Anthony Cole Training
AUGUST 16, 2024
Every business that has ever been started has done so by wanting to position its products or services on a continuum between the two extremes of value and price. Some businesses (think Apple, Ritz Carlton) are focused on delivering a high value experience. Some businesses (think Walmart) are focused on being the low-cost provider in their industry. Most businesses land somewhere in the middle.
Iannarino
AUGUST 19, 2024
Are you focusing too much on cold calls and neglecting the rest of the sales cycle that can make or break your deals?
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Martech
AUGUST 26, 2024
Like just about everything in marketing, B2B marketing is changing — and fast. Some of the trends I’m seeing have been developing for a while, but now they’re really taking off. What’s going on? Here are five of the most important developments. 1. Welcome the new generation of buyers Gen X and Y are entering the buying group, in droves.
Salesforce
AUGUST 6, 2024
Imagine a company where every decision, strategy, customer interaction, and rote task is augmented by AI. From predictive analytics uncovering market insights to intelligent automation streamlining operations, this AI enterprise is what a successful business should look like. Does this company exist? Not yet, but the building blocks for enabling it are already here.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Search Engine Land
AUGUST 5, 2024
Google Search Console is rolling out recommendations within Google Search Console for some users. Google said this is an experimental feature and gives you insights and recommendations to improve your site’s performance on Google Search. What are Search Console recommendations. Search Console recommendations is a “feature that provides websites with optimization opportunities and suggests actions they can take to improve their presence on Google Search,” Google wrote.
Heinz Marketing
AUGUST 9, 2024
By Carly Bauer , Marketing Consultant at Heinz Marketing Artificial intelligence (AI) is transforming the marketing landscape, offering businesses unprecedented opportunities for efficiency, personalization, and scalability. However, as powerful as AI is, the human touch remains irreplaceable in fostering genuine connections and building trust with customers.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Iannarino
AUGUST 15, 2024
Are your leadership standards inadvertently setting the stage for underperformance?
Martech
AUGUST 12, 2024
Over the past weeks, I spent hours in front of the TV watching endless commercials punctuated with short periods of sports coverage. Is it just me, or were there more commercials than usual during these Olympic Games? I saw the Google Gemini and Microsoft Copilot commercials what seemed like a thousand times. I was completely sucked into the vision of typing in a simple request and Gemini or MS Copilot creating a meeting summary, action plan, and a visually compelling presentation all with the c
Salesforce
AUGUST 15, 2024
Every year our customers gear up for what is typically their busiest sending season of the year: Black Friday and Cyber Monday (or as it has become known in recent years, Cyber Week). Last year was no exception. From November 21 through 27 our customers sent a record-breaking 54 billion messages on the Marketing Cloud platform. Our peak sending day on Black Friday saw double-digit growth at 12% year over year, surpassing 10.2 billion sends.
Search Engine Land
AUGUST 5, 2024
Traffic to Google Search seems to have not fallen with the rise of new AI search engines and AI based search related features, including from OpenAI’s ChatGPT, Microsoft’s Copilot and other specialty search engines. New data from Datos’ clickstream panel, analyzed by Sonata Insights and covered in more detail by Rand Fishkin at Sparktoro shows Google may have grown 1.4% from May 2023 to May 2024. “In May of 2024, Google has slightly more desktop visits than they did in May of 2
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Force Management
AUGUST 22, 2024
We’ve been a part of making many sales kickoffs successful over the years. One early indicator of a SKO that drives the company’s core revenue objectives all year: front-line manager preparedness. Managers are a critical instrument to driving results after your sales kickoff, helping to reinforce new concepts and best practices throughout the year. Getting them onboarded early and preparing them to lead during and after your event can transform the outcome of your SKO.
Anthony Cole Training
AUGUST 23, 2024
All salespeople and their managers want to understand the psychology of selling and in fact, is it a highly searched phrase on google. Giving credit where credit is due, The Psychology of Selling is a well-regarded book by legendary sales professional Brian Tracy that should certainly be on every salesperson’s list of must-reads.
Iannarino
AUGUST 23, 2024
Unlock the true potential of your sales force by leveraging marketing in innovative ways that go beyond lead generation.
Martech
AUGUST 20, 2024
Warren Buffett, a towering figure in the financial world, voiced his concerns about artificial intelligence during his annual meeting in May. He compared AI to the development of nuclear weapons: “We let a genie out of the bottle when we developed nuclear weapons. AI is somewhat similar — it’s part way out of the bottle.” This underscores the potential risks and benefits that AI presents to society.
Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
Salesforce
AUGUST 29, 2024
Agents are assistive and autonomous software systems. Based on user input or environmental conditions, they reason, plan, and take action to achieve given tasks or goals. They are like intelligent digital assistants, equipped with the aggregated knowledge and experience of human experts, and access to all relevant data. Agents are set to become ubiquitous across every area of our lives, and to profoundly transform how businesses operate and interact with customers.
