Thu.Nov 03, 2022

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The Art of Sales

Iannarino

Some people believe that selling is a job or a profession, while others believe it is a set of skills one can acquire. Neither belief is wrong, but there is another way to think about sales and selling: that it is an art.

Sales 238
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Sales Commandment #3: Getting Introductions

Anthony Cole Training

Get out of the cold-calling business! Share this video with your people who might struggle with getting introductions. This video is a part of our new series with Mark Trinkle: The 10 Commandments of Sales Success. Today we dive into Commandment #3!

Cold Call 156
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Trending Sources

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Is There A Selling Career Path?

Partners in Excellence

Recently, I had a fascinating conversation with a client. We talked about something I rarely hear managers discussing, and something I don’t see pundits commenting on. The topic was, “What kind of career path options do we want to develop for our people? How do we challenge and retain our people longer? How can we enable them to contribute at higher levels?

Sell 134
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Sales Commandment #4: Uncovering SMA

Anthony Cole Training

SMA stands for Severe Mental Anguish. Is this something that your salespeople are uncovering in their prospects? This video is a part of our new series with Mark Trinkle: The 10 Commandments of Sales Success. Watch Commandment #4 now!

Sales 156
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Founders Today Just Need to Assume the Next Round Never Comes

SaaStr

My summary of Venture Markets in Nov 2022: Series B and later even worse than looks in data: 85%+ of investing here has simply ceased. Seed and Early Series A: Deals take longer but off about 40%. Some have slowed down but most vets don't care too much about today's macros. — Jason Be Kind Lemkin (@jasonlk) November 2, 2022. So we’ve talked about it often here at SaaStr, but things are just so … odd right now in SaaS.

Growth 131
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6 data collection tactics for marketing in the cookieless future

Martech

The end of the third-party cookie doesn’t have to be the end of getting good, useful data. Here are six tactics marketers can use with first-party and zero-party data to keep marketing automation programs working. Dig deeper: Marketers should care about consumer privacy. First-party vs. third-party data. The first thing to know is that first-party cookies, placed in a limited number of digital touchpoints, can be an important source of data and address privacy concerns.

Gaming 117

More Trending

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The role of modern marketing in carbon reduction

Martech

Dear Procurement, Sustainability and Marketing: You’ve passed each other in the hall (virtual or otherwise) from time to time, giving a head nod and mumbling a casual “hey.” But with the CEO’s pronouncement that the company will limit greenhouse gas (GHG) emissions and become net zero by the end of the decade, it’s time you got to know each other better. .

Technique 109
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Thanks to Bee, ChartMogul, Maast, SecureFrame, and StratusGreen for Sponsoring SaaStr Annual 2023!

SaaStr

SaaStr events couldn’t happen without our partners, and we wanted to give a special shout-out to some of our newest sponsors for SaaStr Annual 2023. At the 9th ever SaaStr Annual, ~200 of the best and hottest companies on earth will go BIG as partners/sponsors. Join these incredible companies to experience all the value of SaaStr! BEE provides no-code design tools that empower everyone to quickly create content that resonates.

Finance 96
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Webinar: 5 Ways to make CX drive conversions and revenue

Martech

Online purchasing is booming. During the last five years, the marketplace has grown exponentially as a share of global retail revenue. Consumers are online, and their expectations are shifting. They’re looking for shopping experiences personalized to their wants and needs. Brands that deliver real-life experiences through rich media–shoppable videos, real-time customization, user-generated content and more–will drive more conversions and revenue.

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Report: Insights into the Tik Tok Audience by Digital Marketing Depot

Search Engine Land

Five years after it first launched, the video sharing-focused social network TikTok has taken the world by storm. Downloaded more than 2 billion times by users in 150 countries, people have flocked to the mobile app which presents them with a stream of algorithmically selected short videos filled with music, dancing, cooking demos, and other short bits of user-created entertainment.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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2023 Leadership Playbook: Winning Hybrid Sales Strategies (With Examples)

Sales Hacker

The return to normal continues along its hybrid evolution — meaning revenue leaders face challenges managing scattered teams and establishing processes in this new landscape. Consider these three statistics from Zippia : 74% of US companies currently use or will implement a hybrid work model. 83% of employees in the US want a hybrid work model. 64% of companies will provide additional training on how to manage a virtual workforce.

Sales 88
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Google fixed a bug with some search features that may impact your site’s visibility

Search Engine Land

Google has confirmed it has fixed a bug that affected some search features, such as the top stories section. The bug was “noticeable” around October 18th and 19th, and was fixed around October 28th. Google said the bug fix can take about a week to fully rollout. What happened. It is unclear exactly what the bug was, outside of there being a bug with “some search features” including the top stories section, as well as other search features.

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6 Ways to Increase Your Response Rates From Prospects

Spiro Technologies

Prospecting is, undoubtedly, one of the most difficult aspects of working in sales. It’s like pushing a boulder up a hill, except sometimes the boulder doesn’t budge at all and other times it gets mad and yells at you. Salespeople who learn how to prospect consistently and effectively are usually the ones who exceed their quotas and receive nice commission checks – it’s that important.

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4 new creator tools for Facebook and Instagram

Search Engine Land

Meta has just announced new tools to help creators reach new audiences, grow their communities, and monetize their content. Let’s jump in. 1. Updates to digital collectibles. Creators will soon have the ability to make and sell their own digital collectibles on and off Instagram. About creators, Meta says “They’ll have an end-to-end toolkit — from creation (starting on the Polygon blockchain) and showcasing, to selling.

Education 101
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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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How the Salesforce Partner Ecosystem Is Striving For Collective Impact Together

Salesforce

A global study from Salesforce partner Accenture found that 62% of consumers want companies to take a stand on current and relevant social and cultural issues around shared values such as sustainability and equality. Those issues in particular are so essential that they form two of our five core values here at Salesforce and inform everything we do.

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Webinar: 5 Ways to make CX drive conversions and revenue by Cynthia Ramsaran

Search Engine Land

Online purchasing is booming. During the last five years, the marketplace has grown exponentially as a share of global retail revenue. Consumers are online, and their expectations are shifting. They’re looking for shopping experiences personalized to their wants and needs. Brands that deliver real-life experiences through rich media–shoppable videos, real-time customization, user-generated content and more–will drive more conversions and revenue.

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5 ways to tune up your unsubscribe process before the holidays

Martech

What do you spend more time on in your email program — how to acquire subscribers or how to let them go? Judging by the results of a quick study I conducted over the last few weeks, retail email marketers give the unsubscribe process far less attention than it deserves. Because of that, they miss opportunities to retain customers within the brand sphere, even if they no longer want to receive emails.

Process 106
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Hour and date dimensions now available in GA4

Search Engine Land

Google has just added hour and date dimensions for Google Analytics 4. A dimension is an attribute of your data. It describes your data and it’s usually text as opposed to numbers. An example of a dimension is Event name , which shows the name of an event that someone triggers on your website or application (such as “click”). . The new dimensions.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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5 SEO best practices for Black Friday and the holiday season

Search Engine Land

The world’s largest shopping season – Black Friday through Christmas – is here. . Will the rising cost of living, drop in customer confidence, and frequent Google algorithm changes spell doom for SEO specialists? In this article, we will go over some SEO tips that will help you navigate this holiday season and plan for the next. 1. Create dedicated landing pages for Black Friday.

Pitch 108