January, 2020

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Implementing Core Sales Values to Help Your Sales Culture | Increase Sales 2020

Anthony Cole Training

In the 2nd post in our "2020: The Year for Sales Growth" blog series, our Founder and CLO Tony Cole, discusses the importance of maintaining core sales values within an organization, how these values relate to organized sports, the erosion of these said core values, and the impact they have (or can have) on your attempt to grow your sales organization and sales numbers in 2020.

Sports 188
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How to Scale Organic Traffic (Without Writing a Million Blog Posts)

ConversionXL

In-house SEOs and consultants alike are routinely challenged to find new opportunities to expand organic traffic. But the classic approach of researching new keywords then writing articles for those that match your domain strength doesn’t work for all sites. Take Quora, for example. It’s one of the largest social platforms, with over 300 million monthly active users and nearly 54 million pages in Google’s index.

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How to harness cognitive bias to win more sales

Membrain

“I like the sound of your solution, but I’ve already spent a lot of money with this vendor, so we’re going to keep trying to make it work.” “You seem to have built an impressive solution, but we really put a lot into our in-house solution, and even though it’s not working right now, we like it, so we’re going to keep building on it.”.

Sales 157
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For Women in Business Who Feel Like a Fraud

Women Sales Pros

Guest post by Maria Tribble, VP, Enterprise Sales, PathFactory [Note from Lori Richardson: This is an important post and I’m so thrilled Maria wrote it to share originally on Linkedin and gave us permission to post and share through Women Sales Pros. If it resonates with you, please share it as well. ] Maria says: This has been my part of my internal narrative and experience as a woman, a mother, and a technology sales professional.

Territory 147
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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New Data Reveals a Finding That Correlates to Sales Success

Understanding the Sales Force

We had a request for some data from one of our longtime partners. My knee-jerk reaction to her request was that it would be a big nothing burger. She asked for data that would show the difference between salespeople who are goal oriented and those who are not. I did not expect much of a difference except in the area of Motivation but I was wrong. Very wrong!

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Your Real Value Is in the Eye of the Buyer: Why What You Think Doesn’t Matter

SalesProInsider

Have you ever heard the saying, “ Beauty is in the eye of the beholder?”. It’s the same with value in the eye of the buyer. Buyers pay attention to the “beauty” or value that is most important to them; and can get confused, sidetracked, or start to debate the cost for items they don’t see of value. More Isn’t Always Better . That’s why, when I heard a speaker at a conference tell the audience they should have a long list of specific components and features for ALL the potential services they off

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19 best sales influencers you must follow in 2020

Salesmate

Back in the days, students and knowledge-seekers used to choose a guru. One man that can teach everything from skills to the meaning of life. Now the time has changed, and one guru is not enough! You have to suck every drop of knowledge from industry leaders to be in the legend league. Especially in sales, you need to know everything best and worst of the industry, from news to new sales techniques.

Technique 143
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Four Reasons Your Sales Training Fails

Membrain

Have you spent money on sales training without seeing rewards? Are its promises of increased revenue and the vision of stress-free management evaporating? Well, you are not alone.

Sales 138
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Time to Put a Stop to Buyer Objections

Engage Selling

It’s a friction point that holds you back from achieving sales success: buyer objections. If left unchecked, those objections will stop you dead in your tracks from being able to present a compelling proposal to your prospective customer.

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5 Ways Buyers Ask For—and Get—Lower Prices

RAIN Group

Win-win negotiation is the way to go…except in one situation: when the buyer has their hand in your pocket. Whether they're doing it intentionally or just out of habit, sometimes buyers try to push down seller prices just to see if they can. When they do, you should counter with value , but you also have to signal as you respond, "That won't work. I know what I'm doing.

Price 136
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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Is the Buyer Journey at the Heart of Your Sales Process?

SalesLoft

Like it or not, brands like Amazon set the gold standard for buyer experience. They made it so easy for consumers to get what they want (and what they didn’t even know they wanted). And with that, Amazon made salespeople’s lives much harder. How did they do it? Well, in addition to being expert data collectors, Amazon mastered the art of meeting the buyer where they are.

Process 122
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The 5 Keys to Sales Coaching

Anthony Cole Training

In this article, we discuss the "5 Keys to Sales Coaching", or 5 critical steps you must know and execute in order to get the best effort and results out of your salespeople, to help increase sales in 2020 and beyond.

Sales 181
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Using Conceptual Selling® to make better sales

Salesmate

Conceptual Selling® methodology is used for planning and executing customer interactions. This methodology ensures that businesses follow a customer-centric behavior and align sales activities with customers’ decision-making process. Conceptual Selling® was founded on one basic fact. Customers don’t buy a product or a service – they buy the concept that the solution is based on.

Sell 132
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Buying Patterns: what are they, and how to influence them

Membrain

A buying decision is a change management problem well before it is a solution choice issue. People don't want to buy anything; they want to resolve a problem in the least disruptive way.

Sales 135
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Is Your Sales Team Forgetting This Crucial Step?

Engage Selling

Could your sales team be forgetting about this crucial step? Recently, I was coaching a sales manager and we discovered that their inside store reps thought they were too busy to do a proper quote.

Sales 117
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The Deal Breaker That Prevents you From Hiring a Great Salesperson

Understanding the Sales Force

One of the questions we are often asked by HR Directors is, "Can people game the OMG assessment?" Of course they can try, but we have a very effective algorithm that smokes out those who attempt to cheat. It doesn't happen very often that somebody attempts a big cheat but when it does, it's almost magical in the way we uncover them. There is a very small percentage of salespeople who attempt an all out cheat.

