December, 2009

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Hootsuite for the iPhone – Social CRM Just Went Mobile!

Closing Bigger

Those of you who follow me on Twitter will know I’m a big Hootsuite fan. I interviewed Ryan Holmes CEO of Invoke Media (the company that made Hootsuite) a few months ago about the Twitter app and I’ve been a loyal user ever since. It is a web based Twitter app, and actually if fully used to it’s capacity could be considered a Social CRM tool.

CRM 52
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The Shocking Truth about your Image: Four bizarre reasons customers may not like you

Sales Gravy

Ironically, when corporations bring me in to speak at conventions on how to boost customer retention, I often find that there’s been little or no professional training for employees about personal image.

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Dr. Denis Cauvier author of Hired 2.0 Podcast Interview with @shanegibson

Closing Bigger

Today’s podcast interview is with Dr. Denis Cauvier bestselling author of the ABCs of Making Money. The podcast interview is on his new book “ Hired 2.0 – Recruiting Exceptional Talent at the Speed of Lig ht ” and explores how social media, social networking and Generation Y has changed the way we need to approach recruiting, hiring and keeping great staff.

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Dr. Denis Cauvier author of Hired 2.0 Podcast Interview with @shanegibson

Closing Bigger

Today’s podcast interview is with Dr. Denis Cauvier bestselling author of the ABCs of Making Money. The podcast interview is on his new book “ Hired 2.0 – Recruiting Exceptional Talent at the Speed of Lig ht ” and explores how social media, social networking and Generation Y has changed the way we need to approach recruiting, hiring and keeping great staff.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Dr. Denis Cauvier author of Hired 2.0 Podcast Interview with @shanegibson

Closing Bigger

Today’s podcast interview is with Dr. Denis Cauvier bestselling author of the ABCs of Making Money. The podcast interview is on his new book “ Hired 2.0 – Recruiting Exceptional Talent at the Speed of Lig ht ” and explores how social media, social networking and Generation Y has changed the way we need to approach recruiting, hiring and keeping great staff.

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Podcast: 10 Things That Will Not Change About Social Media in 2010

Closing Bigger

Today’s podcast is about 10 Things That Will Not Change About Social Media in 2010. There have been 1000’s of bloggers who have put fingers to keyboard and pounded out their predictions for social media in 2010. While there’s many predictions about future technology advancements, new demographics and debatable Twitter growth there are many things that are not going to change.

Clients 40

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Podcast: 10 Things That Will Not Change About Social Media in 2010

Closing Bigger

Today’s podcast is about 10 Things That Will Not Change About Social Media in 2010. There have been 1000’s of bloggers who have put fingers to keyboard and pounded out their predictions for social media in 2010. While there’s many predictions about future technology advancements, new demographics and debatable Twitter growth there are many things that are not going to change.

Clients 40
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Podcast: 10 Things That Will Not Change About Social Media in 2010

Closing Bigger

Today’s podcast is about 10 Things That Will Not Change About Social Media in 2010. There have been 1000’s of bloggers who have put fingers to keyboard and pounded out their predictions for social media in 2010. While there’s many predictions about future technology advancements, new demographics and debatable Twitter growth there are many things that are not going to change.

Clients 40
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10 Social Media Tips Under 140 Characters

Closing Bigger

Here’s a summary of social media tips I have posted on Twitter over the past week. They’re usually inspired by conversations, client questions or things I have observed that work well or don’t work at all. I like to archive them for those of you who don’t want to sift through my very noisy Twitter stream to find the gems. Here they are: 10 Social Media Tips Under 140 Characters.

Pitch 40
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Selling Yourself Short? How to stand-out without lowering your price

Sales Gravy

Rather than describing yourself in terms of a generic label, you can instead refer to the ultimate benefit that you deliver. If you sell liability insurance for example, you could describe your service in terms of reducing risk for business owners.

Price 40
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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Why Social Media ROI is NOT as Important as ROR

Closing Bigger

Today’s social media podcast is on social media ROI or return on investment and why it’s not nearly as important as ROR. ROR is a term introduced to me by Darcy Rezac author of Work the Pond. From a social media perspective and a general marketing perspective most people are nearsighted and have serious tunnel vision when it comes to social media ROI.

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Why Social Media ROI is NOT as Important as ROR

Closing Bigger

Today’s social media podcast is on social media ROI or return on investment and why it’s not nearly as important as ROR. ROR is a term introduced to me by Darcy Rezac author of Work the Pond. From a social media perspective and a general marketing perspective most people are nearsighted and have serious tunnel vision when it comes to social media ROI.

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Why Social Media ROI is NOT as Important as ROR

Closing Bigger

Today’s social media podcast is on social media ROI or return on investment and why it’s not nearly as important as ROR. ROR is a term introduced to me by Darcy Rezac author of Work the Pond. From a social media perspective and a general marketing perspective most people are nearsighted and have serious tunnel vision when it comes to social media ROI.

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Overcome Last Minute Price Objections By Making Tradeoffs

Sales Gravy

For years I’ve warned companies that this day would come. It had to. It was inevitable. The price of labor, raw materials, and overhead was going up. Eventually, those increases would have to be reflected in the price of goods and services.

Price 40
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Creating a Customer Feeding Frenzy: 4 tools that make you simply irresistible

Sales Gravy

Stories about your personal experiences with your products or services give you tremendous credibility. When I bought a mountain bike at Ridley’s Cycle in Calgary, it wasn’t because of a brochure that described the bicycle’s features.

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Only Losers Cut Their Prices

Sales Gravy

I am not offering specific steps a salesperson can do to alter a customer's behavior. Rather, I'd like to focus on the steps a salesperson must take in how they view their role in the sales equation.

