spoiled for the past decade on targeting options. We’ve been able to know exactly who engages with us and use lists to create our own targeting.

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What Is a Sales Plan and How Is It Created?

TaskDrive

A sales plan can help you lock in your goals for this year. Learn everything you need to know about building your own sales plan. The post What Is a Sales Plan and How Is It Created? appeared first on TaskDrive.

Sales 52
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Comparing 5 x Leading Coaching Models

The 5% Institute

If you’re considering using a coaching model to drive results in an organization, you have a number of options to choose from. This guide will compare four leading coaching models, outlining the benefits of each and highlighting what it takes to achieve success with them. Comparing 5 x Leading Coaching Models. The GROW Model. The GROW Model is a popular and powerful goal-setting framework for coaches.

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New Research: The State of the Sales Tech Stack in 2023

Sales Hacker

How many sales tools did you consider in 2022? How many did you buy? It’s difficult to know if any given tool is worth investing in, let alone which platforms will actually power your teams to create and close revenue more efficiently and effectively. That’s why we asked more than 1,000 Sales Hacker community members about their experience with 60+ tools across 7 categories.

Sales 52
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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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How To Deliver Excellence In Customer Service Every Time

The 5% Institute

Providing excellence with customer service is more than just providing a pleasant shopping experience. It’s about creating an atmosphere of trust and reliability that encourages customers to keep coming back to you for their needs. Here are five quick tips on how to deliver excellence in customer service every time. How To Deliver Excellence In Customer Service Every Time.

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Google search responds to BankRate, more brands using AI to write content

Search Engine Land

Artificial intelligence (AI) has been a scorching hot topic lately, especially since the launch of ChatGPT Nov. 30. Microsoft Bing has plans to add ChatGPT to search. Some have questioned whether it’s a Google killer. Now we’re seeing more examples of brands using AI-generated content. Bankrate is the latest example. It is having some of its content written by machines but reviewed by human editors.

Finance 20
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Why ‘Customers Are Always Right’ Is Misleading

The 5% Institute

The phrase “customers are always right” is often bandied about, but there are cases where this simply is not true. In this article, we will take a look at why customers can be wrong, how to handle it, and how to create an honest customer experience in which both customer and business are respected. Why the Phrase ‘Customers Are Always Right’ Is Misleading. “Customers Are Always Right” Sets Unrealistic Expectations.

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Should You Get a Booth At a Top Industry Event — Or Just Hack The Event?

SaaStr

So we’ve been doing SaaStr Annual’s since 2015, and we’re excited for the biggest and best SaaStr Annual 2023 ever, Sep 6-8 in SF Bay Area , as well as 5,000+ at SaaStr Europa 2023 in London in June. Now we sell a lot of sponsorships to these events — over 200 top-tier sponsors. So in we’re biased. But we’ve also learned to turn away a lot of sponsors.

Up-sell 15
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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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5 x Amazing Sales Assets To Skyrocket Business Growth

The 5% Institute

Unlocking the potential of sales assets can have a major impact on your business revenue. With our easy-to-follow guide, you’ll get five amazing resources to help you understand and leverage sales assets for maximum success. 5 x Amazing Sales Assets To Skyrocket Your Business Growth. Sales Asset #1 – Develop Efficient Sales Automation Processes.

Growth 52
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Pivoting from Growth-at-All-Costs: 4 Focus Areas to Thrive in Any Market with BCG Consulting Partner Courtney Dong + Managing Director and Partner JB Reed (Video)

SaaStr

The current economic climate presents new challenges for businesses. In the past, companies could pursue growth at all costs. As inflation rises, resources must be used more strategically since it’s become difficult to estimate to cost of capital. Management teams must determine how to thrive in a downturn to position their businesses for profitable growth.

Consult 15
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The Benefits Of Becoming A Lifelong Learner

The 5% Institute

Becoming a lifelong learner means committing to continual education, growth, and expanding your horizons. Whether you are exploring new fields or deepening your knowledge in an existing one—lifelong learning offers a plethora of benefits for personal and professional development. The Benefits Of Becoming A Lifelong Learner. Lifelong Learner Benefit #1 – Keep Up With Trends.

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3 Leadership Tips to Enhance Psychological Safety in the Workplace

The Advantexe Advisor

Welcome to part 2 of 3 of our Psychological Safety blog series. Last week we focus on Psychological Safety in the Workplace: Impact Leaders Have on Culture. Today we will dive back into the discussion on practical actions leaders can take to enhance psychological safety in the workplace. Remember to take the self-assessment linked at the end of the blog if you haven’t done so already.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Dear SaaStr: Why is Marc Benioff Complaining About Worker Productivity?

SaaStr

Dear SaaStr: Why is Marc Benioff Complaining About Worker Productivity? I think a lot of folks are struggling with the ramifications of what happened in hiring from mid-2020 to early 2022: Almost everyone dramatically increased hiring. The hiring bar was often lowered. Compensation went way up. This had the net effect that almost everyone in tech ended up with 50% more headcount than they needed going into 2023, often paid 20%-30% more than before … and importantly, in sales, it often got “worse

Product 17
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8 dangers of copying another brand’s SEO

Search Engine Land

A successful SEO strategy includes various must-have components, such as SEO best practices, a proper focus and connection with target audiences and competitive factors. Best practices and audience aspects are generalized and personal to your brand. Conducting a competitor analysis is also critical, as you want to learn from brands already well-positioned in the space you want to be in.

Legal 101
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North Star goals for category leaders: One-to-one, omnichannel personalization

Martech

This is the first of a four-part series on the North Star goals that set category leaders apart from their peers. As marketers, we must constantly balance the ideal with the practical and achievable. This comes amid a flood of competing priorities, including: Demands for short-term financial results from shareholders. Leaders needing to achieve business objectives.

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The Vital Importance of Preferences in Sales

Sales Pop!

In this new series of articles, we begin to cover crucial facets of sales while providing practical examples from our own company. We’re going to start with the aspect of understanding buyer preferences. How are preferences precisely established, and why are they so vitally important? To orient the reader, I always like to point out that much of the theory we discuss comes from the Austrian School of Economics, which forms our foundation.

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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

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Salesforce announces retail media network innovations

Martech

Salesforce for Retail today announced a series of measures designed to help retailers grow their customer data-based advertising businesses and generally enhance the retail customer experience. Based on new research, disconnected experiences are the top frustration for retail customers, while 65% of those surveyed said they would remain loyal to retailers who provide personalized experiences (data from a double-blind study of over 5,000 consumers across the U.S., UK, Australia, Canada and Singap

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Thanks to Chargebee, Deel, Lark, and Vanta for Sponsoring SaaStr APAC 2023!

SaaStr

At SaaStr, our partners are an integral part of our events. In February 2023, we’re heading to Singapore for our first APAC event and we wanted to give a special shout-out to some of the companies that will be there with us! We’ll see 1,000+ of the best SaaS founders, execs, and VCs February 22-23 at SaaStr APAC 2023 ! Grab tickets here. .

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How Booksy used DAM to organize their digital asset production

Martech

Appointment-making platform Booksy, popular especially in the beauty industry for booking clients, is a versatile digital marketing tool for many small businesses. The platform provides assets that businesses can use to promote themselves on digital channels, and these assets are now more easily accessible because of the digital asset management (DAM) system recently implemented.

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