June, 2014

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Eliminate the Dreaded Sales Oops!

Anthony Cole Training

'I don’t know if this has ever happened to you, but occasionally I send out an email without the attachment. What is interesting here is that the sender replies that they didn’t get it, I deny it, go back to my email sent folder to validate that I did it and I sent it out… only to find out that Oops! I did it again. There’s no little paper clip in the corner which informs me that, once again, I failed to execute my email process completely.

Sales 198
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Creativity Takes Guts Most People Don’t Have

A Sales Guy

'I’ve talked about the importance of creativity on this blog a bazillion times. Creativity is the killer differentiator. It’s what separates the average from the bad ass. In many cases being creative however takes guts most people don’t have. Could you do this if you were a flight attendant? A better question, would your company let you do this?

Gaming 146
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Everything CTA – size, location, color. The works.

ConversionXL

'According to the latest data by Wingify , makers of Visual Website Optimizer , almost 30% of all A/B tests their customers are running are CTA button tests. What is even more interesting, is that only one in seven A/B test campaigns produces a statistically significant improvement. But when it does produce a significant improvement; the average increase is 49%.

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This is the One Thing Missing from the New Way of Selling

Understanding the Sales Force

'Understanding the Sales Force by Dave Kurlan I subscribe to several newsletters written by medical doctors who practice natural medicine. They not only provide healthy nutritional advice and natural cures, but also expose the mainstream media, doctors, FDA and pharma for pulling the wool over our eyes and publishing so much misinformation. And the misinformation is killing people!

Sell 110
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Living with F.E.A.R

Closing Bigger

'Fear can often be our friend. It’s what has kept us alive as humans for many millennia. We are wired to be full of fear when we sense a threat in our environment. It’s what makes us think twice about climbing a rock face without a rope or jumping off a bridge just for the fun of it. As a sales person, a little bit of fear can give you an edge and make sure you prepare for your big presentation or pitch.

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“Turtles Only Make Progress When They Stick Their Necks Out*”

Partners in Excellence

'We often wonder why we aren’t making progress. Our results aren’t improving, we don’t seem to be growing. We may be doing OK, but we aren’t doing great, we just get by. If we really want to excel, if we want to outperform others, we have to take risks, we have to do things we’ve not done before, we have to make mistakes.

Represent 106

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You Don’t Have To Be Liked To Sell

A Sales Guy

'There is an old adage that says; people don’t buy products or services, they buy you. I call bull s**t. People buy solutions, fixes and opportunities. People buy change, change that makes their world a better place. They don’t buy the people selling. But. With that said, people won’t buy from you if you’re an a **e, dishonest, inconsiderate, unprepared, unknowledgeable, selfish, curt, combative, demeaning, unhelpful, distant, self-absorbed, mean, egotistical, unfocused

Sell 132
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9 Things You Should Know About Social Login & CRO

ConversionXL

'We are always striving to boost conversion rates and encourage users to engage more. Forward-looking businesses are using social login, also known as social sign-on, to do just that. For the uninitiated, social login allows users to access websites using their existing social account IDs – such as Facebook, Twitter, Google+ and LinkedIn. Not only can it enhance the user’s experience on your site – no need to fill out a registration form or remember yet more passwords – it also allow

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The Sales Epidemic That is Neutralizing Salespeople Everywhere

Understanding the Sales Force

'Understanding the Sales Force by Dave Kurlan The Selling Power Blog published a new article of mine, The Top 10 Steps Salespeople Can Take to Improve. The article includes a really terrific video on the importance of tonality. I thought it would be helpful to expand on item #5, Persistence, because selling requires more persistence than ever before.

Territory 107
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Why Your Sales Team is So Afraid of Price (and What You Can Do About It!)

The Sales Hunter

'In the sales profession, one of the touchiest subjects is price. I rarely run into a salesperson or sales manager who does not want to discuss price. Arguments are varied, but in the end they are centered around one core contention: The price point is a big reason for lost sales. The argument of price […].

