Anthony Cole Training
APRIL 2, 2010
HOME ABOUT US SOLUTIONS INTEGRATED LEARNING CLIENT RESULTS FREE RESOURCES SHOPPING CONTACT US SALES BREW SALES FORCE ONE SELLING FOR LIFE. Does Your Team Need a Wake Up Call? Tony Cole can tailor a workshop or keynote that will help your team discover the spark of extraordinary motivation and success. Why Arent Your Salespeople Selling? Fix Your Problem Now.
Closing Bigger
APRIL 27, 2010
'The question is formed in many different ways. I get it all the time. What is the best social media or social network for me to use? Which ones will my clients respond best to? Should I use social media or invest in search engine optimization? These are the wrong questions. Lets use a guerrilla analogy: What’s the best weapon for combat? The answer is: You need more than one weapon, you need multiple weapons, multiple approaches and a lot of redundancy and back-up.
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Hubspot
APRIL 27, 2010
Presentations are a great way to consume information and learn about new topics. Unfortunately, we all don't have the time and money to spend traveling to conferences to see them in-person. Fortunately, the web has helped solve this problem by making it easier to share and watch presentations. Slideshare has become a powerful resource for discovering new ideas.
Sales Gravy
APRIL 27, 2010
If youre a salesperson, their first impression of your business might be you! That means looking smart, arriving on time (or early), and looking the person in the eye when you greet them.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Score More Sales
APRIL 24, 2010
Sales Tips and Strategies to Grow Revenues. Blog. About. Consulting. Training. Press. Speaking. How Do You Manage Social Media and Projects? by Lori Richardson on April 24, 2010. Whether you are a small business owner or in management or an individual contributor, chances are you are going crazy managing (or trying to manage) many social media accounts.
Hubspot
APRIL 22, 2010
Yesterday Facebook released a like button for the internet. At their annual f8 Developer Conference, Facebook announced platform updates that work to integrate their platform with sites across the web. The event started with some fresh statistics about Facebook usage: More than 400 million people using Facebook 100 million mobile Users 100 million Facebook Connect users 25 billion items shared each month on Facebook Despite the enormity of these numbers, Facebook's announcements were all centere
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Hubspot
APRIL 27, 2010
Twitter can drive leads and sales. However, because of the simplicity of the Twitter platform , some businesses overlook simple ways to improve their business' branding on Twitter. Taking the time to optimize your brand on Twitter is important to help capture the ultra-short attention span of users scrolling through their Twitter feeds. One way to enhance your company's branding on social platforms like Twitter is by empowering all employees to be part of your company's brand online.
Closing Bigger
APRIL 30, 2010
'Enough. With the advent of Twitter there’s the follow Friday or #followfriday or #ff. People post lists of people they endorse or want to thank for their impact on them via Twitter. It may be the trend du jour but I feel for us hyper wired social media and web geeks People Friday is a much greater cause. We spend so much time behind our monitors or squinting at our iPhones and Blackberry’s that we have forgotten the purpose; PEOPLE.
Closing Bigger
APRIL 27, 2010
The question is formed in many different ways. I get it all the time. What is the best social media or social network for me to use? Which ones will my clients respond best to? Should I use social media or invest in search engine optimization? These are the wrong questions. Lets use a guerrilla analogy: What’s the best weapon for combat? The answer is: You need more than one weapon, you need multiple weapons, multiple approaches and a lot of redundancy and back-up.
Closing Bigger
APRIL 27, 2010
The question is formed in many different ways. I get it all the time. What is the best social media or social network for me to use? Which ones will my clients respond best to? Should I use social media or invest in search engine optimization? These are the wrong questions. Lets use a guerrilla analogy: What’s the best weapon for combat? The answer is: You need more than one weapon, you need multiple weapons, multiple approaches and a lot of redundancy and back-up.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Closing Bigger
APRIL 26, 2010
'This is another (unedited) excerpt from Guerrilla Social Media Marketing a new book by Jay Conrad Levinson and Shane Gibson set for release in September 2010. Engagement pages are designed to capture hearts and minds, not just e-mail addresses. Traditional internet marketers rely heavily on controlling the behavior of their visitors. This means reducing options and choices.