Gaming 113
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1+1+1+1=1

Partners in Excellence

I’m a great fan of Ray Dalio’s, Principles. Today, he posted one of his principles: 1+1=3. The principle is that people collaborating effectively can accomplish more together than they can individually. (For those of you that got MBAs in the 80s/90s, the “management speak” of this concept was “synergy.”). When I see high performing organizations, one of the characteristics is this concept of synergy.

Trust 105
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Cold Emailing Executives: 10 Phrases to Avoid at All Costs

Sales Hacker

We all get a lot of emails. But if you ask anyone who has had a “C” or a “VP” at the front of their title, you’ll quickly learn that most modern executives face a firehose of sales reps, recruiters, marketers, and pick-your-brain-over-coffee-ers making direct requests for their time every day. Executives read so many cold emails, they get a front-row seat to the most overused email templates and the worst email writing habits.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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Oops! Bad reviews – How to close deals?

Salesmate

Type ‘business reviewing sites’ on Google’s search and it will give you many results such as G2 Crowd, SiteJabber, Capterra, Yelp, HundredX, Manta, Zomato, TripAdvisor. Oh, there are seriously too many reviewing sites for anything and everything on the internet. Besides these sites, how can we forget the popular social media sites like Facebook and Twitter, where hundreds of customers post their positive and negative feedback.

Closing 125
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How to get better results out of AI for your sales team

Membrain

Artificial Intelligence (AI) is all the rage in sales right now. But in my conversations with sales leaders, I’ve learned that AI is rarely delivering what it promises to sales organizations operating in a complex b2b environment.

B2B 128
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Gatekeepers Are Your Responsibility

Engage Selling

Good deals get stuck when you lack access to the right people to successfully close a sale. There are two ways that lack of access occurs.

Closing 122
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The Science Behind One Company's Top Sales Performers and Why They're So Much Better

Understanding the Sales Force

There are comparisons of apples to oranges, red or green, black or white, stop and go, and the most relevant and current of all, liberals to conservatives. In today's article, I'll share a hot/cold comparison of my own, but this one is about sales candidates. Back on January 9, my article about why 3 good salespeople failed and 3 so-so candidates succeeded , used the results of a top/bottom analysis to identify the reasons why.

Sales 112
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The Battle of the Authoring Tools: A 10-Point Comparison for Picking the Right One

Speaker: Chris Paxton McMillin, President of D3 Training Solutions

There are plenty of great authoring tools for developing eLearning, but the one you select could directly impact your course's outcomes. Depending upon your learners’ needs and your organization’s performance goals, you could be overlooking considerations that impact the both effectiveness of your courses and how long it takes to finish them. From general capabilities to specific workflow structures, some aspects are critical when it comes to learning objectives and deadlines.

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As a venture capitalist, what are some red flags that would make you reject a startup immediately?

SaaStr

Q: As a venture capitalist, what are some red flags that would make you reject a startup immediately? First, there is a lot of marginal behavior that doesn’t lead to an immediate rejection, but does lead to immediate skepticism: Metrics that don’t quite make sense. Weird metrics like “Quarterly MRR” or odd ways to describe revenue are immediate flags.

Meeting 110
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Part One: Introverts Can Sell | Developing a Sales System [Podcast]

Sales Gravy

Can introverts sell? Jeb Blount author of Sales EQ, and Mathew Pollard author of The Introvert's Edge, break down the myths about introverts and selling. In part one of this series, you'll learn why successful introverts employ a consistent, repeatable sales system. Listen to Part Two of Introverts Can Sell Listen to Part Three of Introverts Can Sell Listen to Part Four of Introverts Can Sell Listen to Part Five of Introverts Can Sell Listen to Part Six of Introverts Can Sell Can introverts sel

Sell 108
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5 Data-Backed Ways to Crush Your Sales Goals in 2020

RAIN Group

It's 2020 and now is the time to begin executing on your plan to blow the doors off your sales goals. But where should you begin? What’s going to make the biggest difference? What are others doing that's working today ? To answer these questions, we looked across our sales research studies and pulled out 5 key ways Top Performers stand out compared to The Rest.

Sales 107
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6 sales tech stats from the latest SST report that may blow your mind

Membrain

Smart Selling Tools (SST) released its 2019 sales technology benchmark survey recently*, with data comparisons against 2017. Much of the report validates what we already know about sales tech: That it continues to grow at a breath-taking rate. But the details of the report should give us all pause as we reflect on the future of the sales industry.

Sales 123
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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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The Number One Skill to Look for When Hiring | Sales Strategies

Engage Selling

When it comes to hiring, the number one skill or behavior to look for is teachability/coachability. As a manager, you want people who don’t think they know it all.

Sales 106
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An Inside Look at Why 3 Good Salespeople Failed and 3 So-So Salespeople Succeeded

Understanding the Sales Force

You hired a great salesperson that didn't work out. You hired a so-so salesperson that did work out. You hired another great one that kicked ass, and another one that was so-so. That's the story of hiring salespeople. It's mostly hit or miss with an emphasis on miss. In this article I'm going to share an actual example that illustrates why this happens so frequently.

Sales 105
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Should Your Free Edition … Be Even Free-er?

SaaStr

Aaron Levie and Karen Appelton, his ex-head of partnerships came to the 2018 SaaStrAnnual.com to talk partnerships and one point on “free” deeply resonated with me. Aaron said he wished his API could be 100% free for everyone , for everything. He said he lamented that the reality was that wasn’t practical for Box’s current business — but he wished it could be.

Niche 107
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Enablement Metrics Increase Win Rate, Report Finds

Highspot

Experts have found that setting goals improves the performance of employees. By creating goals tied to larger organizational efforts, individuals are more motivated because they understand how their role makes a wider impact. Goals and their corresponding metrics also give managers the ability to track progress and provide ongoing feedback where improvement is necessary.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con