Price 109
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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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5 Ingredients To Win In Sales

Score More Sales

'To win in sales you, and your company, need a recipe for success. The ingredients to win in sales must be pure and of high quality to create a great, high-end, finished product. Here is what we believe it takes to compete with a strong solid sales team that closes the right deals with great sales velocity. Keep it Simple – the very best repeatable recipes are the ones that are simple to make.

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What is the Toughest Thing About Sales?

Anthony Cole Training

'Prospecting, prospecting, prospecting. I may have shared this story in the past, if so, I apologize. But it''s a very good story. I was in my second year of my insurance career with National Life of Vermont. This event took place at the Cincinnati Association of Life Underwriters Annual Recognition Holiday Dinner. It was held at Western Hills Country Club, here in Cincinnati.

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According To The Data, Salespeople Should Work On Saturday And Play Golf On Monday

A Sales Guy

'This is a guest post from Mark Roberge, Chief Revenue Officer at Hubspot. Mark has done some amazing things at Hubspot and the data they’ve been gathering on sales and marketing is impressive. This post on email timing is a great example of connecting with prospects. I hope you like it. Break it down Mark – This is an actual email thread I had with the VP of Global Sales Operations at a $10B+ revenue company.

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Finally, A Social Media Marketing Strategy That Puts You Right In The Middle Of Your Target Market

ConversionXL

'Most conversation about social media strategy sucks. Write compelling headlines, use interesting photos, follow “influencers” Pfffft… what a crock of s**t. I’m going to blow the doors wide open on why most social media marketing strategies are garbage & why even the halfway decent ones still aren’t nearly as effective as they could be.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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The 10 Keys to Effective Group Sales Presentations

Understanding the Sales Force

'Understanding the Sales Force by Dave Kurlan When you speak at as many events as I have over the past 3 decades you come to expect certain things. As you consider each of the following scenarios, try to make a comparison as to how it might compare with the sales calls and presentations you make to groups: Scenario 1: When I am the keynote speaker at an event, people have much higher expectations of me as a speaker, the entertainment factor, and the potential take aways from my topic.

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7 Tips Every Graduating Senior (And the Rest of Us) Need to Know

The Sales Hunter

'Sure, these are tips for graduating seniors. Honestly, though, I think they are tips for the rest of us as well. Here goes… 1. You will become whom you choose to associate with. The best way to be successful is to spend time with successful people. If you wanted to play football, you wouldn’t hang […].

Sell 104
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“Checking In,” Is Not A Next Step!

Partners in Excellence

'For those of you that know me, this won’t be a stunning confession, but I really struggle with my impatience. I try to rein it in–I’ve stopped tapping my pen, incessantly, on tables in meetings (though my legs are bouncing up and down under the table). I’ve learned to count to 10–well maybe 100, before jumping in on a review.

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Getting Consistent Prospecting From Sales People - Rules 1,2,3

Anthony Cole Training

'Let''s start today by looking at a couple findings from the Objective Management Group Sales Force Evaluation: Will Prospect. Prospects Consistently. The difference between the two findings is this: Will Prospect - this is a sales person that will prospect as long as they are managed to do so. Prospects Consistently - this is the person that realizes that hunting/prospecting IS THE JOB and they do this with or without your supervision.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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Do You Have The Grit of This Honey Badger

A Sales Guy

'You’ve got to watch this video. Not only is it cute, but this little s**t is persistant. He just keeps coming and coming, not matter what his zoo keepers throw at him. Persistence, determination, grit, stick-tuitiveness, or what ever you want to call it, is at the core of all successful people and sales people, good sales people personify it.

Sales 126
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Finally, A Social Media Marketing Strategy That Puts You Right In The Middle Of Your Target Market

ConversionXL

'Most conversation about social media strategy sucks. Write compelling headlines, use interesting photos, follow “influencers” Pfffft… what a crock of s**t. I’m going to blow the doors wide open on why most social media marketing strategies are garbage & why even the halfway decent ones still aren’t nearly as effective as they could be.

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The Sales Conversation CEO's & Sales VP's Must Have with HR

Understanding the Sales Force

'Understanding the Sales Force by Dave Kurlan HR Directors love our sales candidate assessments because when they finally learn to select the right salespeople their job becomes easier and they become heroes! Promises of great success would lead you to believe that this is not a difficult sale but it doesn''t always go that smoothly. Today there are two classes of HR Directors working at companies.

