Anthony Cole Training
SEPTEMBER 8, 2011
HOME ABOUT US SOLUTIONS INTEGRATED LEARNING CLIENT RESULTS FREE RESOURCES SHOPPING CONTACT US SALES BREW SALES FORCE ONE SELLING FOR LIFE. Does Your Team Need a Wake Up Call? Tony Cole can tailor a workshop or keynote that will help your team discover the spark of extraordinary motivation and success. Why Arent Your Salespeople Selling? Fix Your Problem Now.
Pointclear
SEPTEMBER 23, 2011
In a recent conversation on marketing approaches, friend and colleague Elizabeth Fairleigh, thE Connection , shared an interesting comment: “I was thinking about outbound telephone calls and why they are relevant today. It’s because there’s something about a human being’s voice that is powerful and personal—a welcomed experience in today’s hyper-digital market.
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Hubspot
SEPTEMBER 30, 2011
You may already use Facebook for personal reasons such as keeping up with your friends or sharing photos, but the idea of running a business page on the world's largest social network might still seem intimidating. Where do you start? What should your goals be? How much work will it take? Fret no more! This short video and blog post will offer step-by-step instructions on how to create a Facebook business page, covering some of the reasons why you should set one up and why its interactive elemen
Sales Gravy
SEPTEMBER 19, 2011
Hiring good salespeople is one of most important tasks a manager faces. Few decisions are more essential to the success of your company than who represents your products and services.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
SBI
SEPTEMBER 23, 2011
UNDERCOVER BOSS was CBS’s Emmy-nominated #1 new series of the 2009-2010 season, averaging 17.7 million viewers. Its premiere episode ranks as the biggest new series premiere since 1987 and the most-watched premiere episode of any reality series. Clearly they’re on to something. In case you’ve missed it, each episode follows a different executive as they leave the comfort of their corner office for an undercover mission.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Pointclear
SEPTEMBER 26, 2011
T oday we're pleased to have Paul Gillin as our guest blogger. Paul is a speaker, writer and B2B social media strategist. His latest book is Social Marketing to the Business Customer , co-authored with Eric Schwartzman. A lot of B2B marketers have chosen not to get on board the Facebook train for fear that Facebook's freewheeling culture clashes with their serious business.
Hubspot
SEPTEMBER 29, 2011
With over 800 million active users, Facebook can be a powerful channel for your business , no matter what you sell. Facebook business pages are becoming more customizable , and with page tabs, Facebook makes it possible to pull in your own custom content alongside the generic Facebook tabs like "wall," "info," and "activity stream." As a marketer, this allows you to create a much richer user experience with custom tabs.
Sales Gravy
SEPTEMBER 15, 2011
Your objective as the salesperson is to get the customer to share with you at least three reasons they need what youre offering. One of the three should be time sensitive. The customers time-sensitive need will allow you to close the sale now.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
SBI
SEPTEMBER 23, 2011
If you went to Dreamforce expecting to discover smart sales and marketing tools you didn’t yet know about, you’re in luck. But then again, “not so much.” My number one goal was to interview specific vendors (65 to be exact). The Expo was open for 21 hours during the four day event which seemed like plenty. When I did the math, however, I realized I would have to limit my visits to less than 20 minutes if I was going to see all 65 vendors.
Score More Sales
SEPTEMBER 19, 2011
Sales Tips and Strategies to Grow Revenues. Blog. About. Consulting. Training. Press. Speaking. 3 Top Sales Tips for Keeping Sales Focus. by Lori Richardson on September 19, 2011. Grow Sales. Focus in growing sales and revenues is challenging for many small business owners and entrepreneurs, let alone actual sales professionals. It takes amazing, ongoing focus on the activities that lead to new revenues in order to grow business and ultimately thrive as a company.
Pointclear
SEPTEMBER 15, 2011
Rachel Spasser is Vice President of Marketing at Ariba ; the leading provider of collaborative business commerce solutions. Rachel is a global marketing and business development executive with experience growing venture-backed, PE-backed and public companies in the Internet and technology sector. Online lead generation has become a bit like the California Gold Rush.
Hubspot
SEPTEMBER 7, 2011
Facebook's social network domination may frequently get challenged by emerging social media platforms like Google+, but the facts remain. With more than 750 million members in its user base, it's still the most popular social network around. And yes, businesses are beginning to understand its potential to help them achieve their marketing goals. In fact, 41% of B2B companies and 62% of B2C companies using Facebook have acquired a customer from it.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Sales Gravy
SEPTEMBER 7, 2011
Dont let wounds fester, and dont let grievances grow. If you suspect someone is holding a grudge, but youre not certain, see what you can find out. If you find evidence that someone is harboring a grudge, do what you can to clear the air.
Hubspot
SEPTEMBER 6, 2011
This is a guest blog post written by Jamie Turner. As the founder of the 60 Second Marketer, he is an in-demand marketing speaker and is currently writing a book entitled Go Mobile with Jeanne Hopkins, the director of marketing for HubSpot. I attended Dreamforce in San Francisco last week to learn about new sales and marketing tools and techniques. The hot topic this year was mobile.