Hubspot
APRIL 28, 2010
The Following is a guest post by John McTigue, the co-owner of Kuno Creative , a Certified HubSpot Partner agency based in Avon, OH. You can read more from him on his blog or follow John on Twitter. Unless you are consistently feeding your inbound marketing machine with good, creative content, chances are you've seen a slow-down in traffic, search engine results and leads.
Hubspot
APRIL 30, 2010
With over 65 million professionals using their network, LinkedIn doesn't often get the buzz that Twitter and Facebook commands. However, a new tool introduced today gives LinkedIn members the ability to follow companies. Similar to a Facebook Fan Page, being a company follower on LinkedIn will get you specific status updates such as recent hires and promotions, new job opportunities and company profile updates.
Hubspot
APRIL 22, 2010
So you've been listening to your techie nephew talk about Twitter and Facebook. You understand the appeal from the social and networking perspectives -- but you're still stuck on one question: What, exactly, can social media do for your business? If you look at our experience here at HubSpot, one answer is clear: leads. The graph above represents leads generated on HubSpot.com from visitors who were originally referred to HubSpot via a social media platform like Twitter or Facebook between April
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Hubspot
APRIL 23, 2010
You know that commenting on blogs is a great way to extend your presence online, meet other bloggers, business owners, and potential customers, and ultimately drive more traffic to your own blog and website. But what makes a good blog comment? How do you go about "joining the conversation," as multitudes of well-meaning people are constantly haranguing you to do?
Hubspot
APRIL 29, 2010
Looking for a pastry shop in Boston? Or how about a late-night sushi cafe in Cambridge? Just whip out Google Maps and it will return a list of related locations with directions, photos, and even reviews of the destination. With location-based sites like Yelp, Foursquare, Twitter, and others on the rise, Google decided to enter the " location war " with Google Places , a tool that enables business owners to build a directory page in Google Maps.
Hubspot
APRIL 26, 2010
Lots of content savvy marketers will talk endlessly about that the best ways to build links. Many will tell you that the best way to do this is to create excellent, compelling, unique content on a regular basis, optimize and promote it. This method does have one inherent and obvious problem associated with it. Great content still relies on external forces, in the form of 3rd party webmasters, to pick up on your content and link to it.
Hubspot
APRIL 29, 2010
Facebook is dominating Twitter in usage in the United States, but the two social platforms are nearly equal when it comes to awareness. This is just one of many interesting data nuggets that were uncovered in a new survey conducted by Edison Research. The report is the most recent data from a three year tracking study conducted by Edison and Arbitron Internet and Multimedia research.
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
Hubspot
APRIL 27, 2010
HubSpot has been reaching out to online marketing experts to get their perspectives on the evolution of SEO and what it means for SMBs. One thing is clear, the pace of innovation is increasing and basic SEO building blocks are no longer enough to drive traffic and leads to your website. Jen Doyle of MarketingSherpa and Nick Stamoulis, President of Brick Marketing and a blogger with the SEO Journal , shared their thoughts on the five key SEO questions we've asked several other thought leaders.
Hubspot
APRIL 22, 2010
Research shows that internet users are increasingly turning not only to Google and search engines, but also to social media sites for news and information. And you've heard us say before that it's beneficial to let go of your content by publishing it in multiple places. After all, the more places you share content, the more eyes will see it. That's why we're excited about LinkedIn's new news-sharing features, announced yesterday.
Hubspot
APRIL 29, 2010
A little while ago, I published a free worksheet which helps marketers devise an inbound marketing strategy to support their revenue generation goals. A bunch of prospects, customers and partners have started using it. But, it's too complex for most to grasp. And involves a lot of work to complete. Our new marketing analytics tools makes it easier to get the data needed to run the model, but for non-customers who are new to the whole idea of actually predicting and measuring an ROI from inbound
Hubspot
APRIL 27, 2010
In this episode of Foursquare Cops , rival social media crime fighters The Facebook Investigators (FBI for short) and the Foursquare boys duel out who has the right to solve this next case. To catch the final episode, tune in next Tuesday at 12:00pm EDT here on our blog, or subscribe to our YouTube channel. Episode #3: "The FBI". Producer and Director: @ WoodyTondorf Starring: @ KylePaice , @ natehinchey Guest Starring: @ WoodyTondorf , @ repcor.
