December, 2022

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How to Build an Effective Sales Outreach Strategy

Iannarino

Success in sales requires an effective outreach strategy. The more effective your outreach, the greater the number of meetings you will schedule with your dream clients. Outreach is how you fill the pipeline.

Sales 234
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How to Grow Your Business Like a Weed

Score More Sales

I am fortunate to know best-selling author and “Father of Contact Marketing” Stu Heinecke. I met him when he was writing his first book, “How to Get a Meeting with Anyone” as I was asked to and was able to share one of my own strategies for getting my foot in a prospect’s door.

Sell 119
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Trending Sources

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e-Staff Meetings and 1-on-1s: You Gotta Do Them

SaaStr

If you'd rather not do any of your 1-on-1's, Something is off. Goes for both sides. — Jason Be Kind Lemkin  (@jasonlk) December 19, 2022. For the first time in my career, I’ve worked with amazing first-time managers as CEOs. Before I was a CEO, I was a mid-level manager, a director. And then a VP. Across a few start-ups. Before I was first a founder.

Meeting 124
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Sales Commandment #8: Thou Shalt Always Remember to Add Value

Anthony Cole Training

Are you following the Ten Commandments of Sales Success? Find out by watching our new series with Chief Growth Officer Mark Trinkle. Today, Mark will discuss Commandment #8: Thou Shalt Always Remember to Add Value.

Sales 112
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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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How to Double Your Selling Time & Crush Quota (5 Steps)

Veloxy

Click below to listen to the blog post. Veloxy strives for accessibility. Back in 2018, Salesforce discovered that sales reps were only spending 34% of their time selling (707 hours a year). Not surprisingly, only 42% of these sales reps expected to meet (not crush) quota. In that same report, Salesforce found that companies were planning to invest in sales technology and other initiatives that would help their reps spend more time on the activities that generate revenue.

Quota 246
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5 Tips To Build A High Converting Landing Page For Your Ads

ClickFunnels

The post 5 Tips To Build A High Converting Landing Page For Your Ads appeared first on ClickFunnels. You may have the best product or service in the world, but if your landing page doesn’t convert well, you’re not going to make any money. In fact, you could even lose money. So how do you create a high-converting landing page? That’s what we’ll help you with in this guide — 5 tips to build a high-converting landing page when you’re driving traffic through ads (i.e. cold traffic)

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The Top 10 Sales and Sales Leadership Articles of 2022

Understanding the Sales Force

Each week we can read multiple lists of the top new movies and TV shows to stream at home. Lists of the Top SUV's, Sedans, and Coupes are also prevalent right now. And of course, as we move ever closer to the holidays, there are lists aplenty on the Top Gadgets, Luxury Items, Gifts for Her, Gifts for Him and Gifts for Kids to peruse. But it's also the time of year when I publish my list of the Top 10 Sales and Sales Leadership Articles of the year.

Sales 133
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Dear SaaStr: What Were Some of the Toughest Lessons You Learned About How to Build a Successful SaaS Business?

SaaStr

Dear SaaStr: What Were Some of the Toughest Lessons You Learned About How to Build a Successful SaaS Business? Some of the toughest lessons I’ve learned … and continue to re-learn: Even very talented co-founders may leave. You need to also make sure they are 110% committed. Very mediocre VPs are often very good at talking the talk. Mediocre execs often talk the talk even better than the best up-and-coming ones.

Up-sell 136
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Permission Based Selling Techniques – 8 x Proven Tips

The 5% Institute

In this article, we’ll explore what is permission based selling, as well as tips to help you close easier and more consistently. These techniques are commonly used by the top five percent of sales performers all around the world. Many people think that what they’re able to achieve is from pure luck. We’ll explore how this isn’t the case, and what you can do to improve your sales process , as well as your closing rate.

Technique 134
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What is AI Sales Assistant Software? Definition, Uses & Key Features

Veloxy

AI sales assistant software programs play an increasingly important role for sales teams. So, choosing the best AI sales assistant is crucial. There are many different AI for sales programs now available. Here at Veloxy, we are proud to say that we consistently earn recognition as one of the best AI sales assistant software programs available. But you don’t need to take our word for it; you can see what our customers have to say by taking a look at our ratings.

