Sales Podcast Transactional vs Relationship Focused Selling
Closing Bigger
MARCH 18, 2009
Today’s podcast comes from a question submitted to me by Dave Macdonald via twitter ( @davemacdonald ). Here’s what he asked: “ What are some sound strategies to ensure that positive or negative momentum doesn’t result in purely transactional behaviour?” It’s an interesting question. Falling into being transactional when things are going well or when things are not going well is a bad long term sales and business strategy.
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