January, 2021

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Uncover Sales DNA Upfront and Generate Greater Success When Hiring

Anthony Cole Training

In the 3rd article of our series Hiring No Assembly Required Salespeople , we cover the Sales DNA competencies a successful candidate must have and how to identify these traits prior to making a hiring decision.

Sales 218
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How Atlanta’s Calendly turned a scheduling nightmare into a $3B startup

Openview

The post How Atlanta’s Calendly turned a scheduling nightmare into a $3B startup appeared first on OpenView.

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Top 5 sales habits to start in the New Year

Membrain

Research shows that most New Year resolutions are abandoned within the first three months. In fact, if you made a resolution and have stuck to it firmly after even just a few days, you’re already ahead of a large portion of resolvers.

Sales 160
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Develop Proof Points That Make an Impact

Force Management

Proof Points are a critical component to the sales process. They provide proof that you do what you say you can do. The more they’re aligned to your buyer through industry, problem or positive business outcome, the more effective they’ll be. Sales organizations that have a process for developing and maximizing the effectiveness of their proof points are able to leverage this important tool in a way that creates and preserves value in the sales process.

Process 150
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Your Success Mindset in Uncertain Times

Engage Selling

The big mistake repeated far too often by sellers throughout the global pandemic—and in any period of abrupt change—is believing that if you wait long enough and keep on working the way you always have, things will eventually get back … Read More » The post Your Success Mindset in Uncertain Times first appeared on The Sales Leader.

Sales 157
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New Movie Has 3 Great Lessons for Salespeople and Sales Managers

Understanding the Sales Force

Among all the product shortages we have experienced in the past ten months, there has been no shortage of crappy movies. It's almost like the movie studios decided to release all the movies filmed in the past several years that weren't ready for prime time and hope that people would stream them at home during the pandemic because we had watched everything else.

Sales 153

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The #1 Reason SaaS Companies Stall Out at $15m-$20m ARR

SaaStr

In theory, many things can kill a SaaS startup after $4m-$5m ARR. In practice, quitting is the only thing. In theory, many things can stop a SaaS startup after $4m-$5m ARR from getting to $100m. In practice, high churn is the only thing. — Jason BeKind Lemkin (@jasonlk) January 17, 2021. Part of my job when I invest in a start-up is to get folks excited about the company.

Legal 145
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Three steps to improved negotiation and sales success

Membrain

What happens when a salesperson isn’t an effective negotiator? Often, they simply write a proposal. I’ve observed it happen many times. Somehow the salesperson thinks that if they put the information in writing the prospect will buy.

Negotiate 144
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How to Align Your Sales Team After a New Acquisition |Force Management

Force Management

Acquiring a company can be an exciting time for an organization. It may bring new capabilities and solution differentiators, perks for employees, verticals to target, etc… On the flip side, an acquisition also brings the challenge of incorporating updates and changes into the sales function. Depending on what was acquired, it may bring changes to your sales process, your qualification process, your negotiation frameworks and/or your sales message.

Negotiate 133
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The One Call Close – A Step By Step Blueprint

The 5% Institute

The one call close is widely touted in the world of sales training and comes in various forms depending on the type of person teaching the techniques. Some use old school always be closing methods, and others a more consultative approach. In this article, we’ll give you the exact one call close blueprint – which help you close more sales consistently, without being pushy or breaking rapport.

Closing 145
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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Why Sales Transformation Achieves Better Results Than Sales Training Alone

Understanding the Sales Force

You finally have that big new 4K flat screen mounted on your wall but now the movie you are streaming isn't sharp because your inconsistent internet connection negatively affects the resolution and the big screen makes it even more obvious. Bringing it closer to sales, you invested in the CRM application you needed but your salespeople aren't using it the way you had hoped.

Sales 149
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Is Your Solution Easy To Buy?

Partners in Excellence

We focus a lot of our sales enablement and related efforts on making our products and services easier to sell. We provide training, tools, coaching, support to our sales people. We want them to master everything about our products and solutions so they can easily sell them. But we are missing something important. Just because we are making our offerings easier to sell, doesn’t mean we will sell more.

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10 Tips to Avoid SaaS Burnout

SaaStr

Burnout is a real risk in SaaS. Not usually in the early days. But as time marches on — It’s a huge risk. . One piece of “evidence” — a lot of fairly successful SaaS startups all sell at about the same point in time … about 5 years in.

Up-sell 144
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Advance or disqualify!

Membrain

In his best-selling sales guidebook “SPIN® Selling”, Neil Rackham identified four potential outcomes from every significant conversation with a prospective customer in a complex B2B sales environment: a win, an advance, a continuation or a clear “no sale”. I’ll define these outcomes in a moment.

B2B 143
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Female sales leaders’ advice to women in sales

Gong.io

Gone are the days when sales was a boys’ club. A new generation of women is at the forefront of sales, and they’re shaping the art of selling on their own terms. These sales leaders have valuable knowledge to share based on their experiences as they advance their careers and climb the corporate ladder. . We recently asked women from our sales community what career-pumping advice they’d give other women coming up in sales.

Sales 139
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5 x Selling Basics To Close More Sales

The 5% Institute

In this article, we’ll uncover the five selling basics you need to consistently close more sales. Whether you’re a Sales Professional, Business Owner or Entrepreneur; these details will help you win more sales in a consultative way. Read on to learn our recommended selling basics, and how and why you should implement this into your sales strategy. 5 x Selling Basics to Close More Sales.