Speaker: Chris Paxton McMillin, President of D3 Training Solutions
There are plenty of great authoring tools for developing eLearning, but the one you select could directly impact your course's outcomes. Depending upon your learners’ needs and your organization’s performance goals, you could be overlooking considerations that impact the both effectiveness of your courses and how long it takes to finish them. From general capabilities to specific workflow structures, some aspects are critical when it comes to learning objectives and deadlines.
Hubspot
APRIL 22, 2010
Wondering how the rampant innovations in search and social media are impacting SEO best practices? HubSpot recently got input from Aaron Khalow of Online Marketing Summit on the evolution of SEO and what it means for SMBs. To continue the conversation, we asked two more internet marketing luminaries to weigh in on the topic. Sage Lewis of SageRock , a digital marketing agency, and Nathan Thompson of Marketing Experiments both agreed that as search gets more relevant through social media and real
Hubspot
APRIL 26, 2010
As companies continue to increase the percentage of leads that originate from inbound marketing, effective alignment of sales and marketing becomes a critical area of organizational design. If the two departments are managed as separate silos, the system fails. For companies to achieve growth and become leaders in their industries, it is critical that these two group be properly integrated The Problem Marketing is measured against aggressive lead quantity goals.
Hubspot
APRIL 22, 2010
It's no secret at HubSpot that we love marketing data , and believe that data helps all of us make better decisions for marketing and for our business. We publish tons of marketing reports , many of which are based on original research that we do. Highlights from the Marketing Charts: Inbound marketing focused companies generate leads at a 60% lower cost than companies who focus on outbound marketing Out of companies who blog, 46% have attracted revenue through their blog Out of companies who bl
Hubspot
APRIL 29, 2010
We all know that the "it" buzzword is ROI. Here at HubSpot we have a saying we live by: “ In God we trust ; all others must bring data.” -- W. Edwards Deming , physicist and quality improvement pioneer. So you know that you need to measure your marketing efforts. The problem many marketers have is figuring out what to measure. Here are a few tips to help decide: Where's the money going?
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
Hubspot
APRIL 27, 2010
Businesses are putting their money where their mouth is when it comes to inbound marketing. According HubSpot's The State of Inbound Marketing 2010 report, the majority of the 231 businesses surveyed said they planned to increase their 2010 inbound marketing budgets from 2009 levels. In fact, 88% of those surveyed are either maintaining or increasing their inbound marketing budgets.
Hubspot
APRIL 30, 2010
During Tuesday's website optimization webinar , Mike Volpe and I reviewed four different types of websites that had Website Grader scores ranging from 84 to 18 (three of which went down recently and only a little bit). Should the owners of those websites be concerned about lower Grader scores? Mike Volpe, HubSpot's VP of Marketing, said, "People should look at their website's score not as an absolute number but as a relative score to be used as a benchmark and referenced in much the same way as
Hubspot
APRIL 28, 2010
In January this year, Mark Gibson from Advanced Marketing Concepts and I ran a joint webinar entitled " How Marketing Agencies Can Help Clients Align their Sales & Marketing Messaging, Processes and Goals ". More than 200 attendees answered a series of questions about critical sales and marketing alignment issues. If you work as an inhouse marketer, are a small businesss owner or work at an agency, and you're trying to improve your sales and marketing performance, these poll results should h
Closing Bigger
APRIL 30, 2010
Enough. With the advent of Twitter there’s the follow Friday or #followfriday or #ff. People post lists of people they endorse or want to thank for their impact on them via Twitter. It may be the trend du jour but I feel for us hyper wired social media and web geeks People Friday is a much greater cause. We spend so much time behind our monitors or squinting at our iPhones and Blackberry’s that we have forgotten the purpose; PEOPLE.
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
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