July, 2010

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Why is Selling So Damn Hard?

Anthony Cole Training

HOME ABOUT US SOLUTIONS INTEGRATED LEARNING CLIENT RESULTS FREE RESOURCES SHOPPING CONTACT US SALES BREW SALES FORCE ONE SELLING FOR LIFE. Does Your Team Need a Wake Up Call? Tony Cole can tailor a workshop or keynote that will help your team discover the spark of extraordinary motivation and success. Why Arent Your Salespeople Selling? Fix Your Problem Now.

Sell 159
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Worthy Cause: Local Man is Fundraising for New Spandex Outfit

Closing Bigger

'Just kidding… but he does need skates. Ever thought of dropping everything to chase a dream? We all would… as long as it fit in to our busy schedules. BUT who has the time or the energy? I was chatting with Steve Jagger , my co-author for Sociable! , and he shared the new adventure his younger brother Kevin has undertaken. I had spoken with Kevin just a few months ago, at the time he was working for a US college media firm after putting in his dues on Bay Street as an investment ban

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Inbound Marketing vs. Outbound Marketing

Hubspot

Editor's Note : An updated version of this article has been published here: " Inbound Marketing and the Next Phase of Marketing on the Web ". When I talk with most marketers today about how they generate leads and fill the top of their sales funnel, most say trade shows, seminar series, email blasts to purchased lists, internal cold calling, outsourced telemarketing, and advertising.

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Please Don't Hang Up! Three Techniques to Connect with Prospects

Sales Gravy

If you want to successfully connect with your prospect, and earn the precious few seconds it takes to establish rapport and generate some interest, then you must put yourself into the mind of your prospect and enter the conversation that’s going on i

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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99% of Businesses are Being Stiffed! And You’re Probably One of Them.

SBI

Being picked last in gym class; standing by the punch-bowl while everyone else is dancing; or sitting alone at lunch-time in the school cafeteria; unfortunately, that’s what happens when the popular kids think you’re unworthy of attention. Software vendors are treating small business owners like the unpopular kids. While hundreds – make that thousands – of vendors offer exciting products, they’re intended only for the worthiest among us.

Angle 23
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Know an Ethical, Great Auto Dealership? Need Your Input ? Score.

Score More Sales

Sales Tips and Strategies to Grow Revenues. Blog. About. Consulting. Training. Press. Speaking. Know an Ethical, Great Auto Dealership? Need Your Input. by Lori Richardson on July 5, 2010. Having been contracted to find the “top” auto dealerships in five markets, it makes me curious to hear others comment on “what makes a great auto dealership?

More Trending

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Worthy Cause: Local Man is Fundraising for New Spandex Outfit

Closing Bigger

Just kidding… but he does need skates Ever thought of dropping everything to chase a dream? We all would… as long as it fit in to our busy schedules. BUT who has the time or the energy? I was chatting with Steve Jagger , my co-author for Sociable! , and he shared the new adventure his younger brother Kevin has undertaken. I had spoken with Kevin just a few months ago, at the time he was working for a US college media firm after putting in his dues on Bay Street as an investment banke

B2B 40
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Ben & Jerry's Drops Email Marketing In Favor of Social Media

Hubspot

Ben & Jerry's Ice Cream of Vermont announced in an email to their subscribers last week that they will be discontinuing their regular email marketing campaigns, in favor of social media. This was a major surprise - Usually, I think of social media and email marketing as having a close relationship and that they are most effective when used together.

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Three Body Language Tips to Improve Your Sales Effectiveness

Sales Gravy

As a commission-based sales rep, in many ways, you and the professor share a similar dilemma. The only big difference between you and the professor is that he's guaranteed a paycheck at the end of the month and you're not!

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A Powerful Weapon for Hunters

SBI

If you’ve got a hunting territory, or you both hunt and farm for prospects, then you spend great effort searching for new sources of leads. And there’s no better place than the Web for coming upon a large herd of prospects gathered in one place. I’m talking about online directories. Whether it’s Hoover’s, JigSaw, the white or yellow pages, or association directories, there are hunting grounds where leads are abundant.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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?Don't Fall Out of the Boat Here? And Other Business Advice.