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Sales – Who You Know or What You Know

Score More Sales

'For years and years in sales it was all about who you knew, and who knew you. Referral selling was the bane of my grandmother’s fine women’s apparel store business – a concept in business which America was built on. (I wrote about my grandmother’s store earlier this year on the Hubspot Inbound Sales blog). The rampant web of social knowledge these days has parted the waters.

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The Battle of the Authoring Tools: A 10-Point Comparison for Picking the Right One

Speaker: Chris Paxton McMillin, President of D3 Training Solutions

There are plenty of great authoring tools for developing eLearning, but the one you select could directly impact your course's outcomes. Depending upon your learners’ needs and your organization’s performance goals, you could be overlooking considerations that impact the both effectiveness of your courses and how long it takes to finish them. From general capabilities to specific workflow structures, some aspects are critical when it comes to learning objectives and deadlines.

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What’s The ROI Of Stupidity?

Partners in Excellence

'I wrote, How Can We Deliver Insights Without Critical Thinking Skills? Along with Mike Kunkle’s 22nd Century Selling Skills presentation, it’s stirred up some interesting discussions. My friend, Gary Hart , stirred the pot a little by posing the question, “Is there an ROI in developing critical thinking skills?” I think it’s an awesome question, I think unconsciously, that may be in the minds of many business and sales leaders as they look for solutions to help

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Pay Attention and Avoid Sales Collisions

Anthony Cole Training

'Ok, so are you one of those busy execs or sales people who continually conduct business or meeting while talking and driving? Well, if you are, you might be headed for a "sales collision.". If you have seen my previous messages, you know that I taught my daughter to drive. I taught her the right habits and gave her an opportunity to practice those habits.

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It Takes Heart To Sell

A Sales Guy

'Selling is more than the numbers. It’s more than quota. It’s more than pipeline and conversion percentages. Sales is more than dollars that exchange hands. Yet we dedicate crazy amounts of time to these very things. To sell we have to connect with the pain of our buyers. To sell means we’ve connected with the challenges our prospects face.

Sell 125
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A Social Media Marketing Strategy That Isn’t Focused On “Creating Compelling Content”

ConversionXL

'Most conversation about social media strategy sucks. Write compelling headlines, use interesting photos, follow “influencers” Pfffft… what a crock of s**t. I’m going to blow the doors wide open on why most social media marketing strategies are garbage & why even the halfway decent ones still aren’t nearly as effective as they could be.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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Top 20 Reasons Why Data May Not be the Key to Boosting Sales

Understanding the Sales Force

'Understanding the Sales Force by Dave Kurlan I read somewhere that data was the key to boosting sales. Really? Says who? When you look into the "who" it should come as no surprise that it''s the companies that provide data analytics that say so. Don''t get me wrong - data, and especially the right data, can be very useful. But data, by itself, doesn''t boost anything.

Sales 96
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7 Tips to Score More Sales This Week

Score More Sales

'Whether you are ending your week, starting your week or somewhere in between you can put these 7 tips to score more sales into play at any time. Sales is such a mental game, and being able to tackle your day with an edge will assist you in big ways. Being able to plan and anticipate what is ahead in your selling week is massive when you can put that into play.

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Lot’s Of Activity, No Results!

Partners in Excellence

'Everyone I encounter is very busy. Virtually everyone I meet works long hours. Their schedules are filled with meetings, calls, all sorts of things. Many people seem to wear their “busyness” as a badge of honor, as if “real business people do a dozen meetings a day, handle 300 emails and make a dozen phone calls.” They seem to look down on those that don’t.

Quota 97
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Do You Know Where Your Sales Business Plan Is?

Anthony Cole Training

'A guest blog post by Walt Gerano, Sales Development Expert. Growing up, I remember, just before the 11o’clock news came on, there was a message on the screen that asked the question, “It’s 11 o’clock - do you know where your kids are?” Well, it’s the middle of June and my question is, “Do you know where your business plan is?" Do you know where you stand?

Sales 170
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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con