July, 2009

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Social Media Strategy and Resources List

Closing Bigger

I’m doing a webinar for the Association of Professional Design Firms this morning and while I was compiling a resource list for them I thought I might as well blog it instead. I’ve put up a lot of video, podcasts and blog entries up in the past month on Social Media Strategy and tools so I thought I would build a topic map. Most of this content is inspired by the book “ Sociable!

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I'm So Busy I Don?t Have Time To?

Sales Gravy

When you convince yourself that you are so busy, you won’t focus on the most important task at hand such as working your business growth action plan. The activity of the moment will keep you in a very reactive state instead of a proactive one.

Growth 40
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Social Media Strategy and Resources List

Closing Bigger

'I’m doing a webinar for the Association of Professional Design Firms this morning and while I was compiling a resource list for them I thought I might as well blog it instead. I’ve put up a lot of video, podcasts and blog entries up in the past month on Social Media Strategy and tools so I thought I would build a topic map. Most of this content is inspired by the book “ Sociable!

CRM 52
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Walking the Middle Path – Guest Blog Entry by @fredshadian

Closing Bigger

Walking the middle path between the yin/yang is where all harmonious and balanced answers are received and expressed. This was a very powerful principle that was taught to me by Master Fook Yueng. It is important when focusing on the holistic approach that we look at things in multiple ways. We ask questions in multiple ways, we discover answers in multiple ways.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Blogathon Sponsor 6s Marketing Inc.

Closing Bigger

Thank-you to 6s Marketing for your support during the 2009 blogathon for the Vancouver Food Bank. I first met Chris Breikss and John Blown founders of 6s Marketing when I was working as a sales manager for an online advertising company during the first dotcom boom of the late 90’s early 2000’s. They were running their business on a shoe string budget and had just launched 6s Marketing.

Launch 52
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Social Media and Twitter Videos

Closing Bigger

I have made a few videos about Tweetups, Twitter, and social media over the past few months. Here’s some of my favorite ones. Enjoy. Twitter For Sales Part 1. Twitter For Sales Part 2. What the Heck is a Tweetup? Social Media is Turning Sales and Marketing Upside Down. How Hard is it to Video Blog? To Donate the the Vancouver Food Bank Click here or the image below.

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More Trending

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Why not me? #whynotme

Closing Bigger

'This podcast answers another version of the question “Why?” with the answer “Why not me?” To Donate the the Vancouver Food Bank Click here or the image below. Every bit helps! Blogathon 2009 for Vancouver Food Bank. This podcast answers another version of the question "Why?" with the answer "Why not me?" To Donate the the Vancouver Food Bank Click here ([link] or the image below.

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Another Way to Support the Vancouver Food Bank for #blogathon 09

Closing Bigger

'My friend Trevor Wallace decided to not do a cash donation and donate food directly at a Vancouver Food Bank collection box. If you believe in the cause and would prefer to do that fantastic. Send me a pic like Trevor did and I will put it up on the site. My son also brought some cans, macaroni and cheese, and pasta from his Mom’s house too, guess we’ll be doing a delivery tomorrow too.

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Walking the Middle Path – Guest Blog Entry by @fredshadian

Closing Bigger

'Walking the middle path between the yin/yang is where all harmonious and balanced answers are received and expressed. This was a very powerful principle that was taught to me by Master Fook Yueng. It is important when focusing on the holistic approach that we look at things in multiple ways. We ask questions in multiple ways, we discover answers in multiple ways.

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A Big Thank-You to Everyone Blogathon 2009 is a Wrap

Closing Bigger

'Well I’m done. I haven’t tallied all of the pledges yet but it appears that with the help of my blog readers and twitter friends that over $1200 was raised for the Vancouver Food Bank. That for me was worth the 24 hours of no sleep. Here’s a partial list of the great people who made donations to the Food Bank: Trevor Wallace. Doug Morneau of Rhino Marketing Inc.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Guest Blogger Kristian Gibson 9 Years Old

Closing Bigger

What I want to be when I grow up. I used to want to be a video game programmer, but I think that’s too much work. And now I want to work at Apple, the company that makes Mac computers and iPods. I think selling them is fun and will give me a good life and also will help people. Technology can help you do work faster, talk to your friends more and even play games.

