Iannarino
OCTOBER 11, 2022
Pricing power refers to a company's ability to set and increase prices without significantly reducing demand for its product or service. It also suggests the ability to withstand competitive pressure and maintain margins. Sometimes a company has pricing power, and other times it’s difficult for them to raise prices.
Martech
OCTOBER 11, 2022
The CEO and CMO are talking about investing in the marketing team to develop their skills. The CEO asks, “What if we invest in our people, and they leave?” The CMO replies, “What if we don’t and they stay?” Legend has it that this conversation is real and may have even happened at your company. Marketing is about people.
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Search Engine Land
OCTOBER 11, 2022
Google has just announced three new features for travel and tour booking businesses. The new features are aimed at making it easier for people to book tickets and experiences right from Google, as well as giving businesses the ability to connect with potential customers. Ticket booking links for attractions. Now available on Maps (mobile & desktop), after first launching on Search in Sept 2021.
David Meerman Scott
OCTOBER 11, 2022
We have a Speed Queen washing machine and we love it because it is so darned simple! There are no stupid touch screens with a bunch of silly options. There’s no smartphone app. It’s just a reliable and easy to use washer.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Search Engine Land
OCTOBER 11, 2022
Facebook has rolled out a new Pages experience they say is ideal for small and medium-sized businesses to build connections with customers and other businesses. The new Pages layout. The new Pages experience has a more “streamlined layout, easier navigation between your personal profile and business pages, a Professional Dashboard to manage all of your activities quickly in one central location and access to a dedicated Feed to more seamlessly interact with people on Facebook as your busin
ConversionXL
OCTOBER 11, 2022
The average ecommerce store devotes more than 80% of its marketing budget to customer acquisition. But getting customers in at the expense of keeping them is the equivalent of filling a leaky bucket : You can keep filling it, but you’re much better off stopping the leak. The more you put into retaining customers, the less you have to worry about acquiring new ones.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Salesforce
OCTOBER 11, 2022
The global talent shortage isn’t easing up anytime soon. A recent Korn Ferry report estimates that by 2030, more than 85 million jobs could go unfilled. As business leaders focus on how to attract and retain the best talent, they’d do well to consider the often untapped community of people with disabilities. One-third of households in the U.S. include people with disabilities, representing an opportunity for organizations committed to diversity, equity, and inclusion.
Search Engine Land
OCTOBER 11, 2022
On July 1, 2023, Google will move everyone to its latest version, Google Analytics 4 (GA4), and retire Google Analytics 3 (also known as Universal Analytics or UA). While these changes will benefit the average user without any noticeable difference in how they search and browse online, the switch will require significant changes for marketers and businesses.
Salesforce
OCTOBER 11, 2022
“Our selling motions may never be the same.” “Competitive intensity is only going to increase … we could fall behind.” “We will have to do more with less given hiring and spending freezes.” Those are among a handful of common refrains I hear from sales leaders these days — many of whom are on the hook for promoting efficient growth, even as we face an economic recession.
Martech
OCTOBER 11, 2022
When implementing a new CDP, companies need a practical plan to identify and organize the data ingested into it. “The CDP is great, but it’s not magic,” said Amanda Cardona, owner of ALC Renaissance Consulting at The MarTech Conference. “So, it needs to have a clear ingestion process in order for it to be able to help you activate in an efficient and clean way.”.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Salesforce
OCTOBER 11, 2022
As more consumers start generating and storing their own electricity, they are creating a new energy economy with benefits and opportunities for electric utilities. Utilities can use this change to build trusted relationships and collaborate with customers on decarbonization efforts. No longer just a one-way relationship, the new utility-customer partnership helps us work together toward a more resilient grid and makes utilities more valuable than ever.
Search Engine Land
OCTOBER 11, 2022
Alexa users are suing Amazon over claims that the voice assistant app is targeting users with ads relevant to private recordings of users’ conversations. The central complaint. The main complaint of Alexa users is that the voice assistant is wrongly using voice recordings captured by Alexa to target ads. “The central theory of this lawsuit is that Amazon uses Alexa voice recordings (i.e., the captured sound of a user’s voice) to serve interest-based ads to that user.