Sales 246
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Let’s Funnel Hack Mike Tyson’s Heavy-Hitting, 12-Round Offer

ClickFunnels

The post Let’s Funnel Hack Mike Tyson’s Heavy-Hitting, 12-Round Offer appeared first on ClickFunnels. ClickFunnels is no stranger to people with big names. Tony Robbins, Dan Kennedy, Gary Vaynerchuk, and Grant Cardone are just a few of the rockstars who’ve used our software to sell stuff online. Well, Mike Tyson, one of the greatest heavyweight boxers of all time , just joined the club.

Up-sell 244
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Relationship Selling vs Consultative Selling: Which is Best and How To Start

Iannarino

Transaction selling, relationship selling, partnership selling, consultative selling … If you’re a sales manager, you’ve heard professionals, blogs, and influential figures discussing these techniques. One resource will swear by relationship selling, while another swears it’s a mistake. How can you know which approach is right for your team?

Sell 233
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What is A/B Testing? The Complete Guide: From Beginner to Pro

ConversionXL

A/B testing splits traffic 50/50 between a control and a variation. A/B split testing is a new term for an old technique — controlled experimentation. Yet for all the content out there about it, people still test the wrong things and run A/B tests incorrectly. This guide will help you understand everything you need to get started with A/B testing. You’ll see the best ways to run tests, prioritize hypotheses, analyze results, and the best tools to experiment through A/B testing.

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Chatting With CHATGPT On Selling.

Membrain

I’ve been fascinated to read about the experiments people are doing with CHATGPT. It’s a fascinating tool, offering some potentially fascinating potential. At the same time, as so many others have discussed, using CHATGPT is a double edged sword; there are some very powerful applications, at the same time there is a huge potential for misapplication and misinformation.

Sell 124
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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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6 Ways to Build Client Loyalty in Sales

RAIN Group

Client loyalty can make or break a company. Loyalty is tied to buyer satisfaction and their experience buying from you—but it’s tough to earn. Fred Reichheld, author of? The Loyalty Effect and creator of the Net Promoter System, found that most corporations lose 50% of their customers every 5 years, 50% of employees in 4 years, and 50% of investors in less than one year.

Clients 130
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Sales Leaders Under Pressure to Deliver During Economic Uncertainty

Veloxy

As a recession looms and consumer spending declines, sales leaders are under more pressure than ever to achieve their set goals, even at a time of economic uncertainty. In Hubspot’s 2023 sales report the main goals of sales leaders for the year ahead were noted as: Exceeding sales targets and quotas Ensuring the sales process is more efficient Leveraging CRM to its full potential The report also revealed that sales leaders currently have a keen focus on efficiency with the aim of deliver

Sales 246
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How To Use Copywriting As An Important Branding Tool

ClickFunnels

The post How To Use Copywriting As An Important Branding Tool appeared first on ClickFunnels. Copywriting is a critical part of selling stuff online. But an often overlooked part of copywriting is how it can (and should) be used as a branding tool; to solidify market positioning, to build empathy with a specific audience, and to create a consistent image online.

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What is a Positioning Statement

Iannarino

In a time when there are too many sales organizations chasing too few prospective clients , differentiation is difficult. Because most industries have a glut of competitors, your contacts believe what you sell is a commodity. One way you can differentiate your products and services is by using a positioning statement. A positioning statement is a short statement about the value proposition a company offers its prospective clients.

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The Battle of the Authoring Tools: A 10-Point Comparison for Picking the Right One

Speaker: Chris Paxton McMillin, President of D3 Training Solutions

There are plenty of great authoring tools for developing eLearning, but the one you select could directly impact your course's outcomes. Depending upon your learners’ needs and your organization’s performance goals, you could be overlooking considerations that impact the both effectiveness of your courses and how long it takes to finish them. From general capabilities to specific workflow structures, some aspects are critical when it comes to learning objectives and deadlines.

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Solution Selling Is Exactly What Today’s Buyer Wants

Sales Hacker

Have you ever walked into a store, told the salesperson what your requirements were, and they pointed you in the direction of the solution that answered your needs? Congratulations! You’ve just been “solution-sold.”. Solution selling gained traction in the 1980s and has been popular ever since. Though the Harvard Business Review prematurely declared it dead a decade ago , today’s top sellers have found new ways to leverage solution selling that speak directly to the attitudes and needs of modern

Sell 128
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Our Most Popular Resources for Sales Leaders in 2022

Force Management

It's been another year full of unexpected challenges, big wins and learning opportunities. Now is a time to congratulate yourself on this year's journey and gear up for more growth. As we look forward to 2023, we're taking a look back on some of the most powerful lessons we've shared this year.