Price 40
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How to Build Trust and Rapport Quickly

Sales Gravy

There is absolutely no substitute for a positive first impression. Research clearly indicates that we decide in the first few minutes whether we like someone or not. Yes, we also judge a book by its cover too.

Trust 40
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Getting Commitment Through Out the Buying Process

Sales Gravy

Ask direct, specific questions that require your prospect to either commit to what’s next, or that get your prospect to reveal that the sale might not go through (I know you hate to hear that, but it’s better to find out sooner rather than later).

Process 40
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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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Body Language Predicts Success or Failure of Sales Pitch

Sales Gravy

Body language, vocal pattern and vocal pitch principles apply to the negotiation phase of the sales process as well. Conveying a negative message during negotiations could kill a perfectly good deal!

Pitch 40
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Hootsuite for the iPhone – Social CRM Just Went Mobile!

Closing Bigger

Those of you who follow me on Twitter will know I’m a big Hootsuite fan. I interviewed Ryan Holmes CEO of Invoke Media (the company that made Hootsuite) a few months ago about the Twitter app and I’ve been a loyal user ever since. It is a web based Twitter app, and actually if fully used to it’s capacity could be considered a Social CRM tool. I use Hootsuite to monitor 15 niches’ of clients, stakeholders, influencers and friends.

CRM 40
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Hootsuite for the iPhone – Social CRM Just Went Mobile!

Closing Bigger

Those of you who follow me on Twitter will know I’m a big Hootsuite fan. I interviewed Ryan Holmes CEO of Invoke Media (the company that made Hootsuite) a few months ago about the Twitter app and I’ve been a loyal user ever since. It is a web based Twitter app, and actually if fully used to it’s capacity could be considered a Social CRM tool.

CRM 40
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Seven Ways to Use Smart Connecting Skills to Become a Mompreneurial Maven

Sales Gravy

As the economy struggles and household incomes fall, “mompreneurs” are picking up the slack. How can these busy, busy women win the constant battle for time? It’s all about making connections—and here are a few tips on doing just that.

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The Battle of the Authoring Tools: A 10-Point Comparison for Picking the Right One

Speaker: Chris Paxton McMillin, President of D3 Training Solutions

There are plenty of great authoring tools for developing eLearning, but the one you select could directly impact your course's outcomes. Depending upon your learners’ needs and your organization’s performance goals, you could be overlooking considerations that impact the both effectiveness of your courses and how long it takes to finish them. From general capabilities to specific workflow structures, some aspects are critical when it comes to learning objectives and deadlines.

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Creating a Sales Culture in Your Organization

Closing Bigger

Many organizations want to create a sales culture but many also fail at doing so. Today’s podcast covers nine lessons around creating sales culture that I have learned while helping non-sales organizations create sales culture: You need buy-in It’s really about creating an opportunity culture You need to reward people, that means everyone “What gets inspected gets respected” – Trevor Greene Move poor fits out quick, and hire the right people Feed the monster – train and develop continually Fix o

Sales 40
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Creating a Sales Culture in Your Organization

Closing Bigger

Many organizations want to create a sales culture but many also fail at doing so. Today’s podcast covers nine lessons around creating sales culture that I have learned while helping non-sales organizations create sales culture: You need buy-in. It’s really about creating an opportunity culture. You need to reward people, that means everyone. “What gets inspected gets respected” – Trevor Greene.

Sales 40
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Free Audio Download of Chapter 1 – Sociable! by @shanegibson and @sjagger

Closing Bigger

I have posted this file to our Sociable! FaceBook page but have yet to post it for non-members in my podcast feed for iTunes until today. This is a free audio preview of Sociable! How Social Media Is Turning Sales and Marketing Upside-down by Stephen Jagger and myself ( Shane Gibson ). Also below is a link to Sociable ! on Scribd if you haven’t read the PDF yet.

B2B 40
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Free Audio Download of Chapter 1 – Sociable! by @shanegibson and @sjagger

Closing Bigger

I have posted this file to our Sociable! FaceBook page but have yet to post it for non-members in my podcast feed for iTunes until today. This is a free audio preview of Sociable! How Social Media Is Turning Sales and Marketing Upside-down by Stephen Jagger and myself ( Shane Gibson ). Also below is a link to Sociable ! on Scribd if you haven’t read the PDF yet.

Sales 40
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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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Human Behavior Responds to Deadlines

Sales Gravy

Most of us are easily sidetracked by distractions disguised as work activities. When we have a clear understanding of where each activity fits into our priority hierarchy we know which to do first, second and third.

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It Ain't the Price, It's the Cost - Stupid!

Sales Gravy

Discuss preferential treatment with the TCO suppliers. Purging high cost suppliers saves money. We thus have an economic motive to increase our spend with a low cost supplier. What’s in it for them?

Price 40
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Prospecting is a Discipline

Closing Bigger

Today’s podcast is on developing a prospecting discipline and why you need to plan it out and make it part of your sales and marketing strategy. Bullet points on the podcast: Four Types of Prospecting: Face to Face Extended Personal Community and Network Prospecting Media Marketing/Prospecting Make a Plan: Have the intent to meet people wherever you go, be aware and focus on rapport Book time everyday for e-mail and phone calls Book time everyday for prospecting on Linkedin and listening/monitor

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Prospecting is a Discipline

Closing Bigger

Today’s podcast is on developing a prospecting discipline and why you need to plan it out and make it part of your sales and marketing strategy. Bullet points on the podcast: Four Types of Prospecting: Face to Face. Extended Personal. Community and Network Prospecting. Media Marketing/Prospecting. Make a Plan: Have the intent to meet people wherever you go, be aware and focus on rapport.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con