Search Engine Land
AUGUST 6, 2024
Yesterday the ruling passed that Google is a monopoly after the 10 week trial that occurred last year. Here are the key reactions from search advertisers: Google’s Appeal and the Future Legal Battle Julie Bacchini , president and founder, Neptune Moon, underscores that while the court ruling declaring Google a monopoly is significant, the real impact will emerge during the remedy phase and Google’s inevitable appeal. “Google will appeal (and they said they will in their comical
Veloxy
AUGUST 27, 2024
How much time does your sales team spend on administrative tasks instead of closing deals? According to the National Association of Sales Professionals , sales representatives spend just 35% of their time selling, while the rest is eaten up by tasks that could be automated. This is where field sales automation comes into play, helping teams boost efficiency and focus on what truly matters.
Anthony Cole Training
AUGUST 9, 2024
In selling, you should have various rules of engagement when it comes to cultivating a prospect. Across the country, most salespeople just chase prospects. They do not follow any rules of engagement. They fundamentally lack a process, a decision tree, if you will, for deciding yes or no in terms of determining if a prospect is truly a prospect for them.
Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive
Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!
Iannarino
AUGUST 2, 2024
Unlock the secrets to finding the perfect sales book tailored to your needs with expert insights.
Martech
AUGUST 1, 2024
It is 2024, and we’ve all heard how AI can improve our email marketing efforts. But as we dive into generative AI tools like ChatGPT, it doesn’t take long to realize AI can yield lackluster results, inconsistent and off-brand content and campaigns that feel average. As AI use in business grows, too many companies and solo entrepreneurs try to use it to replace jobs.
Salesforce
AUGUST 8, 2024
Blast emails have been a go-to tool for marketers for years. They’re easy, cost-effective, and quick to get your message out to a large audience. But email marketing has come a long way since the days of batch-and-blast strategies. While blast email tools make it easy to send mass messages, the era of one-size-fits-all approaches is fading fast. Now, personalized email marketing is essential for creating meaningful connections and driving better engagement.
Search Engine Land
AUGUST 12, 2024
Creating high-quality , helpful content that drives search traffic is more important than ever. There’s nothing worse than pouring your heart and soul into a wonderful guide or blog post that nobody ever sees or churning out pieces with little value that disappoint or alienate your potential audience. Standing out from the crowd requires a delicate balance between optimizing content for search and creating pieces that truly resonate with users.
Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions
Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!
David Meerman Scott
AUGUST 13, 2024
Much of the buzz about ChatGPT and other LLM AI chatbots has been their use to query large sets of data found on the public web. Far more interesting to me, and where billions are being invested by venture capitalists right now, is how AI works with proprietary content.
Anthony Cole Training
AUGUST 30, 2024
In 2005, I read Dave Kurlan’s book Baseline Selling. Dave took the fundamentals of effective selling and used the baseball diamond and baseball terminology to explain his sales process. Baseball today is essentially the same game that was formalized in New York around 1840, but we know that selling has changed considerably. The baseball analogy is a strong one for developing a milestone-centric sales process with your team.
Iannarino
AUGUST 26, 2024
I started writing and publishing daily, including weekends, holidays, and any day that ends in the letter "y." Since making the decision in 2008 to write and publish daily, I have published every day, minus 13 days I was in Tibet. Over 14 years, I have published something like 5,400 articles. I will continue to write every day, as this is my practice, one I will keep until I can no longer push the keys on my computer.
Martech
AUGUST 6, 2024
Google’s loss in its federal antitrust case may mean huge changes for the company, web users and digital advertisers. It could result in a big hit to parent company Alphabet’s bottom line; more and better search choices for people; and lower-priced, more effective advertising. We won’t know until U.S. District Judge Amit Mehta hands down the penalties in a few months.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Salesforce
AUGUST 7, 2024
When a customer isn’t happy, businesses tend to scramble and try to turn things around. However, reactive marketing is like a Band-Aid. It might stop the immediate hurt or frustration, but it doesn’t fix the underlying problem. Eventually, the wound could be reopened. The way around this is to build customer loyalty with an “always on” marketing strategy.
Search Engine Land
AUGUST 14, 2024
Digital advertising has evolved quite a bit since I started working in paid media. PPC ad platforms work in a completely different way than they did just four or five years ago, with automation and AI featuring so heavily that you can’t work without them. Lead generation advertisers today have access to tools like broad match keywords and offline conversions – powerful when used right, but chaotic and expensive if left unchecked.
Force Management
AUGUST 29, 2024
The sales kickoff is a galvanizing moment for a sales organization, rallying the team around their purpose, strategy and goals for the year. As a sales leader, you've likely been a part of many of these kickoff events, and you may be familiar with the quick fizzle that sometimes happens once everyone gets back to their daily responsibilities. Driving behavior change with a SKO is no small feat, but consider the stakes - increasing competition, aggressive sales objectives, and highly guarded budg
Understanding the Sales Force
AUGUST 31, 2024
My wife and I add around 200 plants to our perennial gardens each year. She chooses the plants, decides where they should be placed, and I have the important job of digging holes. One thing I have excelled at in my hole digging responsibilities is cutting into the coaxial cable that makes up Dinger’s invisible fence, rendering it useless. As long as I know where I cut it I can splice it back together again and I have spliced that cable back together so many times that there are more splices th
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
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