Sales 113
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Google helpful content system update rolling out now (December 2022 update)

Search Engine Land

Google has begun to push out an update to its helpful content system , this is the first big update to this update since it launched in August 2022. The update started yesterday, December 5th but it is now noticeable on December 6th, which is why Google announced this update today. What is new. Now the helpful content update ( aka system ) is a global update, impacting all languages and not just the English language.

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RevenueCat: Across 10,000+ Mobile Apps, Longer Free Trials Perform Better

SaaStr

RevenueCat (where I was lucky enough to be the first investor) automates subscription management for mobile apps. It recently published its annual review of data from the 10,000+ mobile apps it powers subscription management for and I learned a few interesting things: Longer Trials Are Better. This is always a debate, and RevenueCat is more focused on mobile apps that traditional browser / desktop apps.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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7 Effective Copywriting Tips For Affiliate Marketing

ClickFunnels

The post 7 Effective Copywriting Tips For Affiliate Marketing appeared first on ClickFunnels. It might seem like you don’t need copywriting for affiliate marketing. After all, the company that sells the product usually provides the sales page for it – all you have to do is drive traffic to it. But nothing could be further from the truth because copywriting is required at every stage of the affiliate marketing sales funnel.

Up-sell 229
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The Meaning of The Sales Experience

Iannarino

There are several truths about sales that we rarely acknowledge. The first is that, in sales, the competition isn't between two or more companies competing for a client's business. Nor is it a contest between two or more competing "solutions." Sales success is individual , making the contest between competing salespeople. This is one reason why you should focus on your client's sales experience , something we call the sales conversation.

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The Problem With Inbound

Membrain

We rely too much on Inbound leads to achieve our goals! Our prospecting strategies are dominated by creating Inbound demand that sellers respond to. Whether it’s emails, social visibility, SEO, or anything else, the focus is on getting buyers to take the initiative to reach us.

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Intuitive Web Design: How to Make Your Website Intuitive to Use

ConversionXL

The easier your website is to use, the more people use it. An essential part of “easy to use” is intuitiveness. Intuitive design means that when a user sees it, they know exactly what to do. Intuitive design is invisible. Design is intuitive when users can focus on a task at hand without stopping, even for a second. Intuitive designs direct people’s attention to tasks that are important.

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The Next Level of Sales Enablement: Sales Content Management

Speaker: Deniz Olcay, Senior Director of Product Marketing, and Jake Miller, Senior Product Marketing Manager

Modern Sales Content Management (SCM) platforms have become table stakes in the world of sales enablement. Sellers need one-stop access where all of their sales content is stored, organized, deployed, and measured. Today’s modern SCM platforms achieve just that. However, these various platforms also have key differences. In this value-packed webinar, Deniz Olcay and Jake Miller will unravel and debunk the top three SCM myths and explain how to get the most from your SCM solution.

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Content ideas may be coming to Google Search Console

Search Engine Land

Google Search Console is experimenting with a new feature named “content ideas.” Content ideas give the content creator, publisher, SEO, webmaster, etc., some tips and advice on what new topics they can write about on their site. Experimental feature. This feature is not live for me in my verified Search Console profiles, but Nicolas Ockier noticed it and posted about it on Mastodon sharing this screenshot: Looks like Question Hub.

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Dear SaaStr: How Can You Tell iI Someone is Going To Be a Phenomenal CEO?

SaaStr

Dear SaaStr: How Can You Tell iI Someone is Going To Be a Phenomenal CEO? Having now worked with a few dozen SaaS CEOs who are much better CEOs that I ever was, I think I can boil it down to 2 characteristics: They can see the future , and. They have the ability to recruit and build the teams to get there. The best founders, at least by the time they have 50–100 customers, can see at least several years into the future.

Customers 123
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10 Tips For Building Landing Pages For Artists

ClickFunnels

The post 10 Tips For Building Landing Pages For Artists appeared first on ClickFunnels. Landing pages are web pages designed around a single conversion goal. They have the best conversion rates of all types of web pages which is why they are heavily utilized in online marketing. In fact, if you don’t use landing pages in your sales funnel, then you are almost certainly leaving money on the table.

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Time Management for Salespeople

Iannarino

There is research indicating that salespeople spend very little time actually selling. Various studies show that they spend about 35 percent of their total time on sales and the rest on administrative tasks and meetings with people other than contacts or clients. In a 40-hour workweek, that means about 14 hours are dedicated to work that is directly related to selling.

Sell 218
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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.