SaaStr
OCTOBER 11, 2022
Dear SaaStr: Will a VC Agree To Wait 5-10 Years For a Very Profitable Exit? Easily. There are a lot of myths around venture capital. One of the top ones is that VCs will push you to sell early, or something similar. VCs are paid to wait. They waited for Figma. The first investors invested in 2012. The payoff? A $20B acquisition … 10 years later.
Martech
OCTOBER 11, 2022
On July 1, 2023, Google will move everyone to its latest version, Google Analytics 4 (GA4), and retire Google Analytics 3 (also known as Universal Analytics or UA). While these changes will benefit the average user without any noticeable difference in how they search and browse online, the switch will require significant changes for marketers and businesses.
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
SaaStr
OCTOBER 11, 2022
Even with late stage VC capital much harder to get now, and the IPO markets still frozen, I see many folks on my LinkedIn feed saying Sales and Customer Success are underpaid. And that they are underpaid. That they add so much value, they should be paid more. That’s fine, and at SaaStr, we’ve and I’ve been strong proponents of some of this.
The Advantexe Advisor
OCTOBER 11, 2022
Any professional or amateur athlete will tell you that the most frustrating thing in the entire world is the dreaded “unforced error.” An unforced error is a mistake attributed to your own failure or mistake rather than the skill or effort of a competitor or opponent. In tennis, you could hear, “She made 88 unforced errors, including a double fault on match point to lose the match.
SaaStr
OCTOBER 11, 2022
SaaStr Europa comes to London in 2023 ! We’re at the epic Tobacco Docks in East London from 6-7 June bringing together 4,000 SaaS founders, execs and VCs, 200+ speakers, and 1000+ Braindates and 1-on-1s. And grab super cheap early-bird tickets here. (They are as low as $299 now so no complaints if you pay more later!). Interesting in speaking?
Hubspot
OCTOBER 11, 2022
Understanding the nature of the buyer's journey is central to conducting sound marketing and sales efforts. Without a solid pulse on how consumers discover, consider, and ultimately decide to purchase products and services like yours, you're bound to sell both departments short. To help you avoid those potential pitfalls, we've leveraged data from HubSpot's 2022 State of Consumer Trends Report to show what the modern buyer's journey looks like for consumers, provide some insight into how the buy
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Sales Pop!
OCTOBER 11, 2022
It’s October – the month of ghouls, goblins, and Halloween. Scary stuff, for sure. There is an old Indian saying that speaks to the criticality of knowing the truth about the frightening things we face – “In the dark of the night, every cat’s a leopard”. In our world of selling, the point is that understanding your adversaries is nothing short of a survival skill and these sage words allude to the criticality of having meaningful insights into the competitors we face on a daily basis.
Salesforce
OCTOBER 11, 2022
Employees have made it loud and clear they want more than a paycheck from their jobs. Among the biggest contributors to a great employee experience, according to new Salesforce research , is a sense of purpose. Many businesses have responded by focusing more on purpose and impact on society. But there’s an often overlooked element of that new focus: paid volunteering, or volunteer time off programs.
Sales Hacker
OCTOBER 11, 2022
In this episode of the Sales Hacker Podcast, we have Haydar Al-Saad , Founder of RevSetter , a customer success platform that helps companies raise their customer retention. Join us for an honest conversation about creating a customer success program to expand your business. powered by Sounder. If you missed episode 220, check it out here: How Young Companies Can Sign Major Clients with Alexandra Schrecengost.
Search Engine Land
OCTOBER 11, 2022
Recently, I have been asked by a major global brand to support a website shutdown project. The company wasn’t making enough to sustain itself and make a profit. The same global brand also owns multiple other similar companies in the niche. Shutting down a website is easy, but when you have to do that along with redirects, what and how do you do it? One of the requirements was to make the shutdown smooth and redirect half of the traffic to one website, and the other half to another.
Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)
Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.
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