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Blogathon 2009 Blog Entry #1 What is a Blogathon? Video

Closing Bigger

This video outlines what the 2009 Blogathon is about and why I’m blogging for 24 hours (48 entries). To Donate the the Vancouver Food Bank Click here or the image below. Every bit helps! Blogathon 2009 for Vancouver Food Bank.

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Ignore Everybody and 39 Other Keys to Creativity Book by Hugh MacLeod book Review

Closing Bigger

This is Blogathon 2009 entry #3. I’m blogging for 24 hours to raise funds for the Vancouver Food Bank. You can make a donation below. Ignore Everybody by Hugh Macleod is a fantastic book on tapping into your creative potential and stepping out from the crowd. Following is a video book review of “Ignore Everybody and 39 Other Keys to Creativity” by Hugh MacLeod: Here’s one of my favorite cartoons the Hugh put together (From Gapingvoid.com ): Dumb Cat. – To Donate the the V

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Guest Blogger Cindy King on International Sales from Social Media

Closing Bigger

This blog entry was submitted in support of my 24 hour blogathon for the Vancouver Food Bank ( donate here to help feed hunger and poverty ). Thank-you Cindy King for all of your support. What an eye opening and incredible blog entry and video. Thanks! Here it is: Can You Use Social Media To Get International Sales For Your Business? As a small business owner based in France targeting North American clients, social media makes good sense for me.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Guest Blogger Kristian Gibson 9 Years Old

Closing Bigger

What I want to be when I grow up. I used to want to be a video game programmer, but I think that’s too much work. And now I want to work at Apple, the company that makes Mac computers and iPods. I think selling them is fun and will give me a good life and also will help people. Technology can help you do work faster, talk to your friends more and even play games.

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Techcrunch Uses Image without attribution in Ethics Blog Entry Irony

Closing Bigger

One of my favorite books period, an easy read yet with deep consequences is the book “Ethics 101” by John C. Maxwell. Here is an image of the book cover from Amazon.com ( and no this is not an affiliate link): – – – Now lets look at a screen cap of the following this Techcrunch Entry titled Our Reaction To Your Reactions To the Twitter Confidential Documents Post – – The irony for me is using an image called “Ethics 101” but it’s an im

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Techcrunch Uses Image without attribution in Ethics Blog Entry Irony

Closing Bigger

One of my favorite books period, an easy read yet with deep consequences is the book “Ethics 101” by John C. Maxwell. Here is an image of the book cover from Amazon.com ( and no this is not an affiliate link): – – – Now lets look at a screen cap of the following this Techcrunch Entry titled Our Reaction To Your Reactions To the Twitter Confidential Documents Post. – – The irony for me is using an image called “Ethics 101” but it’s an i

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Hootsuite 2.0 Interview with Ryan Holmes

Closing Bigger

I have been involved in the beta for Hootsuite 2.0 and had the opportunity to connect with Ryan Holmes President of Invoke Media. For our book Sociable! I interviewed Ryan about the soon to be released version of Hootsuite. It is loaded with features, analytics and tools that business users of Twitter can really benefit from Here’s the video of the interview The post Hootsuite 2.0 Interview with Ryan Holmes appeared first on Shane Gibson's Podcast – Social Selling – B2B Sales and Inf

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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Hootsuite 2.0 Interview with Ryan Holmes

Closing Bigger

I have been involved in the beta for Hootsuite 2.0 and had the opportunity to connect with Ryan Holmes President of Invoke Media. For our book Sociable! I interviewed Ryan about the soon to be released version of Hootsuite. It is loaded with features, analytics and tools that business users of Twitter can really benefit from. Here’s the video of the interview.

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Hootsuite 2.0 Interview with Ryan Holmes

Closing Bigger

I have been involved in the beta for Hootsuite 2.0 and had the opportunity to connect with Ryan Holmes President of Invoke Media. For our book Sociable! I interviewed Ryan about the soon to be released version of Hootsuite. It is loaded with features, analytics and tools that business users of Twitter can really benefit from. Here’s the video of the interview.

