June, 2013

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Busting Sales Myth #4 - It's the Nature of the Business

Anthony Cole Training

'Over the years, I have been very fortunate to work with a lot of very successful companies in many industries across the US. Over the years, I have found some very common responses to our sales and sales management training programs. Some of the responses I would consider legitimate and reasonable; others I put in the category of myths. Our standard operating procedure of beginning our work with a client is to evaluate their sales organization.

Education 191
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Sunday Morning Blog — Smart Selling Tools

A Sales Guy

'When I was a kid, I used to build forts. I loved it. We’d snag all the scrap building supplies from the houses going up in the neighborhood and build the elaborate forts. They were multi-story, multiroom shanties. These things were a kids paradise. You could never stand up in them, but they would have carpet from ceiling to floor. You’d be able to go from room to room through trap doors and secret cut outs.

Sell 129
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Stop Copying Your Competitors: They Don’t Know What They’re Doing Either

ConversionXL

'I hear this all the time. “ Our competitor X is doing Y, we should do that too ” or “ X is market leader and they have Y, we need to have Y “ There are 2 key things wrong with it: The reason they have Y (menu, navigation, checkout, home page layout etc) the way it is, is probably random. In 50% cases it’s what their designer came up with (and most likely not because of a long, thorough analysis and testing) or they just copied another competitor.

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What Google Might Know about Hiring Salespeople

Understanding the Sales Force

'Understanding the Sales Force by Dave Kurlan The NY Times posted a story on June 20 about Google, their recruiting efforts, and big data. The story really doesn''t reveal that much but there is an interesting quote (that I will get to shortly) that is relevent to hiring salespeople. When we help companies get the sales selection piece right there are several components that we tweak.

Education 109
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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4 Reasons Low-Price Customers Are Destroying Your Business

The Sales Hunter

'Quit kidding yourself! You’re not making any money off the low-price customer, regardless of what you think. Let me give you 4 reasons. Reason 1: The customer who demands a lower price from you is also going to be the customer who nags at you all the way through the sales process and long afterward. Low-price customers are wired to think they can get everything cheap and they can get people to do for them whatever they ask.

Price 110
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Shallowness And Networking!

Partners in Excellence

'It’s clear we’re in a frenzy of networking and connecting. There seems to be a rush to establish connections, friends, whatever. People are reaching out, connecting, racking up the numbers. They’re using every channel possible–LinkedIn, Twitter, Facebook, Google +, and more. But then there’s this odd phenomena. . Somehow, I’m under the mistaken opinion the purpose of networking and connecting is to form some sort of relationship.

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The Cause and Effect of Leadership

A Sales Guy

'Chad Malchow. I’m skipping this weeks WITCE Wednesday (I hate that name, so if someone could please offer another it would great.) to share a guest post. Chad Malchow is Sr. Vice President of North American Sales for Return Path and one smart cat. Return Path is a client and I have been working with Chad for a few months. As part of our work I asked Chad to think about leadership and the work we’re doing and put it into post form to be published here.

Meeting 123
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Get Off the Internet – My Thoughts on the US Government, Google, Facebook and Privacy

Closing Bigger

'Privacy is a Myth on the Internet. Last week news broke globally that the US Government has unfettered access to most social networks and data stored by them. PRISM is a program/mandate that is supposed to protect the USA from outside threats but Germany and many other members of the EU are deeply concerned. This all began with a leaked PowerPoint outlining PRISM.

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How B2B Marketing and Sales Alignment is Like a Relay Race

Pointclear

'At a recent high school track meet I cheered on our team in several heats of the 4 x 100 and 4 x 400 relays and mused that we can look to track and field athletics for inspiration and tactics for marketing and sales alignment. Handoffs of qualified leads from marketing to sales can be as smooth and technically precise as those of the sprinters on a relay track team.

B2B 98
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8 Reasons Your Customers Don’t Care

The Sales Hunter

'If you want to close more sales, you better first do something about these 8 reasons your customers don’t care: 1. Why should they care about you when you don’t care about them? Don’t even try faking it. If you do try to fake that you care, your customer will throw you out even faster. Successful salespeople care about their customers. 2.