Hubspot
SEPTEMBER 14, 2011
This afternoon, Facebook announced the release of a brand new feature, the Subscribe Button for profile pages. Ultimately, the new feature enables Facebook to support and provide even more publicly available content, which is a huge stride for its position in the search market. Up until now, users haven't had much control over what see in their News Feed.
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
Hubspot
SEPTEMBER 6, 2011
Despite the common misconception that email is losing its competitive edge with the emergence and popularity of social media marketing , it's still very much alive and kicking. In fact, when it's executed effectively, email marketing can be a powerful tool in both your top-of-the funnel and middle-of-the-funnel marketing efforts to generate new leads and nurture existing ones.
Hubspot
SEPTEMBER 15, 2011
With 200 million members, Twitter is one of the most popular social networks out there. But are you taking advantage of everything it has to offer for marketing ? Used effectively, Twitter can help you promote your content, provide helpful customer service, generate leads and customers, and much more. In fact, companies that use Twitter generate 2x more leads than those that don't, and 42% of companies that use Twitter for marketing have acquired a customer through it.
Hubspot
SEPTEMBER 8, 2011
When it comes to link sharing in social media, it turns out it's not about where you share it -- it's about what you share. New research from URL shortening service bitly focuses on how long a link is "alive” before people stop engaging with it and whether it matters what kind of content it is or where it was shared. By calculating what bitly is calling the link's 'half life' ( the time it takes a link to receive half the clicks it will ever receive after it’s reached its peak), bitl
Hubspot
SEPTEMBER 23, 2011
Event marketing can be tough. As there are quite a lot of moving parts involved, we wanted to help you get everything right. So here is your cheat sheet: an Event Marketing From A to Z infographic we designed in collaboration with Constant Contact. The infographic strives to cover everything you need to know about event marketing, from setting up a registration page and promoting it to the actual event execution and follow-up itself.
Speaker: Chris Paxton McMillin, President of D3 Training Solutions
There are plenty of great authoring tools for developing eLearning, but the one you select could directly impact your course's outcomes. Depending upon your learners’ needs and your organization’s performance goals, you could be overlooking considerations that impact the both effectiveness of your courses and how long it takes to finish them. From general capabilities to specific workflow structures, some aspects are critical when it comes to learning objectives and deadlines.
Hubspot
SEPTEMBER 1, 2011
This is a guest post written at Dreamforce by Jamie Turner, founder of the 60 Second Marketer. He is an in-demand marketing speaker and is currently writing a book entitled Go Mobile with Jeanne Hopkins, the director of marketing for HubSpot. I’m here at the Dreamforce event in San Francisco to learn about some of the new tools and techniques Salesforce.com and other vendors are promoting to businesses like yours.
Hubspot
SEPTEMBER 27, 2011
Over the course of the last few years of presenting data about Twitter , I've been asked a few common questions that, at the time, I didn't have the data to answer. One of the most common questions asked has been regarding click-through-rates (CTR). I started by analyzing the length of 200,000 link-containing tweets as well as the CTR the links in those tweets generated.
Hubspot
SEPTEMBER 21, 2011
When communicating with your target audience, it’s important to understand where most people will see and hear your messages as well as where they want to see and hear them. As part of your targeting tactics, you should look beyond where your audience can hear from you and think more about how they prefer to interact with you. As an example, the majority of your target market may be on Twitter , but they may actually prefer to interact with you through Facebook.
Hubspot
SEPTEMBER 23, 2011
Facebook shook up the social media world this week. The social networking giant released some major updates to its platform, which came as part of Facebook's annual f8 event and also included a few pre-event announcements. From this week's announcements, it's clear Facebook is leading innovation on the social web. Been under a rock or stuck in meetings all week?
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
Hubspot
SEPTEMBER 20, 2011
If you're someone who has been anxiously awaiting access to Google+ over the past few months, your wait is now over. This morning, Google announced it has officially released the ability to sign up for Google+ to everyone , with or without an invitation. Google's move to make the social network completely open to the public is based on a number of new improvements and additional features now available to users, which has propelled Google+ from 'field trial' to 'beta' status.
Hubspot
SEPTEMBER 22, 2011
Facebook now boasts 800 million users. The hype had been building up all day for Facebook's announcement about its 'major updates' to be revealed today at f8, Facebook's 4th annual developer conference, so were eager to tune into today's livestream of the announcements. After a funny introductory comedy routine from Saturday Night Live's Andy Samberg acting as Zuckerberg, Zuckerberg took the stage for his keynote, and the announcements have been made.
Hubspot
SEPTEMBER 29, 2011
As a follow up to the July blog post featuring 11 Mind-Blowing Mobile Marketing Infographics, we've kept our ear to the ground in order to bring more of the best to you. How Are Smartphones Being Used? This Tatango infographic was created by using a range of data culled via the Pew Research Centers , Internet and American Life Project. Inside the World of Android Usage.
Hubspot
SEPTEMBER 14, 2011
Social media can be a very valuable tool for promoting content. While it's a good idea to make sure you're spreading it to your direct network of fans and followers on sites like Facebook , LinkedIn, Twitter, and Google+, the true value that social media provides is its ability to spread content beyond your direct network of social media connections.
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
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