Score More Sales

Sales Tips and Strategies to Grow Revenues. Blog. About. Consulting. Training. Press. Speaking. “Don’t Fall Out of the Boat Here” and Other Business Advice. by Lori Richardson on July 14, 2010. When I was in my 20′s I went river rafting for the first time. I didn’t go on just any-old river for my first time, but instead went on a river that had from Class III to Class V rapids in the Pacific Northwest.

Consult 48
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3 Lessons for Effective Communication in Selling

Anthony Cole Training

HOME ABOUT US SOLUTIONS INTEGRATED LEARNING CLIENT RESULTS FREE RESOURCES SHOPPING CONTACT US SALES BREW SALES FORCE ONE SELLING FOR LIFE. Does Your Team Need a Wake Up Call? Tony Cole can tailor a workshop or keynote that will help your team discover the spark of extraordinary motivation and success. Why Arent Your Salespeople Selling? Fix Your Problem Now.

Sell 142
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Budget - #7 Sales Solution for Improved Sales Results

Anthony Cole Training

HOME ABOUT US SOLUTIONS INTEGRATED LEARNING CLIENT RESULTS FREE RESOURCES SHOPPING CONTACT US SALES BREW SALES FORCE ONE SELLING FOR LIFE. Does Your Team Need a Wake Up Call? Tony Cole can tailor a workshop or keynote that will help your team discover the spark of extraordinary motivation and success. Why Arent Your Salespeople Selling? Fix Your Problem Now.

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Sales Guru Part II

Anthony Cole Training

HOME ABOUT US SOLUTIONS INTEGRATED LEARNING CLIENT RESULTS FREE RESOURCES SHOPPING CONTACT US SALES BREW SALES FORCE ONE SELLING FOR LIFE. Does Your Team Need a Wake Up Call? Tony Cole can tailor a workshop or keynote that will help your team discover the spark of extraordinary motivation and success. Why Arent Your Salespeople Selling? Fix Your Problem Now.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Sales Nuts - Finding Them in Your Sales Teams

Anthony Cole Training

HOME ABOUT US SOLUTIONS INTEGRATED LEARNING CLIENT RESULTS FREE RESOURCES SHOPPING CONTACT US SALES BREW SALES FORCE ONE SELLING FOR LIFE. Does Your Team Need a Wake Up Call? Tony Cole can tailor a workshop or keynote that will help your team discover the spark of extraordinary motivation and success. Why Arent Your Salespeople Selling? Fix Your Problem Now.

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Selling at 'C' Level

Anthony Cole Training

HOME ABOUT US SOLUTIONS INTEGRATED LEARNING CLIENT RESULTS FREE RESOURCES SHOPPING CONTACT US SALES BREW SALES FORCE ONE SELLING FOR LIFE. Does Your Team Need a Wake Up Call? Tony Cole can tailor a workshop or keynote that will help your team discover the spark of extraordinary motivation and success. Why Arent Your Salespeople Selling? Fix Your Problem Now.

Sell 120
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10 Steps to Effective Online Marketing For Small Businesses

Hubspot

The following is a guest post by Peter Rastello, the founder of Inbound Market Link , an Inbound Marketing agency specializing in helping small and medium, B2B and B2C businesses to succeed on the internet. If you are a marketing professional in charge of your small/medium sized business’ (SMB) Search Engine Optimization (SEO) and Inbound marketing, you are not alone.

B2C 72
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How to Create a New Facebook Tab in 3 Easy Steps

Hubspot

If you are serious about social media marketing, you have probably considered creating extra tabs on your Facebook page. You know about the business potential they carry—companies use separate Facebook tabs to create landing pages, interactive elements and special offers. But how do you go about doing it? We recently explored the tab creation path and found a fast and easy way of doing it.

Promote 71
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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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5 Email Marketing Mistakes to Avoid

Hubspot

Email marketing has been around for years. It is assumed that everyone on the web understands email because we have been receiving and sending messages for years. Even my extremely nontechnical mother uses email, although she refuses to use text messages. The thought of spending 10¢ to receive a text message from her son is just too much. I love you, Mom.

CRM 70
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Checklist: How to Start a Business Blog

Hubspot

Excellent content leaves the reader with something new that they didn’t have before. People like to get something from blogs they read. You don’t have to be Shakespeare to have a good blog. The fact is that web sites with a blog received 55% more visitors , 97% more inbound links and 434% more indexed pages than those that didn’t have a blog.

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Personal Brand: Good or Bad for Your Company?