Customers 101
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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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“We Don’t Have The Budget”

Partners in Excellence

'“We don’t have the budget” strikes fear into the hearts of all sales people. Asking for budget is one of the standard BANT qualifying questions. No budget, we disqualify and move on. But in doing this, we walk away from huge opportunities. In fact, a huge number of sales result in situations where there has been no budget. If we are embracing the Insight Selling, many times we are making the customer aware of opportunities to grow, opportunities they may be missing, ways to

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Busting Sales Myth #5 - "I've Been in Selling _ Years!"

Anthony Cole Training

'What does sales experience have to do with sales success? "It depends" would be the most appropriate answer. If your experiences in sales - the wins, the losses and the close calls - provide you with lessons that help you grow and change, then your experiences can have a significant impact on your sales success and the rate at which you achieve that success.

Sell 169
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Success Saturdays — 10 Traits of Extremely Successful People

A Sales Guy

'I found this great post on the ten traits of extremely successful people. I thought the list was unique. Many of the traits were different from what we usually see. I also liked the list because it reinforced some of things I’ve talked about on this blog when it comes to hiring, making the sale, identifying talent etc. What do you think of the list?

B2B 121
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Personality Tests, Sales Candidate Selection - How Tests Measure Up

Understanding the Sales Force

'Understanding the Sales Force by Dave Kurlan A recent article in Columbus Business First discussed background checks and use of personality tests. The most important line in the article read, " Personality often is the best insight into whether a person is a good cultural fit for a specific company.". Notice that they didn''t say that personality is the best insight into whether a person will succeed in sales.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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The Incredible Power of Connection Using Three Lists to Grow Business

Score More Sales

'If I could give you a sales team of enthusiastic champions to build your visibility and ultimately your revenues without writing a check, would that be helpful? That is exactly what happens through the powerful strategies of connecting to the right people for the right reasons. I am convinced that with the power of connection, nearly anything is possible.

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Your Customer Has Changed. Have You? 6 Questions You Must Answer.

The Sales Hunter

'What parts of your sales process are you still using that your customer couldn’t care less about? Below are 6 questions you must ask yourself about your selling process: 1. What percentage of my customers have done research on the internet before meeting with me? At what point during the sales process are they doing this? If they’re doing it before you meet with them, I would refer to this as exploratory.

Customers 100
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“Hiding” Behind Social Selling

Partners in Excellence

'The post, “ What’s All This About Social Selling,” provoked a lot of reaction. As I started reading the discussions, I started thinking more. Do the “social tools,” make us less social? As you know from the article, I believe “social selling” or “social business” starts with a set of beliefs or values about how you want to connect with, engage, and create value for the customer and prospects.

Sell 99
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Busting Sales Myth #5 - "I've Been in Selling XX Years!"

Anthony Cole Training

'What does sales experience have to do with sales success? "It depends" would be the most appropriate answer. If your experiences in sales - the wins, the losses and the close calls - provide you with lessons that help you grow and change, then your experiences can have a significant impact on your sales success and the rate at which you achieve that success.

Sell 155
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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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HELP!!! – This Poor Sales Person Can’t Sell!

A Sales Guy

'It’s not uncommon for me to get emails requesting help from sales people or sales leaders. But, I got one this morning and I felt terrible for this person. They are dying on the vine and are desperate to break the sales code and start selling before they give up entirely. You can feel this person’s frustration and agony. They are clearly not happy.

Sell 120
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Sales Leadership Challenges to Having a World Class Sales Force

Understanding the Sales Force

'Understanding the Sales Force by Dave Kurlan World-Class Sales Organization. We hear those words a lot. Some companies aspire to it. Others claim to be there already. You are more likely to hear claims like those from a large enterprise, but you have better odds of actually finding it in a small to midsize company. World-Class Sales Organization. Some would say it''s a description of a company''s people.

Sales 89
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Invest in your Network to Build Sustainable Business

Score More Sales

'In a world where business people and sellers are working to stand out and make a difference, there are a lot more people telling then showing exactly how to do so. It must have been fate that got me in front of new author Porter Gale at the IBM Smarter Commerce Global Summit held recently in Nashville. She gave a wonderful keynote talk on the main stage and then I listened to her talk at the IBM Superwomen’s Group Luncheon where she was a panelist.