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Twitter Power Book by Joel Comm and Ken Burge Book Review

Closing Bigger

I recently got sent a copy of Twitter Power to review by the Publisher John Wiley & Sons. The book was written by best selling author Joel Comm ( @joelcomm ) with Ken Burge. Overall I thought it was a great book on Twitter especially for those who are new to social media. Here’s my video review: The post Twitter Power Book by Joel Comm and Ken Burge Book Review appeared first on Shane Gibson's Podcast – Social Selling – B2B Sales and Influence.

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Twitter Power Book by Joel Comm and Ken Burge Book Review

Closing Bigger

I recently got sent a copy of Twitter Power to review by the Publisher John Wiley & Sons. The book was written by best selling author Joel Comm ( @joelcomm ) with Ken Burge. Overall I thought it was a great book on Twitter especially for those who are new to social media.

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The Battle of the Authoring Tools: A 10-Point Comparison for Picking the Right One

Speaker: Chris Paxton McMillin, President of D3 Training Solutions

There are plenty of great authoring tools for developing eLearning, but the one you select could directly impact your course's outcomes. Depending upon your learners’ needs and your organization’s performance goals, you could be overlooking considerations that impact the both effectiveness of your courses and how long it takes to finish them. From general capabilities to specific workflow structures, some aspects are critical when it comes to learning objectives and deadlines.

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Twitter and Tweeting From the Bathroom Business Case Video

Closing Bigger

This is a short clip from a seminar I did recently on Integrating Social Media into Your Sales Process. This clip is about the merits of tweeting from the bathroom. Here’s the Poll: The post Twitter and Tweeting From the Bathroom Business Case Video appeared first on Shane Gibson's Podcast – Social Selling – B2B Sales and Influence.

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Twitter and Tweeting From the Bathroom Business Case Video

Closing Bigger

This is a short clip from a seminar I did recently on Integrating Social Media into Your Sales Process. This clip is about the merits of tweeting from the bathroom.

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28 Ways to Improve Your Sales Results

Closing Bigger

'I had a number of people (close to 300) complete the 28 Days to Better Selling Program I put on in May and June. Many of you were asking when I was going to do it again? My next one will be in the fall but it will be marketing focused. With that said, you can do the 28 Days to Better Selling Program at your own pace by following the links below. Here’s how 28 Days to Better Selling Works: 1) A daily task that you can easily implement to improve your sales and business. 2) A succinct dail

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Get Real About Social Media It’s Not a Video Game

Closing Bigger

This podcast is a cautionary one for those of us that dove in blind and head first into Social Media. We were right. It’s the future of marketing and it’s changing the way we work, lead, and sell. With that said, we can still go broke wasting our time with Twitter, blogging, Facebook and Linkedin if we don’t have a plan to GET REAL.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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Sales Skills are Part of a Good Social Media Strategy

Closing Bigger

The last podcast I did was about “ Getting Real in Social Media ” and this is an extension of that. I’m a big proponent of the use of social media marketing and social networking in business. With that said, often social media helps us start a relationship, it can also help us nurture a relationship, but there are core sales skills needed to turn those relationships into revenues.

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Podcast: Marketers are Lying to You About Social Media

Closing Bigger

This doesn’t need much of an intro. The title says it all. Marketers are lying to you about social media. People are designing speeches, and marketing packages around a topic they have very little background in. Listen to the podcast to find out why this is happening and what to do about it. The post Podcast: Marketers are Lying to You About Social Media appeared first on Shane Gibson's Podcast – Social Selling – B2B Sales and Influence.

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Uber Blogger Tris Hussey on Managing Blog Comments

Closing Bigger

Guest blog entry by Tris Hussey , author, blogger, new media maven: Encouraging comments and discussion Comments are what keep blogging going. The dialogue and feedback that helps you not only grow as a writer, but also ensures that you stay on track. Through comments you learn, interact, and gain inspiration. I’ve written entire follow-up posts based a comment from a post.

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How long is a long term marketing goal? Are you quitting too soon.

Closing Bigger

Jay Levinson says it takes up to 18 months for a the market to react and accept a new brand. Jim Janz says it takes 18 months it develop a leader. Fred Shadian says it takes 1000 training sessions to become a master. Malcolm Gladwell says it takes 10,000 hours to become an outlier. This podcast is about becoming a community building and marketing maven.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con