Closing 145
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How Understanding Perceptual Sets Can Make You a Better Marketer

ConversionXL

Why do some ads perform better than expected? Why does an ‘ugly’ CTA sometimes convert better than one that is professionally designed? Understanding perceptual sets and how they affect our behavior and decisions can give you better insight into improving and optimizing your marketing strategy. . ( Image source ). How many legs does the elephant have?

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What If We Stopped Focusing On Sales, What If We Focused On Selling?

Partners in Excellence

Some readers will suggest I’m playing with words, I don’t mean to be. I’m playing with your mindset, hoping you consider a different perspective. We use a lot of words to talk about the function of sales. We focus on the organization, the various jobs and things that exist within the sales function. When we focus on sales, we focus on that function and how it works most effectively and efficiently.

Sell 140
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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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Rethinking Your Personal Habits

Engage Selling

I’ve been talking a lot about the importance of having the right mindset for uncertain times. And for sellers and leaders alike, I regularly remind you why you must adapt, how you work, and how you connect with customers to … Read More » The post Rethinking Your Personal Habits first appeared on The Sales Leader.

Customers 139
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How to get clients to actually take your advice

Membrain

Many of the greatest ideas and advances in history occur when someone takes an idea from one area of expertise, and applies it in another. For this reason, I spend a lot of time listening to, reading about, and speaking with experts in a wide variety of disciplines outside of sales.

Clients 139
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Two Selling Strategies That are More Effective Than Facts and Figures

Understanding the Sales Force

I hope this is one of my more entertaining articles, although most of the enjoyment will come from the links within. Each year around this time I start thinking about Baseball because I miss it so much. Baseball Hall of Famer Hank Aaron just passed away becoming the 9th baseball HOFer to pass in the last 12 months. Today there were multiple videos showing wild triple plays in my Twitter feed.

Sell 137
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Hot Buttons – Your Ultimate Guide

The 5% Institute

If you’ve been involved in sales for a while, you may be familiar with the term hot buttons. But what do hot buttons mean? And more importantly in a sales context – how do you use this throughout your sales process ? In this article, we’ll unpack the meaning of hot buttons, as well as what you need to do to use them during your sales conversations. Hot Buttons – Your Ultimate Guide.

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The Battle of the Authoring Tools: A 10-Point Comparison for Picking the Right One

Speaker: Chris Paxton McMillin, President of D3 Training Solutions

There are plenty of great authoring tools for developing eLearning, but the one you select could directly impact your course's outcomes. Depending upon your learners’ needs and your organization’s performance goals, you could be overlooking considerations that impact the both effectiveness of your courses and how long it takes to finish them. From general capabilities to specific workflow structures, some aspects are critical when it comes to learning objectives and deadlines.

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Why VCs Need Unicorns Just to Survive

SaaStr

One of the most tiring things for founders can be always being compared to Unicorns and now Decacorns. Certainly sometimes it’s inspirational. I loved it when many of the founders come out of each SaaStrAnnual saying they needed to grow faster: But the reality is as a founder there are different ways to make real money and build something meaningful.

Up-sell 142
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B2B Marketing Trends for 2021

Heinz Marketing

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. A new year has begun and while 2020 wasn’t a great year (to say the least), it’s time to move on and take a look at helpful marketing trends for 2021. Majority of businesses experienced changes due to the pandemic including working remote, cancellation of in-person events, change in business/services provided, and more.

B2B 140
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The Best Books for Marketers (New and Old)

ConversionXL

If you only read the books that everyone else is reading, you can only think what everyone else is thinking. – Haruki Murakami. Becoming the best at what you do is a never-ending process. The best of the best have an insatiable hunger for knowledge—for new and better ways to get things done. Knowing where to turn for inspiration and guidance can be the difference between spinning your wheels and becoming an “overnight” success.

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The $225,000 Selling Mistake Most Salespeople Make

Membrain

I'm going to share the story of a real salesperson and his current, real opportunity, but change the names of everyone involved. I hear stories like this every day but this particular one happens way too often.

Sell 136
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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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Data - Top Salespeople are 631% More Effective at This Than Weak Salespeople (The Bob Chronicles - Part 3)

Understanding the Sales Force

Just before dark each day a Fox visits our property and drives our dog, Dinger, crazy. If you don't know Dinger, you can learn about his listening skills in this article. Last week, the Fox stole Dinger's green ball, brought it home to his own family, and that really pissed off Dinger! My wife and I have both scared the Fox away but he's a creature of habit and he continues to appear at the same time each day.

Up-sell 133
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A Guide on Lead Nurturing

Salesmate

“Strong customer relationships drive sales, sustainability, and growth.” – Tom Cates. From generating more leads to shifting the focus on nurturing leads, marketing tactics have evolved over the years. The rise in social media usage has shrunk the distance between a consumer and a company. Now, they’re not just making a purchase; customers are interacting with sales executives and following their updates on various social media platforms.

Campaign 136
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I Hired My VP of Marketing at $20k MRR. It Wasn’t a Week Too Early.

SaaStr

One of the starkest differences I see between First Timers in SaaS and Second Timers is when they hire their VP of Marketing. Second Timers know. They often hire a VP of Demand Gen Marketing even before they have their first paying customers. Those are two extremes in my experience. Most of us can’t afford to hire a VPM 12 months before we have our first customer, and we can’t survive through 10 sales reps without one.

Up-sell 139
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7 Marketing Principles for ABM Success

Heinz Marketing

By Winfield Salyards , Marketing Coordinator at Heinz Marketing. A few days ago, I read Jill Konrath’s short piece 7 Paradoxical Sales Principles. It got me thinking about the marketer’s equivalent to the 7 principles and what that would look like. So, here’s my take on 7 marketing principles for ABM success: To drive more leads, lead with content.

Campaign 134
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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con