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Customers Buy Features at COST. You Sell BENEFITS at a Profit.

The Sales Hunter

'Why would anyone pay more for something? Unless they see some sort of value or benefit in it, they wouldn’t. This is why customers simply won’t pay more for anything they view as a commodity or — in sales terms — ”a feature.” If that is the case, then why do so many salespeople spend their time doing nothing but selling product features to customers?

Sell 98
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The Battle of the Authoring Tools: A 10-Point Comparison for Picking the Right One

Speaker: Chris Paxton McMillin, President of D3 Training Solutions

There are plenty of great authoring tools for developing eLearning, but the one you select could directly impact your course's outcomes. Depending upon your learners’ needs and your organization’s performance goals, you could be overlooking considerations that impact the both effectiveness of your courses and how long it takes to finish them. From general capabilities to specific workflow structures, some aspects are critical when it comes to learning objectives and deadlines.

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Lean Sales And Marketing, The Cornerstone To Accelerating Revenue Growth

Partners in Excellence

'So much of the writing about lean focuses on waste reduction. That’s great stuff, we want to make sure we aren’t doing unnecessary work or producing waste. But, at least for marketing and sales professionals, that’s not the real reason to start your lean journey. (I know I have some lean professionals groaning, but hang in there).

Growth 98
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Sales Success - The Perfect Formula from Jonathan Farrington

Pointclear

'You can read more from Jonathan over at his award winning blog The JF Blogit , which attracts thousands of visitors every day, and of course you will constantly find fresh resources on Top Sales World. I had the pleasure to sit down and chat with my colleague and friend Jonathan Farrington. Jonathan is Senior Partner for Jonathan Farrington Associates and CEO of Top Sales World, based in Paris and London.

Finance 85
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What You Challenge Matters — the 3 Areas Where Sales Can Challenge its Customers

A Sales Guy

'Unless you’ve been under a rock in sales, you’re keenly aware of the growing popularity of the Challenger Selling approach. The Challenger selling approach is the result of a substantial study by the CEC (Corporate Executive Board) that showed; sales people who challenged their customers and prospects out performed those who didn’t.

Customers 119
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We Get Mail!

Engage Selling

'Glad to see we are making an impact! Today I received the following note in response to a meeting request: “Yes, let’s meet face to face for sure! I might even ask for your autograph since, with how much I watch your amazing videos – you’re kinda like a sales training celebrity/hero to me” Always [.].

Meeting 78
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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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Inside Sales Power Tip 116 – Call Deep

Score More Sales

'A common issue among newer remote (inside) sales pros is that we tend to latch on to one person within a company to call on. Oh, you might do a little research and maybe even call someone else in the prospect company, but we often stick with that one guy or gal who actually took our call or replied to our email. That’s “your” guy.

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VIDEO SALES TIP: What You Must Know About the Internet and Your Sales Process

The Sales Hunter

'Your customer is researching on the internet before they even talk to you. Too many salespeople are afraid to talk to their customer or prospect about what they’ve learned on the web. You don’t need to be afraid! Instead, embrace and initiate dialogue about what they’ve learned on the internet. . Check out the below video to hear why this is vital to your sales process: Copyright 2013, Mark Hunter “The Sales Hunter.” Sales Motivation Blog. .

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My Best Mentor

Partners in Excellence

'I saw a post on this topic today. It caused me to pause and reflect. I’ve been very fortunate to have had some outstanding mentors. Naturally, I thought of my Dad and Mom, they certainly are in the top 5. There have been dozens of people that I’ve considered to be mentors, they’ve been in my life for a period of time, had an important impact.

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Good Reads for B2B Sales - Are You Drowning in Sales Quota?

Pointclear

'Keeping up to date on the latest innovations and opinions in sales can be time-consuming, especially in the the digital space. Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. Will Google Glass Revolutionize Buying and Selling? In this article, Gerhard Gschwandtner raises an interesting question about Google’s latest technology, Google Glass.

Quota 85
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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con