Hubspot

There has been a good deal of discussion around whether having a strong personal brand is beneficial or detrimental to a company. Personal brand advocates claim that putting your name on your work and tweeting and blogging your own ideas and thoughts helps to enhance your own social standing, while also lending credibility and trust to your company.

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7 Reasons Social Media Is Bad for Marketing

Hubspot

While social media has contributed many great things to marketers, all of the good stuff doesn’t come without its own baggage. We have talked about the good side of social media for marketing a lot on this blog, but we have under-reported on the negative aspects that social media has brought to the marketing industry. Stepping back to think about it, these seven negatives are clearly consequences of the growth of social media as a marketing discipline. 7 Reasons Social Media Is Bad for Mar

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The Battle of the Authoring Tools: A 10-Point Comparison for Picking the Right One

Speaker: Chris Paxton McMillin, President of D3 Training Solutions

There are plenty of great authoring tools for developing eLearning, but the one you select could directly impact your course's outcomes. Depending upon your learners’ needs and your organization’s performance goals, you could be overlooking considerations that impact the both effectiveness of your courses and how long it takes to finish them. From general capabilities to specific workflow structures, some aspects are critical when it comes to learning objectives and deadlines.

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The Next Big Thing for Marketers: Social Magazines

Hubspot

The iPad has become the poster child for a new emerging device category: tablet computers. Much debate about this new device and category exists, but the numbers don’t lie. In the third quarter, Apple sold more than 3 Million iPads , meaning they sold almost as many iPads as Mac computers. The success of the iPad has also led to an accelerated amount of competition.

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What REALLY Matters in a Website Redesign

Hubspot

Do you run for the hills when it's time to bust out the wireframes and discuss redesigning your website? It's okay, not everyone was born to be a designer. Creating a new website can potentially be a long and arduous process - but it doesn't have to be! So many businesses get stuck on 'form OVER function' when trying to design or redesign a website.

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Survey: 0% of Internet Users Would Pay for Twitter

Hubspot

A recent study shows that Americans are not willing to pay for online services such as Twitter. The study was conducted by the University of Southern California at the Anneberg School for Communications and Journalism. From the research : "Although nearly half of those polled in a new USC survey said they have used free micro-blogging sites like Twitter, 0% said that they would be willing to pay for such a service.

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Facebook Explains How To Get More "Likes" and Clicks

Hubspot

Are you taking advantage of best practices when it comes to promoting news about your business on Facebook? Now you can check with Facebook's new Facebook + Media page , which launched Monday. The new page -- geared toward journalists but with implications for all businesses on Facebook -- includes best practices, tools to drive traffic and other insights for promoting news on Facebook.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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4 Social Media Methods for Generating Word of Mouth

Hubspot

Want to get people talking? Want to use social media to generate word of mouth? Here’s a secret: there are really only 4 ways to do it: Social Media Tool #1: Value. I don’t know about you, but I could go for a Grand Slam Breakfast from Denny’s. Mmm. Bacon and eggs. The truth is, I stayed far away from Denny’s – until they offered me a free meal.

Launch 64
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5 Ways to Get Out of the Pay-Per-Click Weeds

Hubspot

We see this happen time and time again: In the midst of managing a pay-per-click (PPC) campaign, marketers get bogged down in the details of the campaign without paying attention to what actually matters. What actually matters? PPC return on investment (ROI), of course. If you're managing a PPC campaign, you need to understand how all the little bits of data can play together and help you achieve a better ROI.

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Facebook Questions Launches: Marketers Cheer

Hubspot

Facebook recently passed 500 million users and now is adding an important new feature to its platform. Today, the social networking platform released Facebook Questions. This new feature allows users to ask questions to the “entire” Facebook community. As companies like Yahoo and LinkedIn have used a Questions feature for years, this is not an unprecedented addition, but it highlights the possibility for individuals to communicate in a new way with people outside of their direct Face

Launch 63
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3 Strategies to Run an Effective Google AdWords Campaign

Hubspot

Paid search is a complement to organic search, not a replacement. At HubSpot , we always stress the importance of creating valuable content to strengthen presence on search engines and generate high-quality website traffic. The importance of organic search, however, does not imply that paid search is entirely valueless. Paid search may target audiences different from those drawn from organic search and thus maximize your reach to potential customers.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con